Gamification - How to Create Engaging User Experiences
How This Course Will Transform Your Career
In This Course, You'll
Get excited when you realize how easy it is to make people love your experiences, services, and products by helping them achieve their goals effortlessly and enjoyably through game mechanics like rewards, challenges, and progress tracking. You already understand gamification intuitively, like when you motivate yourself by tracking steps or earn loyalty points. This course builds on your existing, intuitive knowledge. Your gamification methods will transform routine tasks and learning into enjoyable experiences that spark loyalty and engagement. Your users will love you for making their lives more enjoyable. More love, more impact, greater business success, and greater earning potential for you.
Make yourself invaluable as you discover how to use the power of motivation and fun to drive loyalty, productivity, and results. Did you know that the global gamification market is projected to grow to $48.72 billion by 2029? Gamification leverages timeless human motivators like achievement, curiosity, and competition to keep users deeply engaged. That's why this course will make you not just relevant, but irreplaceable, no matter how technology evolves. Whether you create apps, loyalty programs, or internal training, you'll use gamification best practices to boost business goals, strengthen user retention, and establish yourself as a sought-after professional who deeply understands human behavior. You can apply your insights in any job, any industry.
Gain confidence and credibility as you apply proven methods to easily master gamification, no matter your background. You'll immediately benefit from practical techniques like player personas, SMART missions, and reward systems. Effectively manage, monitor, and measure the success of your gamification projects. From hands-on exercises to ethical guidelines, this course gives you actionable skills to thrive and stand out in this rapidly growing industry.
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Why Learn Gamification?
Gamification falls under the umbrella term of User Experience (UX) design. UX design is your fast-track to a meaningful, secure, and rewarding career.
Worried You'll Lose Your Job to AI? UX Design Skills Make You AI-Proof
UX design builds on your core human strengths such as emotional intelligence, deep human understanding, critical thinking, intuition, and imagination.
AI can't replicate your uniquely human ability to design for real emotions and needs such as joy, comfort, curiosity, safety, and a sense of belonging. These deeply human insights are your superpowers. With UX design skills, you'll turn them into products and experiences people truly love. You become irreplaceable, confident and in demand.
And yes, we'll also show you how to use AI to accelerate your results.
Feeling Stuck in the 9–5? Design Your Freedom
Tired of feeling undervalued, anxious, or trapped in your career? UX design skills open doors to freedom, flexibility, remote work, and a career you're excited about—without starting from scratch.
Stop wondering if you could be more. Start realizing your full potential today.
UX Design is Booming: Accelerate Your Career to Higher Salaries and Impact Across All Jobs and Industries
Salaries for people with design skills are soaring, often surpassing $200K in cities like San Francisco, and job growth is strong (13% globally). Why? Because companies thrive when their users are happy. Companies that invest in great design outperform the S&P 500 Index by a whopping 228%.
Design a Life You Love
Great design is all about helping people meet their needs and achieve their goals through intuitive, meaningful, and delightful experiences. Skills in design will empower you to create experiences and products that make people's lives easier and more fulfilling. And when people love what you create, your business thrives, and your salary potential grows. You get the ultimate double win:
You'll feel deeply fulfilled by designing experiences and products people love.
You'll be financially rewarded for your real-world impact.
Course Overview: What You'll Master
- Each week, one lesson becomes available.
- There's no time limit to finish a course. Lessons have no deadlines.
- Estimated learning time: 30 hours 54 mins spread over 10 weeks.
Lesson 0: Welcome and Introduction
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0.1: An Introduction to Courses from IxDF (37 mins)
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0.2: Get Help, Career Advice, and Job Opportunities (2 mins)
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0.3: How to Get Your Course Certificate (16 mins)
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0.4: Grow Your Global Network and Build Your Brand (12 mins)
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0.5: Global Skills, Local Jobs: Build Your Network in Your Area (2 mins)
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0.6: Gain Timeless Skills Through Courses from IxDF (21 mins)
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0.7: Mandatory vs Optional Lesson Items (7 mins)
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0.8: Learn Smarter: The Perfect Mix of Video and Text (6 mins)
Lesson 1: What is Gamification?
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1.1: Welcome to Gamification - How to Create Engaging User Experiences (12 mins)
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1.2: A Brief History of Games (23 mins)
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1.3: Gamification Defined (31 mins)
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1.4: Myth-Busting – Some Home Truths about Games (22 mins)
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1.5: Gamification in Your Life Now (22 mins)
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1.6: How to Clarify Your Expectations of Gamification Projects (19 mins)
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1.7: Learning from Games (55 mins)
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1.8: Conversations: Community-Based Learning and Networking (6 mins)
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1.9: Congratulations and Recap (6 mins)
Lesson 2: What Makes a Game Fun?
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2.1: Welcome and Introduction (7 mins)
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2.2: Defining the traits that make a game fun (28 mins)
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2.3: Obstacles and Their Importance in Games (24 mins)
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2.4: A Game Explained (an example of a single game and how it meets the rules of fun) (46 mins)
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2.5: Emotional Rewards (21 mins)
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2.6: Work in Games (20 mins)
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2.7: Pride (19 mins)
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2.8: Happiness in Gaming (15 mins)
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2.9: Conversations: Community-Based Learning and Networking (7 mins)
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2.10: Congratulations and Recap (7 mins)
Lesson 3: Player Centered Design
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3.1: Welcome and Introduction (7 mins)
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3.2: User-centred Design in a Gamification Context (20 mins)
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3.3: Player-Centred Design Moving Beyond User-Centred Design for Gamification (18 mins)
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3.4: Know Your Audience for Gamification (50 mins)
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3.5: Evaluation in Gamification: Keeping an Eye on Things (27 mins)
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3.6: Enterprise-level Player Centred Design (20 mins)
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3.7: Conversations: Community-Based Learning and Networking (7 mins)
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3.8: Congratulations and Recap (7 mins)
Lesson 4: It's all About the Player
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4.1: Welcome and Introduction (6 mins)
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4.2: Get to Know Your Players for Your Gamification Project (15 mins)
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4.3: Understanding the Person in Terms of Gamification Design (16 mins)
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4.4: Demographics and the Player Persona in Gamification (24 mins)
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4.5: Professional Information and the Player Persona in Gamification (28 mins)
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4.6: Work Cultures and Gamification (27 mins)
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4.7: Bartle’s Player Types for Gamification (22 mins)
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4.8: The Persona Template for Gamification (45 mins)
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4.9: Conversations: Community-Based Learning and Networking (6 mins)
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4.10: Congratulations and Recap (6 mins)
Lesson 5: The Mission Possible
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5.1: Welcome and Introduction (7 mins)
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5.2: The Building Blocks of Great Missions for Gamification (26 mins)
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5.3: Analysis for a Gamification Mission (16 mins)
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5.4: Business Outcomes and Gamification (20 mins)
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5.5: SMART Missions in Gamification (29 mins)
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5.6: Tips for Mission Selection in Gamification Projects (20 mins)
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5.7: Examples of Great Missions in Real-Life Gamification (50 mins)
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5.8: Conversations: Community-Based Learning and Networking (6 mins)
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5.9: Congratulations and Recap (6 mins)
Lesson 6: Motivating Your Players
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6.1: Welcome and Introduction (7 mins)
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6.2: The Platinum Rule of Gaming for Gamification (22 mins)
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6.3: Sources of Player Motivation for Gamification (Intrinsic and Extrinsic) (47 mins)
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6.4: Types of Fun and Gamification (26 mins)
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6.5: The Fogg Model of Behaviour and Gamification (16 mins)
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6.6: Motivational Drivers and Gamification (29 mins)
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6.7: Conversations: Community-Based Learning and Networking (6 mins)
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6.8: Congratulations and Recap (6 mins)
Lesson 7: Game Mechanics - Reasons to Play
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7.1: Introduction - Game Mechanics: Reasons to Play (6 mins)
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7.2: Introducing Game Mechanics for Gamification (44 mins)
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7.3: Points, Badges and Leaderboards in Gamification (27 mins)
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7.4: Relationships and Gamification (21 mins)
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7.5: Epic Challenges and the use of Gamification - A Case Study (11 mins)
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7.6: Constraints in Gamification – Urgency and Optimism (16 mins)
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7.7: The Journey of Gamification Projects (20 mins)
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7.8: The Use of Story and Emotions in Gamification (21 mins)
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7.9: The Gamification Game Plan – Economy, Rules and Engagement (24 mins)
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7.10: Conversations: Community-Based Learning and Networking (6 mins)
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7.11: Congratulations and Recap (6 mins)
Lesson 8: Getting It Right' - Managing, Monitoring and Measuring
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8.1: Welcome and Introduction (7 mins)
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8.2: Sustainability in Gamification (17 mins)
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8.3: Managing Missions in Gamification Projects (30 mins)
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8.4: Monitoring Player Motivation for Gamification (23 mins)
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8.5: Measuring the Mechanics in Gamification (21 mins)
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8.6: Preparing Gamification for Success in an Enterprise Setting (22 mins)
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8.7: Rollout Strategies for Gamification (53 mins)
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8.8: Technical Support for Gamification Projects (19 mins)
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8.9: Conversations: Community-Based Learning and Networking (6 mins)
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8.10: Congratulations and Recap (6 mins)
Lesson 9: The Law and Ethics of Gamification
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9.1: Welcome and Introduction (7 mins)
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9.2: Labour Laws and Gamification (20 mins)
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9.3: Data Protection Laws and Gamification (22 mins)
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9.4: Virtual Currencies and Gamification (27 mins)
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9.5: Ethics – Grey Areas of Gamification – Manipulation and Nudging (28 mins)
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9.6: Cheats! How to Handle them in Gamification (47 mins)
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9.7: Conversations: Community-Based Learning and Networking (7 mins)
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9.8: Congratulations and Recap (6 mins)
Lesson 10: Gamification and the Enterprise (Real World Examples)
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10.1: Welcome and Introduction (6 mins)
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10.2: Vampire Hunter – A Gamification Case-Study (34 mins)
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10.3: SAP Roadwarrior – A Gamification Case Study (14 mins)
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10.4: Time Recording – A Gamification Case Study (14 mins)
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10.5: SmartGate (A Gamification Case Study) (44 mins)
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10.6: Compliance Training – A Gamification Case Study (18 mins)
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10.7: Conversations: Community-Based Learning and Networking (6 mins)
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10.8: Congratulations and Recap (6 mins)
Lesson 11: Course Certificate, Final Networking, and Course Wrap-up
How Others Have Benefited
Lily S.Giraud, United Kingdom
“This course is concise, simple to follow, yet very informative.”
Peter Lewis, United States
“I have worked in computer games for over 20 years but have shifted my focus to UX Design in the last 7. This course was well-designed and the instructor has a good grasp of the subject matter. For myself, the value of this course was that it helped define gamification for me and will be instrumental in helping me apply my game design experience to integrate gamification into UX Design where appropriate.”
Victoria Velkova, Bulgaria
“It is well-sectioned, it gives you the information bit-by-bit, and it helps you focus and really do this at your own pace.”
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