Service Design: How to Design Integrated Service Experiences

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hrs
-55
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Intermediate

How This Course Will Transform Your Career

In This Course, You'll

  • Get excited when you learn how to turn everyday services into seamless experiences people love. Service Design helps you make life better for others—and more fulfilling for yourself. Whether you help people book a flight, order takeout, or use government services, every interaction matters. Service Design is valuable to everyone, in all jobs and industries, because every role involves creating, improving, or interacting with services in some way. And because Service Design is a timeless, human-centered skill, AI will never replace your ability to make services truly meaningful. Whether you're designing customer experiences, improving internal workflows, or streamlining processes, you'll create smoother, more efficient, and more people-friendly interactions. You'll learn the Service Design secrets used by brands like Amazon, Disney, and Southwest Airlines.

  • Make yourself invaluable as the go-to expert in a field where 1 in 3 leaders admit they're in the dark. With 82% of people happy to pay more for great service, this is your chance to stand out and bring in those profits left on the table. With Service Design skills, you'll improve the customer experience, optimize workflows, and save time and resources. Your efforts will pay off in increased revenue, customer loyalty, and recognition—a win for your users, your company, and your career. Why? Because people love smooth, thoughtful service—and so do businesses. You'll create more love, more impact, and the kind of salary that reflects your value. With step-by-step guidance and real-world case studies, you'll apply your skills right away.

  • Gain confidence and credibility as you build a research foundation with journey mapping, role-based personas, and service safaris. You'll work with lifecycle maps, ecosystem maps, and service blueprints as you prototype. You'll master the Business Model Canvas and learn how to connect service design decisions to business goals and strategy. With over 30 downloadable templates, you'll easily apply what you've learned to your own work. Showcase your ability to lead and collaborate on Service Design initiatives with an optional portfolio-ready project.

It's Easy to Fast-Track Your Career with the World's Best Experts

Master complex skills effortlessly with proven best practices and toolkits directly from the world's top design experts. Meet your experts for this course:

  • Frank Spillers: Service Designer and Founder and CEO of Experience Dynamics.

  • David Bill: Interaction Designer who led service design for five U.S. federal agencies at Booz Allen Hamilton before driving innovative design solutions as a Senior UX Designer at Amazon Web Services (AWS).

  • Kendra Shimmell: Vice President of Design at Remitly and former Senior Director of Research and Central Science at Twitch (Amazon).

Gain an Industry-Recognized UX Course Certificate

Use your industry-recognized Course Certificate on your resume, CV, LinkedIn profile or your website.

Course Certificate example

Our courses and Course Certificates are trusted by these industry leaders:

Our clients: IBM, HP, Adobe, GE, Accenture, Allianz, Phillips, Deezer, Capgemin, Mcafee, SAP, Telenor, Cigna, British Parliament, State of New York

Why Learn Service Design? 

Service Design falls under the umbrella term of User Experience (UX) design. UX design is your fast-track to a meaningful, secure, and rewarding career.

Worried You'll Lose Your Job to AI? UX Design Skills Make You AI-Proof

UX design builds on your core human strengths such as emotional intelligence, deep human understanding, critical thinking, intuition, and imagination. 

AI can't replicate your uniquely human ability to design for real emotions and needs such as joy, comfort, curiosity, safety, and a sense of belonging. These deeply human insights are your superpowers. With UX design skills, you'll turn them into products and experiences people truly love. You become irreplaceable, confident and in demand.

And yes, we'll also show you how to use AI to accelerate your results.

Feeling Stuck in the 9–5? Design Your Freedom

Tired of feeling undervalued, anxious, or trapped in your career? UX design skills open doors to freedom, flexibility, remote work, and a career you're excited about—without starting from scratch.

Stop wondering if you could be more. Start realizing your full potential today.

UX Design is Booming: Accelerate Your Career to Higher Salaries and Impact Across All Jobs and Industries

Salaries for people with design skills are soaring, often surpassing $200K in cities like San Francisco, and job growth is strong (13% globally). Why? Because companies thrive when their users are happy. Companies that invest in great design outperform the S&P 500 Index by a whopping 228%.

Design a Life You Love

Great design is all about helping people meet their needs and achieve their goals through intuitive, meaningful, and delightful experiences. Skills in design will empower you to create experiences and products that make people's lives easier and more fulfilling. And when people love what you create, your business thrives, and your salary potential grows. You get the ultimate double win:

  • You'll feel deeply fulfilled by designing experiences and products people love.

  • You'll be financially rewarded for your real-world impact.

Course Overview: What You'll Master

  • Each week, one lesson becomes available.
  • There's no time limit to finish a course. Lessons have no deadlines.
  • Estimated learning time: 21 hours 12 mins spread over 5 weeks.

Lesson 0: Welcome and Introduction

Available once you start the course. Estimated time to complete: 1 hour 1 min.

Lesson 1: What is Service Design?

Available once you start the course. Estimated time to complete: 4 hours 49 mins.

Lesson 2: How to Prepare Your Service Design Team

Available once you start the course. Estimated time to complete: 4 hours 8 mins.

Lesson 3: How to Build a Research Foundation for Your Service Design

Available anytime after Oct 02, 2025. Estimated time to complete: 3 hours 16 mins.

Lesson 4: How to Prototype for Service Design

Available anytime after Oct 09, 2025. Estimated time to complete: 4 hours 20 mins.

Lesson 5: How to Build Service Design Maturity

Available anytime after Oct 16, 2025. Estimated time to complete: 3 hours 32 mins.

Lesson 6: Course Certificate, Final Networking, and Course Wrap-up

Available anytime after Oct 16, 2025. Estimated time to complete: 6 mins.

How Others Have Benefited

Christine Were

Christine Were, Kenya

“The course gave real-world examples and on-the-job experience. It also explained how to use the templates. This was really amazing.”


Sandra Labastie

Sandra Labastie, France

“I liked the technical aspect of that course. Also, the honesty of the teacher about how complex it is. It's clearer to me the differences between UX design and service design. Great course!”


spencer newman

spencer newman, Australia

“The course reflects the instructor's real-world experience and holistic approach to frameworks and methodologies across the UX and service design spectrum. FS is an amazing teacher!”

How It Works

  1. Take online courses by industry experts

    Lessons are self-paced so you'll never be late for class or miss a deadline.

  2. Get a Course Certificate

    Your answers are graded by experts, not machines. Get an industry-recognized Course Certificate to prove your skills.

  3. Advance your career

    Use your new skills in your existing job or to get a new job in UX design. Get help from our community.

Start Advancing Your Career Now

Join us to take “Service Design: How to Design Integrated Service Experiences”. Take other courses at no additional cost. Make a concrete step forward in your career path today.

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Service Design: How to Design Integrated Service Experiences
Closes in
0
hrs
-55
mins
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secs
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Service Design: How to Design Integrated Service Experiences

1.6 - Understand the Service Design Process

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Service Design: How to Design Integrated Service Experiences

3.5 - How to Use Role-Based Personas

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Service Design: How to Design Integrated Service Experiences

4.7 - Test your Service Design with Service Staging

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Course FAQ

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