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Get advice and insights from design masters through our webinar series.

Storytelling Through Visual Design: A Practical Guide

Ellen Lupton, Writer, Designer, Curator and Educator

What does design have in common with storytelling? In simple terms, design, like storytelling, brings ideas to life. Through thoughtful visual design, you can craft narratives that your help your audience connect with you better and remember you for longer.

In today’s digital landscape, users have lots of information to parse, and lots of products to choose from. To stand apart from the noise, you need to have a unique identity through a story that sets you apart. As a designer, it’s important to know how to elicit the right emotions—both in your users, and in yourself, in your own design process.

In this Master Class webinar by Ellen Lupton, you’ll understand how to combine timeless design principles, storytelling techniques and insights from behavioral science and cognition to build your skills in visual storytelling.

How to use visual design principles to convey action and change
How to use narrative arcs to design more satisfying products and experiences
How to recognize the rule of threes and tap into its energy
How to connect the hero's journey to user experiences

Through this webinar, you’ll learn to empathize better with your users to understand how they perceive the stories told through your designs. With Ellen’s keen, expert insights, you’ll hone your design skills for the better. Filled with practical takeaways, this webinar will help you elevate your design skills immediately. Even if you cannot attend the webinar live, register to get access to a recording that you can watch anytime afterwards!

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Wed, January 19, 2022

04:00 PM (UTC +00:00)

A Guide To Hassle-Free Designer-Developer Collaboration

Szymon Adamiak, Co-Founder, Hype4 Mobile

Designers and developers share a common goal—to do what’s best for the user and for the business. But the day-to-day realities of their collaboration aren’t so clear-cut and idyllic.

Ask any designer or developer and they’ll tell you of bad experiences they had working with “the other side”. So let’s face it: when designers and developers work together, conflicts, friction and mutual struggles do occur. But why does this happen, and what can you do to mitigate them?

While there's no single solution, surprisingly simple things like improved processes, diligent practices and empathetic communication can go a long way in improving collaboration.

In this Master Class webinar, Szymon Adamiak of Hype4 shares his top tips for smooth designer-developer relationships, based on years of working as a front-end developer with teams of designers on various projects. You’ll learn:

How to communicate better—whether you’re a designer or a developer
The questions developers want to ask designers (but rarely do)
The questions designers want to ask developers (but rarely do)
Best practices for file handoff, naming conventions, exporting, responsive design, viewports and more
How to define and communicate priorities and ease of implementation
How and when to involve developers in the design process
What designers can provide to speed up development

Whether you're a designer or a developer, with these learnings, you can approach the dev-design hand-off with more confidence and positivity. Not only will applying these strategies help you and your colleagues face fewer problems in the collaboration process, but you’ll succeed in earning the admiration and respect of colleagues even in the other team.

Even if you cannot attend the webinar live, register to get access to a recording that you can watch anytime afterwards!

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Webinar starts in

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Thu, January 27, 2022

04:00 PM (UTC +00:00)

On-Demand Master Classes

Watch our Master Class webinar series on demand.

Conventionally, product discovery occurs at the start of building a new product, or as part of big, standalone projects. This is usually a way to **validate** the team’s assumptions and decisions, rather than a way to **discover** where product development ought to start from. Many of us are still **stuck in a project world**. We do research to **kick off** a project, we usability test right before we hand off to engineers, and our primary means for experimenting is a/b testing. [[video:1154]] These methods are better than nothing, but **the best product teams are shifting from a project mindset to a continuous mindset**. Continuous product discovery aims to shift research into a **customer-driven process**, where product design teams work with customers to **co-create** their products. This involves breaking down user research into **small, more frequent activities** that product teams can undertake on a regular basis. In this 1-hour Master Class webinar with **Teresa Torres**, you’ll learn: - The key differences between project-based discovery and continuous discovery - How to give your team a clear benchmark to aspire to - How to define a realistic frequency and scope for research - How to apply the outcomes of your research towards continuous improvements - Examples of how continuous discovery has helped real product teams Continuous discovery is possible across various **industries**, in product teams of all **sizes**, and against many types of **constraints**. You’ll discover how to **craft an approach that works best for your team**—whether you want to start small or go big, you’ll **unlock incredible advantages for your product** when you practice continuous discovery. Even if you cannot attend this webinar live, **register to get access to a recording** that you can watch anytime afterwards! By Teresa Torres, Author and Product Discovery Coach

In the digital world, forms are everywhere. Whether you’re designing an online shoe store or creating a virtual banking interface, **forms represent the focal point through which your users interact with your product**. Yet, despite their importance and their ubiquity, users rarely like filling forms out. It’s hard to blame them, after all, websites and apps go wrong with form design all too often. Having outstanding user experience across your website will not give you real business results if you ignore the UX of your forms. In other words, the forms you provide will play a critical role in turning a casual browser into a customer. In fact, research indicates that **bad forms are the #2 reason why digital products lose customers**! In this Master Class webinar, you’ll crack the code behind successful and effective form design. You’ll learn: - Why users usually hate forms - Common usability issues with forms - How to make your forms easy to use - How to improve the completion rate of your forms - How to use forms to create user delight - How to handle and prevent errors in forms - How to avoid dark patterns in forms You’ll learn from **Zoltan Kollin’s** 10+ years of experience as a UX designer and educator, and you’ll gain **practical, easy-to-apply strategies** to improve the UX and success of your forms. That’s right—**a successful form is a win-win situation**, because it will help elevate the UX of your product and generate real business results and revenue. By Zoltan Kollin, Design Principal at IBM

The Agile approach emerged when conventional product development processes were too slow, rigid and laborious to keep up with business and market needs. Over time, Agile grew wildly popular and **fragmented into many different methodologies**, and as a result, Agile processes **vary widely from company to company**. Moreover, a glut of consulting firms and certification programs have further muddied the waters when it comes to defining—or even describing—what Agile is. [[video:1149]] Maybe **you’re a designer** who wants to learn how to work well in an Agile team. Or maybe **you facilitate an Agile process** and you want to learn how to integrate UX with it effectively. Or, maybe **you work in a tech role** on cross-functional projects, or perhaps, **you’ve had bad experiences** working with teams that called themselves Agile. Whichever the case, you’ll need to know **which Agile-oriented team structures can create the best environments for design**, and how you can integrate design into various Agile variations. In doing so, you’ll also encounter **anti-patterns that can make Agile very difficult**, and how you can avoid them to create a healthier, happier product development process. In this Master Class webinar, **Laura Klein** will show you: - Why companies don’t always reap the expected benefits from their **big Agile transformations** - **Common anti-patterns** in Agile, how to avoid them, and how to correct them - Related methodologies like **Lean Startup, Kanban, Extreme Programming**—and how they can integrate with UX processes - How to **adjust your design and research processes** to fit comfortably with Agile environments - **Practical design techniques** that you can use in most Agile variations - Where **Agile and UX deliverables** differ from each other—and where they don’t Through this Master Class webinar, you’ll understand what Agile is supposed to be, and how to recognize when it isn’t working like it’s supposed to. You’ll connect this knowledge with familiar design and research processes, thus preparing yourself to work comfortably with a wide variety of product development teams and processes. This Master Class webinar is **best suited** for: - **Experienced designers** who want to expand their skillset - Anyone with a background in **tech or product development** - **Product Managers** who wish to improve Agile processes - **Engineers and developers** who want to learn how Agile projects can integrate with UX Even if you cannot attend this webinar live, **register to get access to a recording** that you can watch anytime afterwards! By Laura Klein, Principal - Users Know and Senior Design Educator - IxDF

If you’re considering becoming a UX designer, congratulations! You’ve stumbled upon a career path that will **fulfill and reward** you. Not only can you make a positive impact on the world through great user experience, you can also set your career on a trajectory to new heights. However, **it can be challenging and confusing to figure out how to start changing your career to UX design**. A simple web search to this effect will return hundreds of millions of results, including countless articles and resources, each one claiming to have the best advice for budding UX designers. As the saying goes, well begun is half done. So if you’re changing your career to UX, it’s important to **choose the most appropriate strategies for your goals**. To help you start strong, we’ve partnered with **Cory Lebson**, author of *[The UX Careers Handbook](https://uxcareershandbook.com/)* and experienced UX consultant. In this Master Class webinar, you’ll learn: - Frameworks for understanding UX skills and jobs - How to choose what kind of UX professional to be—a consultant or in-house designer, generalist or specialist, freelancer or full-time employee - Which fields or job roles do people commonly move to UX from - What kind of jobs to target while making a move - Whether a specific academic field of study or specific UX degree matters - Whether you can reframe what you do now as UX - How to build your knowledge resume, portfolio and experience before you have a UX job - The critical value of storytelling as a UX professional and as a job search framework - How to reframe your online brand and online presence as a UX professional - Where to meet and network with UX professionals - The value of volunteering your time for UX causes Cory has—literally—written the handbook on switching your career to UX. Besides his own extensive experience in the field, **Cory has helped aspiring UX designers to begin their dream careers for years**. With his advice, no matter where you are on your journey in UX design, you can **improve your prospects and set yourself up for success**. Even if you cannot attend the webinar live, **register to get access to a recording** that you can watch at your convenience! By Cory Lebson, Principal and Owner - Lebsontech LLC

Card sorting is a popular and useful tool to uncover the most **intuitive ways to group and structure information** in an interface. It’s a tried and tested technique that’s easy to carry out and brings rewarding insights into how users process and group information subconsciously. But, for a card sorting session to give you usable, relevant insights, it has to be done right. An improper card sorting session can result in inconsistent observations or insights without enough meaning. Moreover, there are **multiple approaches** to card sorting, and depending on your goals, you should choose the right one. In this Master Class webinar, you’ll take an in-depth look at **the best ways to plan, run and analyze a card sort**. You’ll learn from **Donna Spencer**, who is an expert in card sorting and has published books on the topic. You’ll discover: - When (and when not) to use card sorting - How to set goals for a card sort and structure it to achieve those goals - How to interpret and analyze results - What unusual things to expect in the results - How to apply the results to an information architecture design process [[video:1130]] With card sorting, you can use **real user insights** to group information more intuitively. Through card sorting, you can create information architecture that aligns with **how users naturally process and group data**, making your product much more user-friendly. This valuable skill can help **make you a better UX or UI designer**—and in this Master Class webinar, you’ll learn card sorting from Donna, who is one of the **foremost experts** on the topic. Even if you cannot attend the webinar live, **register to get access to a recording** that you can watch at your convenience! By Donna Spencer, Author, Speaker and Design Consultant

Have you ever felt stuck in a rut at work? Ever worried that you weren't as creative as your colleagues or peers? Given up on a creative interest because you felt you weren't cut out for it? If you're like most people, you've probably felt at least one of these sentiments at some point—and that's because there's a common misconception that creativity is something you have to be born with. The good news is that like with most skills, **you can learn to be creative**, practice your creativity, and ultimately, harness it to design great products! When you train your mind to be creative, you will change the way you perceive the world, understand problems and visualize solutions. In this Master Class webinar, world-renowned HCI professor and creativity expert **Alan Dix** will teach you **how to be creative on demand!** You'll learn: - Practical techniques to continuously generate new ideas - How to create both mental and physical spaces for creative thinking - How to manage your time to create dedicated time for creativity - Hands-on methods you can use to help your team ideate better - Useful methods to infuse creativity into your daily design practice This **design-focused** study of creativity is based on Alan Dix's **30+ years** of research and practice in creativity. This is your chance to learn his go-to methods for creative thinking. As one of the foremost authors and thinkers in Human-Computer Interaction, Alan's work weaves creativity with practical design experience, making his insights unique and highly relevant to the design community. So watch the Master Class webinar and take control of your creativity—and your career! By Alan Dix, Professor, Author and Creativity Expert

It’s estimated that there are over 3.5 billion smartphone users in the world as of 2020. To put that in perspective, the entire population of the world is estimated at 7.8 billion people—which means **the market for mobile stands at almost half of the entire global population**. The business case for investing in mobile UX is self-evident, and yet, mobile UX is often misunderstood. To complicate matters, the definition of “mobile” is getting increasingly fuzzier. Many new PCs are touch-enabled, and convertible Tablet PCs have been popular for years. In many parts of the world, mobile is quickly replacing PCs as the primary device of use. So, as designers, how should you begin to distinguish between mobile and desktop? More importantly, should you even make such a distinction? **With mobile devices evolving rapidly in scope and penetration, mobile UX must keep pace.** The rapid pace of change means that the principles and heuristics used to guide mobile UX design can quickly become obsolete. In other words, when it comes to mobile UX, you should always design for the future. And who better to walk you through the future of mobile UX than **Steven Hoober**, the expert who literally [wrote the textbook](https://www.oreilly.com/library/view/designing-mobile-interfaces/9781449318451/) on designing mobile interfaces! In this Master Class, Steven Hoober will explain: - Why mobile matters - Why mobile is different - Technical approaches to mobile UX - The role of messaging in mobile UX - Privacy considerations unique to mobiles - The impact of mobile on search and browsing - Guidelines for mobile design - How to factor network speed and latency into mobile design Steven is one of the foremost experts on mobile design and derives many of these insights from his **ongoing research into touchscreen usage**. Through this Master Class, you can benefit from his decades of expertise in the field—and participate in a **live Q&A** with him at the end! If you cannot join the live broadcast, **register and you’ll receive a recording** to catch up with the complete session. By Steven Hoober, President - Design, 4ourth Mobile

Behavioral science already plays an important role in shaping government policy and public services around the world. Insights from behavioral science help frame **policies and services that match inherent behavioral patterns in people**. This creates proven results in the form of greater citizen engagement, higher revenue collection and positive shifts in social and individual behavior. Better engagement, higher revenue and positive behavioral shifts are the most common goals UX designers aim to achieve as well. So, it’s easy to see why **behavioral science can help you create better, more successful products as a designer!** In this Master Class webinar, **Susan and Guthrie Weinschenk of The Team W** will show you how to apply insights from behavioral science into your real-world UX projects. You’ll discover: - The **latest research** on what grabs and holds attention - How people make **decisions** - How **context** affects behavior - What **motivates** people to take action - How to use **grouping and partitionin**g to influence behavior - Why **social interaction** is so critical to design - **Generational differences** in mental models and how to design for them This Master Class webinar features the latest research in brain and behavioral sciences, behavioral economics and decision making. Susan and Guthrie will show you how to **apply this research to engage, encourage and persuade the users of your products and service**s. Discover valuable and actionable research that can **improve your work in UX, tech, service design, marketing and business strategy**. Even if you cannot attend the webinar live, **register to receive a recording** to watch at your convenience. Spots are limited, so reserve yours today! By Guthrie Weinschenk, COO, The Team W, Inc. By Susan Weinschenk, Chief Behavioral Scientist and CEO, The Team W, Inc.

To make strategic decisions in a project, it’s extremely valuable to involve different stakeholders and develop well-rounded perspectives for those decisions. But as the saying goes, too many cooks can spoil the broth. The more stakeholders you involve, the longer it can take to arrive at a consensus and make important decisions. **So how can you strike a balance between involving the right people and making quick, definitive decisions?** [[video:1150]] Enter, the **Design Sprint**. A battle-tested process that expedites decisions without losing out on those all-important cross-functional perspectives. With a carefully selected team of the right experts, you can solve problems, collaborate, create and test the results of your collective efforts—*over just 5 days!* **John Zeratsky** co-created the original Design Sprint at Google Ventures. In this 1-hour Master Class webinar, you’ll learn directly from him as you discover: - The background and history of the Design Sprint - A detailed step-by-step overview of the process - Real examples and case studies - When and how you should run a design sprint Learning how to facilitate and run design sprints can be incredibly valuable for your skill set and career. You can bring immense value to your projects by helping your team to make better decisions faster. In this webinar, you’ll learn how design sprints can help you d**evelop new features, create marketing plans, get actionable insights and much more**. Even if you cannot attend it live, **register and you’ll receive a recording** to watch at your convenience! By John Zeratsky, Designer, Author, Investor and Co-Creator of the Design Sprint

The world of interaction design is characterized by a “solving” culture. Designers are transfixed by solutions. Sometimes, a design begins with an idea for a solution, which is then connected backwards to a shallow problem. Additionally, in the quest to generate solutions fast, we assume we know what people are trying to accomplish, and we design from our own perspective rather than theirs. Ironically, this solution-hungry approach creates harmful interactions, because it’s dangerous to believe in the myth of the “average user” and a one-size-fits-all solution. To prevent this, **we need to change how we approach user problems**. We need to pay better attention to people’s thinking as they pursue a variety of purposes, with unique moods and contexts, so that our products can provide less harmful support to people who may turn to them. In this Master Class webinar, you’ll learn about: - The research theater - The problem space vs. the solution space - Types of empathy and how to apply them - How to recognize different kinds of research tools for knowledge creation - How to connect the areas of research your organization values - The difference between a user & a person with a purpose - How to listen deeply to people, as well as to your stakeholders, to develop trust and get past surface understanding The result? You can **create new solutions that truly support people in nuanced ways, and move in a direction that your competitors couldn't imagine!**. Join the growing tide of design professionals who choose to be intentional, clear-eyed explorers of the people they support. **Become a better designer** by letting other perspectives in and recognizing where your own biases, and those of your stakeholders, have accidentally contributed to harmful interactions. Even if you cannot attend this webinar live, register and you’ll automatically **receive a recording** after the broadcast! By Indi Young, Researcher, Author, Speaker and Coach

*Don Norman earned the epithet “Grand old man of UX design” for no small reason. Not only was he among the first users of the terms “User Experience” and “Cognitive Engineering”, but he introduced the concept of affordance into design and is one of the developers of what we now call “Human-Centered Design”. Today, he continues to push its boundaries through his research. This Master Class webinar is an unparalleled opportunity for you to learn from his lifetime of expertise at the cutting edge of design. After all, who better to guide you through the future of UX than the person at the forefront of both its past and future!* **What You'll Learn from This Master Class** [[video:1152]] In today’s hyper-connected world, technology is a driving force that shapes human development, geopolitics, ecology, the economy and much, much more. From the corridors of power to the cafés we unwind in, **our collective reality is shaped by innumerable technologies, products, and services**. This makes the 21st century an era where the power and potential of design is unprecedented. Never before has technology meshed with our world at so many levels, areas and dimensions – to the point where it’s all too easy to take these shifts for granted and overlook the vital dynamics behind them. It takes a special kind of discipline and talent to **navigate this flux-like reality and achieve true innovation**. The 21st century poses many new challenges and opportunities. New **advances** in technology will allow both new artifacts, new ways of communicating and collaborating, and **powerful new tools** to aid in creating appropriate solutions. At the same time, there is a renewed sense that the standard way of doing things is **bad for the environment**, bad for the many existing **native and indigenous cultures**, and harmful to the many who suffer economically and by the multiple racial **prejudices and class differences** across the societies of the world. So, to solve the chaotic complexity that characterizes the 21st century, **designers are the final piece of the puzzle**. Design is a set of methods and a way of thinking that can be applied to virtually every discipline and problem. Each particular problem requires the knowledge from many different fields: from economics, the social and behavioral sciences, engineering, management, environmental science, and the life and health sciences. The field of Human-Centered Design adds the intense focus upon the needs and capabilities of the people who will be the recipients of the results. **The future approaches will involve less top-down dictates by the design community and more bottom-up development, where community members are co-designers and the design professionals and subject matter experts are facilitators and mentors**. This is a new future for design, one that allows the field to address some of the most critical societal needs of the 21st century. However, most designers wrongly believe that creating a pleasing product or service is the most they can hope for – and that meaningfully influencing our planet is a matter of luck. **How can we, as individual designers hired by corporations and clients, make any impact on the world at large?** This Master Class webinar with Don Norman will address many of these big issues. You’ll learn: - What design in the 21st century is - Why designers are particularly well equipped to help reach the UN’s 17 Sustainable Development Goals - Why design – and designers – can be considered harmful - Why designers are especially suited to lead complex projects tackling major global challenges - What designers essentially need to know to handle major environmental and humanitarian problems - and much, much more! Register for the Master Class webinar to avail this one-of-a-kind opportunity to learn first-hand from Don Norman. Even if you cannot attend the session live, **register and you'll receive a recording** to watch later. By Don Norman, Director - Design Lab, University of California, San Diego. Co-Founder, Nielsen Norman Group

All the analytics, automation tools, machine learning and buzzwords will never help you create high-converting experiences for your users if you fail to leverage the one component that matters the most: human emotion. While human beings do have the capacity to be rational and objective decision makers, in reality, nothing drives our decisions more than our emotions and our cognitive biases. And when it comes to your product, your users are no different. In this Master Class webinar, Talia Wolf will show you how to tap into the different emotional triggers that persuade users’ purchasing decisions. You’ll learn: - How users make the decisions to take specific action - How to leverage this decision making process before your competitors - The emotional targeting methodology Talia uses to generate 10X conversions for her clients - A practical 4-step process for identifying your users' emotional-triggers Through this Master Class webinar, you will learn to apply your unique skills as a designer to create emotional user experiences that are optimized for better conversions. In other words, you'll discover how to use your UX skills to create real business value. Reserve your spot today and learn how to design with persuasion! By Talia Wolf, Founder, GetUplift

Artificial Intelligence (AI) has already begun to take the world by storm. Yet, in the design world, it's often misunderstood and underutilized. AI offers the potential to solve problems at an unprecedented scale. But to provide solutions to product users, **AI requires human insight that is rooted in empathy**. That’s where user experience (UX) design comes in. Watch this Master Class webinar to discover how working with AI can transform both your career prospects and the experiences you design. You’ll learn: - Key terms and concepts UX designers must know to work with AI - Case studies of how UX empowers AI in the real world - How to work with engineering teams on AI projects - How to begin your first AI-based UI/UX project - How and why you should play a role in training an AI - How to adapt your design process for AI You’ll learn from **Greg Nudelman’s** 20+ years of in-depth experience as a designer and strategist for AI-based applications. By learning how to train and leverage AI in your work, you can **gain in-demand technical and practical skills**, and become highly employable. 77% of today’s devices already use some form of AI, and 84% of global organizations believe that AI will give them a competitive edge. There’s already a strong business case for AI and the technological capabilities to support it. So, when you develop AI-specific UX design skills, you develop a strong competitive advantage for the future. By Greg Nudelman, Principal and Director of UX, DesignCaffeine

You’ve spent days pouring your heart and soul into the perfect design solution. Your slides are beautiful and elegantly crafted. Now, all you have to do is present and get buy-in from the decision-makers. Even though you believe in your work, convincing others is still a challenge. How do you present your work effectively to gain executive approval? In this webinar, learn how to use convincing, evidence-based presentations to earn executive approval and your team’s support. You’ll learn how to: • Gain trust and buy-in from stakeholders and executives • Rally your team around your solution • Persuade others to commit the resources you need • Influence executive level decisions No matter where you are in your design career, effective presentation skills will always give you an advantage. When you learn to present your work with the right balance of proof and persuasion, you can win over your stakeholders and get recognized for new opportunities. Watch our Master Class and acquire this timeless, all-important skill today! By Todd Zaki Warfel, Author, Speaker and Leadership Coach

Have you ever found yourself explaining what you do as a UX designer over and over again? Ever had to correct a misinformed colleague who thought you make images look pretty with Photoshop? Ever felt frustrated at being consulted only after major product decisions were made? Even though UX Design is no longer a new or unknown term, in traditional organizations and development teams alike, **people can be unclear about what exactly a UX designer does, what their unique skills are, or where exactly they fit in.** As a UX designer, this means that you need to fight extra hard to make a case for your own work, and educate your colleagues about the role and importance of UX design. In this Master Class webinar, discover how as a designer, you can get—and keep—a seat at the table for every big business and product decision. You’ll learn: - How to identify and anticipate obstacles to UX design in your company - How to elegantly manage false expectations about UX design - How to align your design practice with the organization’s strategy - How to work more seamlessly with non-design teams - How to fight common misconceptions about UX design within your company This Master Class webinar is taught by **Morgane Peng, Design Director at Societe Generale**. Morgane made a career transition **from finance to UX design**, driven by the urge to improve the badly designed enterprise software she encountered when she worked in finance and consulting. Currently, she leads design teams at a 150-year-old banking company, and based on her experiences, she will share with you humorous and useful tips on how **you too can carve a niche for UX design, no matter the size or age of your organization!** With Morgane’s help, you can spend more time doing the creative work that you love, and less time fighting to get taken seriously as a UX designer. By Morgane Peng, Design Director at Societe Generale

To design a delightful product, it isn’t enough to have your user in mind—*you need to truly know your user’s mind*. And the most effective way to achieve this is through user interviews. User interviews are extremely useful at answering many different kinds of questions that emerge during—and even before—the design process. This makes them one of the most popular user research methods in practice. While user interviews do offer a chance to chat with your users, your interview session should not devolve into just a casual conversation. Instead, to conduct truly effective user interviews, you should treat them like a scientific exercise—with careful planning and systematic execution. Watch this Master Class webinar for an in-depth guide to user interviews. You’ll learn: • What user interviews are and why they are important • When you should conduct a user interview • How to prepare yourself and your team for a user interview • How to effectively conduct a user interview • How to analyze and use findings from user interviews You’ll learn how to carry out your own user interviews with valuable insights from **Joshua Seiden’s 20+ years of design leadership**. His expertise in Agile and Lean UX will help you refine your user interview methodologies. From this Master Class webinar, you'll learn how to optimize your user research methods to deliver insights in the most efficient way possible. By Joshua Seiden, Co-Author of Lean UX and Founder of Seiden Consulting

Do you know how much cognitive load your design ideas will place on the user even before you sketch out the first screen? If the cognitive load of your design is too high, users will find your product difficult and unpleasant to use. It's possible to measure cognitive load in a usability lab, but by then it is usually too late and too expensive to fix the underlying problems. The solution? You need to know how much cognitive load your users will face and mitigate it at the beginning of your design projects. In other words, the intent to minimize cognitive load should guide your design practice from the very start. In this Master Class, Daniel Rosenberg introduces Semantic Interaction Design, a revolutionary method that spans all the way from core conceptual models to the deployment of applied game theory techniques to create optimal experiences for users. You'll learn: - How cognitive science lends itself to Semantic Interaction Design - Real examples of the benefits and success of this new approach - How to convert product requirements into initial UX designs 10X faster - How to design with higher initial quality - The 4-layer UX framework that unifies UX grammar, presentation, flow and game theory - How this method incorporates data driven business decisions to guide product success This Master Class is based on Daniel Rosenberg's book [**UX Magic**](https://www.amazon.com/UX-Magic-Daniel-Rosenberg/dp/1708061614), which explores how designers can transform product requirements into rich experiences. You'll learn how to maximize the efficacy of your design using the smallest number of screens and flow steps. The result? You'll design experiences that are intuitive and enjoyable for the user, resulting in sustained success for your product. Forget the “fail early, fail often” myth of trial and error UX design. Professor Rosenberg will show you a proven recipe for getting it right on the first try! By Daniel Rosenberg, UX Professor, Designer, Executive and Early Innovator in HCI

When technology evolves exponentially and new paradigms of interaction emerge each day, UX (user experience) design needs to keep pace with these innovations. **As a UX designer, how can you determine which technologies are worth preparing for? ** Watch this Master Class webinar to learn how design and disruptive technologies go hand-in-hand, and what you can do to remain relevant in an ever-changing industry. You'll learn: - The new technologies that dominate the landscape today - How to follow and interpret tech trends - How to adapt your user research methods to new technologies - How to up-skill and prepare for the future of design You'll learn from Kevin Bethune's 20+ years of experience in the intersection of design, business and engineering. Mastering **an interdisciplinary skill-set and mindset can give you an edge in the industry** and place you ahead of the competition. You'll benefit from Kevin's own insights about how designers can maximize their impact by working effectively with business and engineering teams. Ideal for UX designers, engineers and product managers alike, this Master Class webinar will give you an expert perspective on how to future-proof your skills. By Kevin Bethune, Founder, dreams • design + life

How do you know your design choices *actually* improve the user experience of your products and services? You shouldn’t rely on your instincts alone—**you need to look at the data** to determine how effectively your designs contribute to core business metrics. And this is where A/B testing (also known as split testing or multivariate testing) comes in. In this Master Class webinar, you’ll learn: - What A/B testing is and how it goes hand-in-hand with user experience (UX) design - How to get started with A/B testing in your work - How to interpret and use the results of your A/B tests - Practical examples of A/B testing in action You’ll gain insights from Zoltan Kollin’s 10+ years of experience as a UX designer and educator. What’s more, you’ll learn practical tips and real-world examples which you can apply in your own work. **A/B testing has rapidly grown to become one of the most in-demand skills in a designer’s toolkit**, so you can make yourself even more employable when you master these all-important skills. Whether you’re new to UX design or are looking to improve your career prospects, this Master Class webinar is a great chance to upskill yourself and gain practical knowledge of A/B testing. By Zoltan Kollin, Design Principal at IBM

If you want to improve customer experience, you can no longer focus on just design and usability. Service design has to play a part. According to research, the most customer-centric organizations today grow 43% more than their peers each year. The secret to their success is the fact that they think beyond user experience (UX) to design seamless positive experiences for their customers at every single touchpoint. In other words, they utilize service design. In this Master Class webinar, you will learn: - What service design is - How to practically apply service design in your work - Why you should consider a career in service design - How you can transition into a service design role You'll gain insights from Frank Spillers' 20+ years of experience designing high-value services and products and learn how to use a systems-thinking approach to design clutter-breaking customer experiences. What's more, you'll learn tips and tools which will help you maximize customer retention (and profits) through the use of service design. Whether you're new to user experience (UX) design or are looking to expand your career prospects, this Master Class webinar is a great chance to upskill and prepare yourself for the fast-growing field of service design. By Frank Spillers, CEO at Experience Dynamics

Frequently Asked Questions

Why aren’t the Master Class webinars free of cost for members?

While the Master Class webinars aren’t free, they are open to both members and non-members of Interaction Design Foundation. While non-members pay $50 per webinar, members pay only $5. We charge this nominal fee to cover a few costs associated with producing the webinars, including:

The cost of using Zoom as our webinar partner. Zoom is one of the most reliable webinar hosting platforms, but it’s also one of the most expensive. We chose quality over affordability to bring you a better viewing experience, and the nominal fee we charge helps us cover these costs, without making the webinars expensive.
Along with the cost of Zoom, we also cover webinar costs associated with servers, payment gateways and code maintenance. In fact, 40 cents off every dollar in a transaction goes towards just the payment gateway alone!

Charging this small fee goes a long way in helping us cover these costs and enables us to continue to bring you high-quality content with the best experts.

Will the Master Class webinar be recorded?

Absolutely! Every Master Class webinar is recorded by default, and if you register, you will automatically receive the link to the recording a few hours after the broadcast ends.

What happens if I can't attend a Master Class webinar live?

No problem at all—as long as you make sure to register for it, you’ll receive a recording link a few hours after the broadcast ends. This way, you can catch up on everything that happens in the live session. But, do be sure to register, as the recording is only sent to registered attendees!

I’m a member, but when I try to register for the Master Class webinar, I’m being charged the non-member price. How can I get the discounted price for members?

Please double-check the email address you are using to register for the webinar. You must be logged into your IxDF account in order to avail the special member price.

If you use another email address, our system will not recognize you as a member. As long as you’re using the correct email address as a member, you will receive the special member price.

I just signed up for a Master Class webinar—what's next?

Once you register, you’ll receive an email from Zoom, our webinar partner. This email contains the link you’ll need to join the Master Class webinar during the broadcast.

This email is sent from noreply@zoom.us so if you can’t locate it in your inbox, please check your Spam folder. If you still cannot locate this email, please reach out to mads.soegaard@interaction-design.org and we'll help you out!

I signed up for a Master Class webinar which aired recently, but I cannot find the recording in my email inbox. What can I do?

The email with the recording is sent automatically to all registrants. However, because it contains links, it might get blocked by your spam filters.

In case you have not received it, please search your Spam for an email from mads.soegaard@interaction-design.org received on the date of the webinar in question. If you still cannot locate it, please send an email to this very same email address and we will help you!

I missed registering for some of the Master Class webinars hosted in previous months. How can I get access to them now?

Some of our past Master Classes are available on-demand at https://www.interaction-design.org/master-classes We’re constantly working to make recent Master Classes available on demand, so you can keep checking this page for new additions!

I’m a member, but I cannot see all the Master Classes I purchased on my profile. How can I find the ones that are missing?

Many of the past Master Classes have been edited and uploaded to our platform so that our members can view them conveniently in one place.

After each Master Class broadcast, our video editors painstakingly edit, improve and enhance the quality of these recordings to give you a better experience—but this process takes time, and that’s why there’s sometimes a delay in making them available within your profile.

Until recent Master Class recordings appear in your profile, you can always playback any of the Master Classes you’ve purchased using the Zoom recording links you received after the broadcast. Can’t find these recording links? Then please email mads.soegaard@interaction-design.org for assistance.

Live and On-Demand Webinars by Design Leaders

Learn from Global Design Leaders

Storytelling Through Visual Design: A Practical Guide

A Guide To Hassle-Free Designer-Developer Collaboration

On-Demand Master Classes

Continuous Product Discovery: The What and Why

How To Design Forms Like An Expert

Design For Agile: Common Mistakes And How To Avoid Them

How To Successfully Change Your Career To UX Design

How To Use Card Sorting For Better Information Architecture

Harness Your Creativity To Design Better Products

How To Prepare For The Future Of Mobile UX

Behavioral Design: Create Engaging Products with Behavioral Science

How (and When) To Run A Design Sprint

How To Remove Bias From Your Products

21st Century Design with Don Norman

How To Design UX That Users Love To Convert Through

How To Design Experiences for AI

Win Clients, Pitches & Approval: Present Your Designs Effectively

How To Deal With People Who Don't Get Design

How To Conduct Effective User Interviews

UX Magic: Achieve 10X Better Designs Through Semantic Interaction Design

Disruptive Design: Is your UX future-proof?

Design with Data: A Guide to A/B Testing

Going from UX to Service Design

Frequently Asked Questions

New to UX Design? We’re Giving You a Free ebook!