The course reflects the instructor's real-world experience and holistic approach to frameworks and methodologies across the UX and service d...
Get excited to turn everyday services into seamless experiences people love. Think of Starbucks: You get a promotional email, you use the app to order, and you arrive at the store to collect it. In service design, you orchestrate both sides of that service: the parts customers see, and the operations, processes, and systems behind them that make it possible. When the whole sequence works, customers come back, teams stay aligned, and businesses run more efficiently. Whether you're shaping customer experiences or improving internal workflows, this course teaches you to design services that work better for the people who use them and who run them. If you're a UX designer, you'll learn how your existing skills map to service design, whether you want to add service design methods to your current role or specialize into a service design career.
Make yourself invaluable when you can design human-centered services that align with business goals, from flight booking and food delivery to government services. PwC found that 32% of customers stop buying from a brand they love after just one bad experience, but are willing to pay up to a 16% price premium for a great one. This course guides you through the full service design process to align operations and catch potential issues before they reach customers. With worked examples for Amazon and Airbnb, you'll use Osterwalder and Pigneur's Business Model Canvas and Value Proposition Canvas to define how your service fits the business and meets customer needs. You'll run ethnographic research and synthesize your findings into role-based personas and journey maps. To map every moving part of your service, you'll use customer lifecycle maps, ecosystem maps, and service blueprints, then prototype and test with service staging. As automation and AI take over technical execution, this process gives you the timeless, human-centered design skills companies are looking for.
Gain confidence and credibility when you can advocate for service design, embed it, and build maturity inside your organization. Because the best services are co-created, collaboration will become a core part of how you design. You'll bring stakeholders together in workshops and run four kinds of ideation sessions (brainstorming, braindumping, brainwriting, and brainwalking), and combine group and individual modes so every voice contributes, not just the most confident ones in the room. You'll also learn how to fit the process into Lean and Agile workflows, and measure performance after launch with Google Ventures' HEART framework. Through interviews with professional service designers who've worked with organizations like Twitch and the IRS, you'll gain practical industry insight you can bring straight into your own work.
Craft a personal portfolio that shows you can run a real service design project end-to-end. In an optional hands-on project, you'll experience a real-world service on a service safari, and turn your findings into personas, a journey map, and a Value Proposition Canvas that ground your design decisions in proof. You'll develop your chosen idea, prototype it with Business Origami, and test and iterate until it's launch-ready. And with 20+ templates and step-by-step guides, you'll apply these methods immediately in your work. You'll leave ready to collaborate on and lead service design initiatives, whether in your current role or your next one.
Master complex skills with proven best practices and toolkits directly from industry leaders. Meet your experts for this course:
Frank Spillers: Service Designer and Founder and CEO of Experience Dynamics.
David Bill: Interaction Designer who led service design for five U.S. federal agencies at Booz Allen Hamilton before driving innovative design solutions as a Senior UX Designer at Amazon Web Services (AWS).
Kendra Shimmell: Vice President of Design at Remitly and former Senior Director of Research and Central Science at Twitch (Amazon).
Industry giants trust our courses to train their teams, and prestigious universities integrate our content into their curricula. Add your certificates to your LinkedIn profile, résumé, and job applications.
The course reflects the instructor's real-world experience and holistic approach to frameworks and methodologies across the UX and service d...
Making the course easy to learn - making simple what's complex, and those helpful real-life interviews
Comprehensive Topic, User/Customer Centered Focus, Practical Exercises, Expert Instructor, Flexible Learning.
It was very engaging and easy to see the relationship with real-life service design scenarios. Also, the material handouts and links were ve...
"I think the teacher's experience is extremely valuable to adequately explain the concepts, techniques and examples of service design practi...
The flow was great! The instructor's use of the whiteboard was effective in addition to video editing elements (featured quotes, images). Ad...
The course was very nice to do, very extensive and varied. The project letter was very extensive and very valuable because you have a logica...
There were many real-life examples and some cases that they referred to, as well as their extensive experience. I also liked that there were...
I loved that the entire process was covered with relatable examples.
Industry leaders from companies like Adobe, Google, and NASA teach you real-world skills grounded in industry practice and research.
Learn both AI and the human-centered design skills that AI can't replace.
Add IxDF Course Certificates to your LinkedIn profile and résumé to show you've completed an evidence-based curriculum taught by industry leaders.
Use your new skills to take on higher-value work, qualify for promotions or find a role that fits you better.
Connect with designers in 496 cities across 107 countries. Learn together, get mentored, and build relationships that open doors.
High-impact design and AI skills
Learn from 209 industry leaders
42 evidence-based courses
160 one-hour Master Classes
Industry-recognized certificates
$2,189 worth of toolkits
10,948 active design jobs
10 structured career programs
Global community in 496 cities
$6,649 worth of premium tools
276 ready-made templates
and much more
Design skills are valuable for both you personally and for your company.
For you personally, design skills are important because:
Design roles are growing faster than average. The World Economic Forum ranks human-centered design among the fastest-growing skill areas through 2030.
Employers increasingly expect design skills across roles, not just from designers. Knowing design thinking, user research, or UX principles makes you more competitive in any field.
Designers who combine human-centered skills with AI expertise are in especially high demand.
For your company, design skills are important because:
Design skills help your team increase sales, retain customers, and improve customer satisfaction. Better customer experiences lead directly to better business results.
Companies that invest in design outperform the S&P 500 Index by 228% (Design Management Institute, Design Value Index).
Design is more than aesthetics. It's how teams make products easier to use, services more efficient, and technology more human. These skills create value across every department.
Design and tech skills can open up career opportunities.
For example, if you’re in a field such as:
Marketing, communication, HR, software development, customer service, business management, healthcare, teaching, and many more.
Why can design skills make you valuable in these jobs and industries?
That's because:
Design skills help your team increase sales, retain customers, and improve customer satisfaction. Better customer experiences lead directly to better business results.
Companies that invest in design outperform the S&P 500 Index by 228% (Design Management Institute, Design Value Index).
Design is more than aesthetics. It's how teams make products easier to use, services more efficient, and technology more human. These skills create value across every department.
Yes!.
You'll gain fluency in design processes and get job-ready, hands-on skills you can apply immediately.
This course makes it easy for you with templates and step-by-step guides, so you can easily present to managers and clients. All licensed for commercial use.
You’ll also learn to build an impressive portfolio.
Yes!
You’ll always have time for career growth because our course are self-paced and designed to fit into your busy life.
You can learn at your own pace. Anytime and anywhere, whether you're working full-time or juggling life and kids.
You can progress at a speed that feels just right for you.
Yes.
After you finish, you’ll receive an industry-recognized IxDF Certificate to prove you've completed an evidence-based curriculum taught by industry leaders.
Add IxDF Certificates to your LinkedIn profile, resumé and job application in a few easy steps.
You can download your certificates as .jpg files, so they are easy to share. Certificates are always valid.
Our grading is done by experts, not machines.
We make sure you receive feedback and maximum benefit from the entire process.
That’s also one of the reasons IxDF Course Certificates are credible and industry-recognized.
Yes.
You get unlimited access to all IxDF courses at no extra cost.
For example, if there are 40 courses open for enrollment, you can enroll in all 40 courses at the same time and move from one to another as you prefer. Use our IxDF Career Programs to help you choose the very best courses for you.
If you’re a student member, you can take a maximum of two courses at the same time. You can still take as many courses as you would like – free of extra charges – just as long as you finish them so that you don’t have more than two ongoing courses.
Yes.
You get unlimited access to all IxDF courses at no extra cost. Take as many courses as you want without paying extra. You can literally save thousands of dollars.
That's easy.
Add your IxDF Certificates to your LinkedIn profile, resumé and job application in a few easy steps:
Click “Add profile section” on your LinkedIn
Tap “Recommended”
Select “Add licenses or certifications”
Enter your IxDF Certificate details
Hit “Save”
You can download your IxDF Certificates as .jpg files, so they are easy to share. IxDF Certificates are always valid.
You can see the estimated total learning time just above.
But remember, it’s entirely up to you! You can learn at your own comfortable pace. Anytime and anywhere, whether you're working full-time or juggling life and kids.
Don't worry, we will re-run the course soon.
One reason we open and close courses is to achieve an optimal classroom size. That way, your networking opportunities and learning experience are optimal.
We display the "XX% booked" status on our courses to be transparent about the course availability.
Stay tuned for the next enrollment period. Be sure to sign up early! Meanwhile, you can sign up for another course you find interesting. Remember, you can take as many courses as you want without paying extra.
Our courses, master classes, and career programs cover everything from the fundamentals to advanced topics.
Whether you're completely new to design or an experienced professional, you'll find courses, master classes and career programs at your level.
We can help you in several ways.
Join meet-ups in your city: Join the regular meet-ups in your city in a nearby cafe or office building to have fun and learn with people just like you. You get full access to IxDF Local Groups where you can build your network, find new opportunities, or simply enjoy yourself in the company of people who are passionate about design. The meetings are completely optional and are spread across app. 500 cities worldwide.
You can also get instant help and career advice in the IxDF online members-only forums. Here, you can build your global network through our supportive community.
Yes.
Simply retake the course and keep moving forward!
Everyone's learning journey looks different and it’s about progress, not perfection.
To retake a course, just follow these steps:
Go to your profile and click on the course you'd like to retake.
Scroll down until you see the "Drop This Course" section.
Tap the button that says, “Drop My Course Now.”
Head back to our Courses page page and re-enroll yourself in the course.
You're all set to try again!
NB: Please note that when you drop a course, you’ll lose your progress and any answers you’ve already submitted in the course.
We’d love to hear from you and help you!
Reach out to us at [email protected] or use the online contact form.