Get Your Product Used: Adoption and Appropriation

Suited For: Intermediate to Advanced
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In This Course, You'll

  • Get excited to learn how to set your product up for lasting adoption after launch, so all the effort you poured into it pays off in real value for your users. Usability and user experience alone won’t guarantee your product’s adoption. A study from Appsflyer found that 1 in every 2 apps is uninstalled within 30 days. And it’s not just throwaway apps: think of Sony Betamax, Segway, and the Palm Pre. Even some of the most innovative, well-designed products never catch on. In this course, design legend and author of the bestselling book “Human-Computer Interaction,” Professor Alan Dix, teaches you how to get past those 30 days by designing adoption into your product from day one, rather than treating it as someone else's job after launch. You’ll also learn how to empower people to adapt your product to their own needs and find uses for it you never imagined. Dix calls this appropriation, and it’s a powerful and underrated driver of usefulness and longevity. AI can generate a product in an afternoon, but only you can make it earn a place in people’s lives. That’s the timeless, human-centered design skill you’ll learn in this course.

  • Make yourself invaluable as you turn prospects into real users, from before you start designing right through to after launch. With the path of use, you’ll guide users who don't yet know they need your product from “no use” to “use.” To achieve this, you’ll combine user research with market research and apply behavioral economics, such as loss aversion and the endowment effect. Dix’s lattice of value helps you think through a problem many new products face: how do you get people to join when the product only becomes valuable once others are using it too? You’ll learn how to design for both sides of that relationship, so newcomers get value from the start, and existing users get more value as the community grows. This approach helps your product reach the tipping point where adoption becomes self-sustaining, known as critical mass.

  • Gain confidence and credibility by learning how to turn post-launch behavior into better product decisions. You’ll use seven guidelines for appropriation, including “allow for interpretation” and “encourage sharing”, and learn to support that behavior rather than fight it. And since not all appropriation is good, you'll judge when to guard against subversion and when to embrace creative reuse. By paying attention to how people actually use and adapt your product, you’ll learn to take advantage of new opportunities, like a use case you never designed for, and keep what you’ve built relevant for longer. With hands-on activities, and real-world examples from the likes of Adobe and Microsoft, you'll design products that don't just launch well, but get adopted, stay in use, and grow as people make them their own.

Learn From Industry Leaders

Master complex skills with proven best practices and toolkits directly from industry leaders. Meet your expert for this course:

  • Alan Dix: Author of the bestselling book “Human-Computer Interaction” and Director of the Computational Foundry at Swansea University.

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Earn Industry-Recognized Certificates

Industry giants trust our courses to train their teams, and prestigious universities integrate our content into their curricula. Add your certificates to your LinkedIn profile, résumé, and job applications.

Our clients: IBM, Harvard University, University of Cambridge, NASA, Adobe, Stanford, Massachusetts Institute of Technology, LinkedIn
Course Certificate Example

Is This Course Right for You?

  • You want an evidence-based curriculum taught by industry leaders.
  • You want real-world design skills that translate directly into professional practice.
  • You want to earn industry-recognized credentials.
  • Your time is too valuable for scattered free content with no structure.
  • You want learning that leads to better roles and stronger earning potential over time.
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Loved by People Around the World

View full testimonial from Tiago Camacho
Tiago Camacho
Tiago Camacho
Senior UX Designer

Alan Dix is a grandmaster of HCI and his vast knowledge really shines through. I think his explanations in several of the topics are very us...

IxDF Course Certificate awarded to Tiago Camacho for completing the "Get Your Product Used: Adoption and Appropriation" course
View full testimonial from Ladin Boluk
Ladin Boluk
Ladin Boluk
UX/UI Designer

I like that the text and video material covered the same material; it was like having built-in reviews. Also, I think this course felt more...

IxDF Course Certificate awarded to Ladin Boluk for completing the "Get Your Product Used: Adoption and Appropriation" course
View full testimonial from Camila Paixão
Camila Paixão
Camila Paixão
Product Designer

The course is great. Initially, I had thought the course would be basic but i was wrong. I really liked the didactics and the way in which t...

IxDF Course Certificate awarded to Camila Paixão for completing the "Get Your Product Used: Adoption and Appropriation" course

How It Works

  1. Build High-Impact AI and Design Skills

    Industry leaders from companies like Adobe, Google, and NASA teach you real-world skills grounded in industry practice and research.

  2. Combine AI and Timeless Design Skills

    Learn both AI and the human-centered design skills that AI can't replace.

  3. Earn Industry-Recognized Certificates

    Add IxDF Course Certificates to your LinkedIn profile and résumé to show you've completed an evidence-based curriculum taught by industry leaders.

  4. Turn Your Skills Into Career Opportunities

    Use your new skills to take on higher-value work, qualify for promotions or find a role that fits you better.

  5. Build a Network That Supports Your Career

    Connect with designers in 496 cities across 107 countries. Learn together, get mentored, and build relationships that open doors.

Course Overview

  • Each week, one lesson becomes available.
  • Study flexibly. Take as much time as you want.
  • 14.25 hours / 53 lesson items in 5 lessons.

Lesson 1: Intro to Useful Terms and Ideas

Available once you start the course. Estimated time to complete: 3 hours, 52 mins.

Lesson 2: Designing for Adoption

Available once you start the course. Estimated time to complete: 6 hours, 41 mins.

What's Inside IxDF Membership?

  • High-impact design and AI skills

  • Learn from 209 industry leaders

  • 42 evidence-based courses

  • 161 one-hour Master Classes

  • Industry-recognized certificates

  • $2,189 worth of toolkits

  • 11,144 active design jobs

  • 10 structured career programs

  • Global community in 496 cities

  • $6,649 worth of premium tools

  • 276 ready-made templates

  • and much more

Start Today

Risk-free: 14-day money-back guarantee

Suited For: Intermediate to Advanced
G2 Logo 5 Stars Google Logo 5 Stars
Closes in
1
22
56
27
87 % booked

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Tiago Camacho
Tiago Camacho
Senior UX Designer

Alan Dix is a grandmaster of HCI and his vast knowledge really shines through. I think his explanations in several of the topics are very useful.

Fernando Martinez Carreon
Fernando Martinez Carreon
Interaction & UX Designer / IA

Well, I've started with one of the courses and felt it was fair to write once again just to say you that you are a great team of human, cognitive and pedagogy-centered professionals. I'm really glad that I've become a member and have all of these tons of information for self-paced learning, the content I read is great so far!

Ladin Boluk
Ladin Boluk
UX/UI Designer

I like that the text and video material covered the same material; it was like having built-in reviews. Also, I think this course felt more like an actual university class than others due to the length of the video content, which I really enjoyed.

Ongeziwe Konqana
Ongeziwe Konqana
UX Designer

They’re always ready to assist, and you get feedback quicker than a Pizza delivery on a Friday Night for real.

Stephanie Klausen
Stephanie Klausen
Senior Service & UX Designer

Extremely in-depth videos and discussion - really informative from an economic and strategic perspective. I learnt a great deal.

Lauren Smith
Lauren Smith
Design Lead

I loved the content and the examples the course covered. It was great to balance theory with insights from the real world.

Camila Paixão
Camila Paixão
Product Designer

The course is great. Initially, I had thought the course would be basic but i was wrong. I really liked the didactics and the way in which there is the possibility of reading and videos. The teacher explains very well.

Karen McArthur
Karen McArthur
User Experience Designer III

Love the examples for each concept. It really helps to make the connection and drive me towards thinking of my own examples.

Soma Soral
Soma Soral
Product Manager

A good mix of videos and content. Very clear and concise way to explain some complex things.