Get Your Product Used: Adoption and Appropriation
How This Course Will Transform Your Career
In This Course, You'll
Get excited about how you can use design to get more people to use your products repeatedly and enthusiastically! Did you know that 95% of new products fail shortly after launch? Usability and user experience alone won't guarantee success. In this course, you'll discover how to turn prospects into customers and customers into passionate advocates. It's easier than you think, even if you're completely new to design, because you already have transferable skills like strategic thinking, curiosity, and communication. Your skills in adoption and appropriation empower you to create products that people integrate into their lives.
Make yourself invaluable with powerful design skills that directly increase adoption, drive business growth, and fast-track your career. Learn how to strategically engage early adopters and achieve critical mass for successful product launches. This course gives you timeless, human-centered skills because understanding people, guiding behavior, and creating lasting value is essential across roles and industries. Make a meaningful impact in your career and in your company as you open up new markets and expand your influence in your current ones. These skills future-proof your career because understanding human behavior and social dynamics always surpass what AI can achieve.
Gain confidence and credibility with bite-sized lessons and practical exercises you can immediately apply at work. Master the Path of Use to understand what drives usage and captivates people. You'll use the economics of design, network effects, and social systems to drive product adoption in any industry. Analyze real-world product launch successes and failures, and learn from others' mistakes so you can avoid costly trial and error. This course will give you the hands-on design skills you need to launch products with greater confidence and success.
It's Easy to Fast-Track Your Career with the World's Best Experts
Master complex skills effortlessly with proven best practices and toolkits directly from the world's top design experts. Meet your expert for this course:
Alan Dix: Author of the bestselling book “Human-Computer Interaction” and Director of the Computational Foundry at Swansea University.
Gain an Industry-Recognized UX Course Certificate
Use your industry-recognized Course Certificate on your resume, CV, LinkedIn profile or your website.

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Why Learn About Adoption and Appropriation?
Get Your Product Used: Adoption and Appropriation fall under the umbrella term of User Experience (UX) design. UX design is your fast-track to a meaningful, secure, and rewarding career.
Worried You'll Lose Your Job to AI? UX Design Skills Make You AI-Proof
UX design builds on your core human strengths, such as emotional intelligence, deep human understanding, critical thinking, intuition, and imagination.
AI can't replicate your uniquely human ability to design for real emotions and needs such as joy, comfort, curiosity, safety, and a sense of belonging. These deeply human insights are your superpowers. With UX design skills, you'll turn them into products and experiences people truly love. You become irreplaceable, confident and in demand.
And yes, we'll also show you how to use AI to accelerate your results.
Feeling Stuck in the 9–5? Design Your Freedom
Tired of feeling undervalued, anxious, or trapped in your career? UX design skills open doors to freedom, flexibility, remote work, and a career you're excited about—without starting from scratch.
Stop wondering if you could be more. Start realizing your full potential today.
UX Design is Booming: Accelerate Your Career to Higher Salaries and Impact Across All Jobs and Industries
Salaries for people with design skills are soaring, often surpassing $200K in cities like San Francisco, and job growth is strong (13% globally). Why? Because companies thrive when their users are happy. Companies that invest in great design outperform the S&P 500 Index by a whopping 228%.
Design a Life You Love
Great design is all about helping people meet their needs and achieve their goals through intuitive, meaningful, and delightful experiences. Skills in design will empower you to create experiences and products that make people's lives easier and more fulfilling. And when people love what you create, your business thrives, and your salary potential grows. You get the ultimate double win:
You'll feel deeply fulfilled by designing experiences and products people love.
You'll be financially rewarded for your real-world impact.
Course Overview: What You'll Master
- Each week, one lesson becomes available.
- There's no time limit to finish a course. Lessons have no deadlines.
- Estimated learning time: 15 hours 52 mins spread over 2 weeks.
Lesson 0: Welcome and Introduction
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0.1: An Introduction to Courses from IxDF (37 mins)
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0.2: Get Help, Career Advice, and Job Opportunities (2 mins)
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0.3: How to Get Your Course Certificate (16 mins)
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0.4: Grow Your Global Network and Build Your Brand (12 mins)
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0.5: Global Skills, Local Jobs: Build Your Network in Your Area (2 mins)
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0.6: Gain Timeless Skills Through Courses from IxDF (21 mins)
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0.7: Mandatory vs Optional Lesson Items (7 mins)
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0.8: Learn Smarter: The Perfect Mix of Video and Text (6 mins)
Lesson 1: Intro to Useful Terms and Ideas
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1.1: An Introduction to Adoption and Appropriation and Useful Terms (4 mins)
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1.2: Useful, Usable, and Used: Why They Matter to Designers (22 mins)
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1.3: How to Design for Ease of Use (17 mins)
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1.4: An Introduction to Usability (24 mins)
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1.5: The 7 Factors that Influence User Experience (46 mins)
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1.6: The Factors of Success for New Product Development: An Overview (17 mins)
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1.7: Adoption and Design: How to Turn Prospects into Users (18 mins)
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1.8: Appropriation and Design: A Tale of Two Concepts (17 mins)
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1.9: The Dynamics of Use – Design Considerations (20 mins)
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1.10: Designing for adoption - Part 1 (44 mins)
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1.11: Conversations (7 mins)
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1.12: Lesson Roundup – An Introduction to Adoption and Appropriation and Useful Terms (2 mins)
Lesson 2: Designing for Adoption
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2.1: Introduction – Designing for Adoption (4 mins)
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2.2: Managing the Path of Use (19 mins)
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2.3: How to Use the Product Life Cycle (20 mins)
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2.4: Understanding Early Adopters and Customer Adoption Patterns (21 mins)
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2.5: Customer and User Perception of Value and What it Means to Designers (20 mins)
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2.6: How to Calculate Present and Future Value to Determine Value Over Time (17 mins)
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2.7: Prospect Theory - The Economics of Design (23 mins)
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2.8: Loss Aversion Theory - The Economics of Design (15 mins)
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2.9: Endowment Effect - The Economics of Design (19 mins)
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2.10: Value Networks and Why They Matter (21 mins)
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2.11: Social Systems and Their Role in Product Adoption (22 mins)
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2.12: The Diffusion of Innovation – Strategies for Adoption of Products (21 mins)
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2.13: How to Break Barriers to Market Entry (23 mins)
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2.14: How to Achieve Critical Mass for a Product Launch (22 mins)
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2.15: Market Ecology and Product Adoption and Continued Use (16 mins)
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2.16: The Lattice of Value and Product Adoption (16 mins)
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2.17: Designing for Adoption - Part 2 (57 mins)
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2.18: Designing for Adoption - Part 3 (44 mins)
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2.19: Conversations (8 mins)
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2.20: Lesson Roundup – Designing for Adoption (2 mins)
Lesson 3: Designing for Appropriation
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3.1: Introduction – How to Design for Appropriation (4 mins)
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3.2: Emotional Drivers for User and Consumer Behavior (15 mins)
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3.3: Appropriation: The Reasons that Users Appropriate Products (19 mins)
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3.4: Guidelines for Design for Appropriation (15 mins)
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3.5: Designing for Appropriation - Part 1 (43 mins)
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3.6: Designing for Appropriation - Part 2 (1 hour 37 mins)
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3.7: Designing for Appropriation - Part 3 (19 mins)
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3.8: Examples of Appropriation (6 mins)
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3.9: Lesson Roundup – How to Design for Appropriation (2 mins)
Lesson 4: Course Certificate, Final Networking, and Course Wrap-up
How Others Have Benefited

Tiago Camacho, Australia
“Alan Dix is a grandmaster of HCI and his vast knowledge really shines through. I think his explanations in several of the topics are very useful.”

Fernando Martinez Carreon, Mexico
“Well, I've started with one of the courses and felt it was fair to write once again just to say you that you are a great team of human, cognitive and pedagogy-centered professionals. I'm really glad that I've become a member and have all of these tons of information for self-paced learning, the content I read is great so far!”

Ladin Boluk, Italy
“I like that the text and video material covered the same material; it was like having built-in reviews. Also, I think this course felt more like an actual university class than others due to the length of the video content, which I really enjoyed.”
How It Works
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Take online courses by industry experts
Lessons are self-paced so you'll never be late for class or miss a deadline.
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Get a Course Certificate
Your answers are graded by experts, not machines. Get an industry-recognized Course Certificate to prove your skills.
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Use your new skills in your existing job or to get a new job in UX design. Get help from our community.
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