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Gamification - How to Create Engaging User Experiences

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Closed for enrollment

How This Course Will Help Your Career

What You’ll Learn

  • The power of gamification and how it can increase user engagement and fulfilment
  • Why and how gamification is not the same as game design
  • How to create player experiences that drive business missions
  • How to manage, monitor, and measure of the impact of gamification work
  • How to ensure that your gamification projects produce work which is legally compliant and ethically sound
  • Examples of gamification projects in enterprise settings, so that you can better explain the benefits of gamification to corporate sponsors and decision makers

Gamification, the process of adding game-like elements to real-world or productive activities, is a growing market. By making a product or service fit into the lives of users, and doing so in an engaging manner, gamification promises to create unique, competition-beating experiences that deliver immense value. In fact, TechSci Research estimates that the global gamification industry will grow to reach $40 billion by 2024.

Venture capitalists, industry analysts, and academics alike see gamification as an industry with huge growth potential. It is transforming business models by creating new ways to ensure longer-term engagement, extending relationships, and driving customer and employee loyalty. As it’s a young industry, it should be easier to get a foot in the door with gamification companies. With demand for experienced designers far outstripping supply, businesses are going to be keen to take a chance on less-experienced but well-qualified designers.

This course is designed to give you the confidence and skills to undertake gamification design projects. It contains all you need to know about player-centered design and the skills that enable it. It has been developed by Janaki Kumar of SAP, one of the world’s foremost authorities on gamification in an enterprise context.

Gain an Industry-Recognized UX Course Certificate

Use your industry-recognized Course Certificate on your resume, CV, LinkedIn profile or your website.

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Our courses and Course Certificates are trusted by these industry leaders:

Our clients: IBM, HP, Adobe, GE, Accenture, Allianz, Phillips, Deezer, Capgemin, Mcafee, SAP, Telenor, Cigna, British Parliment, State of New York

Is This Course Right for You?

This is an intermediate-level course recommended for anyone involved or interested in product design and development:

  • UX, UI, and web designers looking to incorporate gamification elements into their designs so as to increase user engagement
  • Project managers and marketers keen on understanding how gamification might help a product or service
  • Software engineers interested in rolling out game-like features in their products
  • Entrepreneurs looking to create apps or products that reward customer loyalty
  • Newcomers to design who are considering making a switch to UX, UI, or web design

Courses in the Interaction Design Foundation are designed to contain comprehensive, evidence-based content, while ensuring that the learning curve is never too steep. All participants will have the opportunity to share ideas, seek help with tests, and enjoy the social aspects afforded by our open and friendly forum.

Learn and Work with a Global Team of Designers

You’ll join a global community and work together to improve your skills and career opportunities. Connect with helpful peers and make friends with like-minded individuals as you push deeper into the exciting and booming industry of design.

Lessons in This Course

  • Each week, one lesson becomes available.
  • There’s no time limit to finish a course. Lessons have no deadlines.
  • Estimated learning time: 30 hours 46 mins spread over 10 weeks.

Lesson 0: Welcome and Introduction – Gamification – The Ultimate Guide

To be scheduled. Estimated time to complete: 1 hour 38 mins.

Lesson 1: What is Gamification?

To be scheduled. Estimated time to complete: 3 hours 7 mins.

Lesson 2: What Makes a Game Fun?

To be scheduled. Estimated time to complete: 3 hours 11 mins.

Lesson 3: Player Centered Design

To be scheduled. Estimated time to complete: 2 hours 31 mins.

Lesson 4: It's all About the Player

To be scheduled. Estimated time to complete: 3 hours 10 mins.

Lesson 5: The Mission Possible

To be scheduled. Estimated time to complete: 2 hours 55 mins.

Lesson 6: Motivating Your Players

To be scheduled. Estimated time to complete: 2 hours 36 mins.

Lesson 7: Game Mechanics - Reasons to Play

To be scheduled. Estimated time to complete: 3 hours 19 mins.

Lesson 8: Getting It Right' - Managing, Monitoring and Measuring

To be scheduled. Estimated time to complete: 3 hours 19 mins.

Lesson 9: The Law and Ethics of Gamification

To be scheduled. Estimated time to complete: 2 hours 41 mins.

Lesson 10: Gamification and the Enterprise (Real World Examples)

To be scheduled. Estimated time to complete: 2 hours 19 mins.

Lesson 11: Course Certificate, Final Networking, and Course Wrap-up

To be scheduled.

How Others Have Benefited

Lily S.Giraud

Lily S.Giraud, United Kingdom

“This course is concise, simple to follow, yet very informative.”

Bharat Bhusan Apat

Bharat Bhusan Apat, India

“The flow of the course was amazing.”

Lily S.Giraud

Lily S.Giraud, United Kingdom

“Some strengths of the course include the practical examples and "The Take Away" sections — they are very easy to follow but detailed.”

How It Works

  1. Control your learning.

    Lessons are self-paced so you’ll never be late for class or miss a deadline. Learning and life, hand in hand.

  2. Earn Course Certificates.

    Your answers are graded by experts, not machines. Get an industry-recognized Course Certificate to show you’ve put in the work.

  3. Advance your career.

    Grow your professional knowledge by watching Master Classes, networking within our UX community, and more.

Start Advancing Your Career Now

Join us to take “Gamification - How to Create Engaging User Experiences”. Take other courses at no additional cost. Make a concrete step forward in your career path today.

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