Alan Dix is a grandmaster of HCI and his vast knowledge really shines through. I think his explanations in several of the topics are very us...
Get excited to learn how to set your product up for lasting adoption after launch, so all the effort you poured into it pays off in real value for your users. Usability and user experience alone won’t guarantee your product’s adoption. A study from Appsflyer found that 1 in every 2 apps is uninstalled within 30 days. And it’s not just throwaway apps: think of Sony Betamax, Segway, and the Palm Pre. Even some of the most innovative, well-designed products never catch on. In this course, design legend and author of the bestselling book “Human-Computer Interaction,” Professor Alan Dix, teaches you how to get past those 30 days by designing adoption into your product from day one, rather than treating it as someone else's job after launch. You’ll also learn how to empower people to adapt your product to their own needs and find uses for it you never imagined. Dix calls this appropriation, and it’s a powerful and underrated driver of usefulness and longevity. AI can generate a product in an afternoon, but only you can make it earn a place in people’s lives. That’s the timeless, human-centered design skill you’ll learn in this course.
Make yourself invaluable as you turn prospects into real users, from before you start designing right through to after launch. With the path of use, you’ll guide users who don't yet know they need your product from “no use” to “use.” To achieve this, you’ll combine user research with market research and apply behavioral economics, such as loss aversion and the endowment effect. Dix’s lattice of value helps you think through a problem many new products face: how do you get people to join when the product only becomes valuable once others are using it too? You’ll learn how to design for both sides of that relationship, so newcomers get value from the start, and existing users get more value as the community grows. This approach helps your product reach the tipping point where adoption becomes self-sustaining, known as critical mass.
Gain confidence and credibility by learning how to turn post-launch behavior into better product decisions. You’ll use seven guidelines for appropriation, including “allow for interpretation” and “encourage sharing”, and learn to support that behavior rather than fight it. And since not all appropriation is good, you'll judge when to guard against subversion and when to embrace creative reuse. By paying attention to how people actually use and adapt your product, you’ll learn to take advantage of new opportunities, like a use case you never designed for, and keep what you’ve built relevant for longer. With hands-on activities, and real-world examples from the likes of Adobe and Microsoft, you'll design products that don't just launch well, but get adopted, stay in use, and grow as people make them their own.
Master complex skills with proven best practices and toolkits directly from industry leaders. Meet your expert for this course:
Alan Dix: Author of the bestselling book “Human-Computer Interaction” and Director of the Computational Foundry at Swansea University.
Industry giants trust our courses to train their teams, and prestigious universities integrate our content into their curricula. Add your certificates to your LinkedIn profile, résumé, and job applications.
Alan Dix is a grandmaster of HCI and his vast knowledge really shines through. I think his explanations in several of the topics are very us...
Well, I've started with one of the courses and felt it was fair to write once again just to say you that you are a great team of human, cogn...
I like that the text and video material covered the same material; it was like having built-in reviews. Also, I think this course felt more...
They’re always ready to assist, and you get feedback quicker than a Pizza delivery on a Friday Night for real.
Extremely in-depth videos and discussion - really informative from an economic and strategic perspective. I learnt a great deal.
I loved the content and the examples the course covered. It was great to balance theory with insights from the real world.
The course is great. Initially, I had thought the course would be basic but i was wrong. I really liked the didactics and the way in which t...
Love the examples for each concept. It really helps to make the connection and drive me towards thinking of my own examples.
A good mix of videos and content. Very clear and concise way to explain some complex things.
Industry leaders from companies like Adobe, Google, and NASA teach you real-world skills grounded in industry practice and research.
Learn both AI and the human-centered design skills that AI can't replace.
Add IxDF Course Certificates to your LinkedIn profile and résumé to show you've completed an evidence-based curriculum taught by industry leaders.
Use your new skills to take on higher-value work, qualify for promotions or find a role that fits you better.
Connect with designers in 496 cities across 107 countries. Learn together, get mentored, and build relationships that open doors.
High-impact design and AI skills
Learn from 209 industry leaders
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161 one-hour Master Classes
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Design skills are valuable for both you personally and for your company.
For you personally, design skills are important because:
Design roles are growing faster than average. The World Economic Forum ranks human-centered design among the fastest-growing skill areas through 2030.
Employers increasingly expect design skills across roles, not just from designers. Knowing design thinking, user research, or UX principles makes you more competitive in any field.
Designers who combine human-centered skills with AI expertise are in especially high demand.
For your company, design skills are important because:
Design skills help your team increase sales, retain customers, and improve customer satisfaction. Better customer experiences lead directly to better business results.
Companies that invest in design outperform the S&P 500 Index by 228% (Design Management Institute, Design Value Index).
Design is more than aesthetics. It's how teams make products easier to use, services more efficient, and technology more human. These skills create value across every department.
Design and tech skills can open up career opportunities.
For example, if you’re in a field such as:
Marketing, communication, HR, software development, customer service, business management, healthcare, teaching, and many more.
Why can design skills make you valuable in these jobs and industries?
That's because:
Design skills help your team increase sales, retain customers, and improve customer satisfaction. Better customer experiences lead directly to better business results.
Companies that invest in design outperform the S&P 500 Index by 228% (Design Management Institute, Design Value Index).
Design is more than aesthetics. It's how teams make products easier to use, services more efficient, and technology more human. These skills create value across every department.
Yes!.
You'll gain fluency in design processes and get job-ready, hands-on skills you can apply immediately.
This course makes it easy for you with templates and step-by-step guides, so you can easily present to managers and clients. All licensed for commercial use.
You’ll also learn to build an impressive portfolio.
Yes!
You’ll always have time for career growth because our course are self-paced and designed to fit into your busy life.
You can learn at your own pace. Anytime and anywhere, whether you're working full-time or juggling life and kids.
You can progress at a speed that feels just right for you.
Yes.
After you finish, you’ll receive an industry-recognized IxDF Certificate to prove you've completed an evidence-based curriculum taught by industry leaders.
Add IxDF Certificates to your LinkedIn profile, resumé and job application in a few easy steps.
You can download your certificates as .jpg files, so they are easy to share. Certificates are always valid.
Our grading is done by experts, not machines.
We make sure you receive feedback and maximum benefit from the entire process.
That’s also one of the reasons IxDF Course Certificates are credible and industry-recognized.
Yes.
You get unlimited access to all IxDF courses at no extra cost.
For example, if there are 40 courses open for enrollment, you can enroll in all 40 courses at the same time and move from one to another as you prefer. Use our IxDF Career Programs to help you choose the very best courses for you.
If you’re a student member, you can take a maximum of two courses at the same time. You can still take as many courses as you would like – free of extra charges – just as long as you finish them so that you don’t have more than two ongoing courses.
Yes.
You get unlimited access to all IxDF courses at no extra cost. Take as many courses as you want without paying extra. You can literally save thousands of dollars.
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You can download your IxDF Certificates as .jpg files, so they are easy to share. IxDF Certificates are always valid.
You can see the estimated total learning time just above.
But remember, it’s entirely up to you! You can learn at your own comfortable pace. Anytime and anywhere, whether you're working full-time or juggling life and kids.
Don't worry, we will re-run the course soon.
One reason we open and close courses is to achieve an optimal classroom size. That way, your networking opportunities and learning experience are optimal.
We display the "XX% booked" status on our courses to be transparent about the course availability.
Stay tuned for the next enrollment period. Be sure to sign up early! Meanwhile, you can sign up for another course you find interesting. Remember, you can take as many courses as you want without paying extra.
Our courses, master classes, and career programs cover everything from the fundamentals to advanced topics.
Whether you're completely new to design or an experienced professional, you'll find courses, master classes and career programs at your level.
We can help you in several ways.
Join meet-ups in your city: Join the regular meet-ups in your city in a nearby cafe or office building to have fun and learn with people just like you. You get full access to IxDF Local Groups where you can build your network, find new opportunities, or simply enjoy yourself in the company of people who are passionate about design. The meetings are completely optional and are spread across app. 500 cities worldwide.
You can also get instant help and career advice in the IxDF online members-only forums. Here, you can build your global network through our supportive community.
Yes.
Simply retake the course and keep moving forward!
Everyone's learning journey looks different and it’s about progress, not perfection.
To retake a course, just follow these steps:
Go to your profile and click on the course you'd like to retake.
Scroll down until you see the "Drop This Course" section.
Tap the button that says, “Drop My Course Now.”
Head back to our Courses page page and re-enroll yourself in the course.
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NB: Please note that when you drop a course, you’ll lose your progress and any answers you’ve already submitted in the course.
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