Web Design for Usability

Suited For: All Levels
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Transcript

In This Course, You'll

  • Get excited as you learn to design websites that work as well as they look. We constantly make emotional decisions, and we're wired to follow the path of least resistance. We choose what feels effortless and abandon what doesn't. Consider how easy it is to find and buy a product on Amazon, or to search and book accommodation on Airbnb. That ease is not accidental, and many websites never achieve it. Research by CEB found that 94% of customers who had a low-effort experience intended to keep buying from the company: evidence that when you design for ease, people keep coming back.

  • Build on your existing skills like curiosity about how people behave and recognition of what makes a website frustrating. You'll learn the classic ISO 9241 definition of usability (effectiveness, efficiency, and satisfaction), and use Don Norman's gulfs of execution and evaluation, along with four goal mapping questions, to understand why users struggle and how to avoid that in your own work. Whether you're new to digital design or in a senior position and want to expand your toolkit, this course gives you a practical set of skills that help close the gap between what users want to do and what your site lets them do.

  • Make yourself invaluable by leveraging usability to drive better business outcomes like higher conversion rates, stronger brand loyalty, and users who keep coming back. You'll design navigation, forms, content, and feedback that help users move effortlessly through your site, using techniques such as the inverted pyramid for long-form content, the timing-location-meaning rule for feedback, and the principle of treating user input as valuable rather than something to police. For visual design, you'll apply the Gestalt principles of perception, use color strategically, and meet the layout expectations users bring to web pages. And you'll build accessibility into all of it as you apply the WCAG four principles (perceivable, operable, understandable, robust) and understand the legal stakes, including ADA and Section 508, through real-life examples like Target's $10 million settlement. As AI gets better at producing attractive interfaces, what keeps you irreplaceable is knowing how people actually perceive, think, and interact, and applying that to design intuitive websites.

  • Gain confidence and credibility when you can validate your designs with real people and make evidence-based decisions. Through user interviews and direct observation, you'll understand user needs and behaviors, and create personas that help promote empathy across your team. You'll use card sorting to design navigation that matches how your users actually think, and create paper prototypes to test concepts at the earliest possible stage, when changes still cost minutes instead of weeks. Throughout development, you'll run usability tests using the proven five-to-seven-user pattern to surface recurring issues fast. With real-world examples, from the UK Post Office's buried stamp page to Lufthansa's punishing error messages, you'll combine theory with hands-on techniques to build websites people love.

Learn From Industry Leaders

Master complex skills with proven best practices and toolkits directly from industry leaders. Meet your expert for this course:

  • William Hudson: User Experience Strategist and Founder of Syntagm.

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Earn Industry-Recognized Certificates

Industry giants trust our courses to train their teams, and prestigious universities integrate our content into their curricula. Add your certificates to your LinkedIn profile, résumé, and job applications.

Our clients: IBM, Harvard University, University of Cambridge, NASA, Adobe, Stanford, Massachusetts Institute of Technology, LinkedIn
Course Certificate Example

Is This Course Right for You?

  • You want an evidence-based curriculum taught by industry leaders.
  • You want real-world design skills that translate directly into professional practice.
  • You want to earn industry-recognized credentials.
  • Your time is too valuable for scattered free content with no structure.
  • You want learning that leads to better roles and stronger earning potential over time.
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Loved by People Around the World

View full testimonial from Jack Dyer
Jack Dyer
Jack Dyer
UX Consultant

William Hudson is very knowledgeable, and approaches the course in a conversational, easy-going teaching manner. His calm approach is really...

IxDF Course Certificate awarded to Jack Dyer for completing the "Web Design for Usability" course

How It Works

  1. Build High-Impact AI and Design Skills

    Industry leaders from companies like Adobe, Google, and NASA teach you real-world skills grounded in industry practice and research.

  2. Combine AI and Timeless Design Skills

    Learn both AI and the human-centered design skills that AI can't replace.

  3. Earn Industry-Recognized Certificates

    Add IxDF Course Certificates to your LinkedIn profile and résumé to show you've completed an evidence-based curriculum taught by industry leaders.

  4. Turn Your Skills Into Career Opportunities

    Use your new skills to take on higher-value work, qualify for promotions or find a role that fits you better.

  5. Build a Network That Supports Your Career

    Connect with designers in 496 cities across 107 countries. Learn together, get mentored, and build relationships that open doors.

Course Overview

  • Each week, one lesson becomes available.
  • Study flexibly. Take as much time as you want.
  • 15.75 hours / 36 lesson items in 10 lessons.

What's Inside IxDF Membership?

  • High-impact design and AI skills

  • Learn from 209 industry leaders

  • 42 evidence-based courses

  • 161 one-hour Master Classes

  • Industry-recognized certificates

  • $2,189 worth of toolkits

  • 11,144 active design jobs

  • 10 structured career programs

  • Global community in 496 cities

  • $6,649 worth of premium tools

  • 276 ready-made templates

  • and much more

Start Today

Risk-free: 14-day money-back guarantee

Suited For: All Levels
G2 Logo 5 Stars Google Logo 5 Stars
Closes in
5
22
56
38
52 % booked

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Sebastian Steindl
Sebastian Steindl
Managing Director

The course offers a great introduction to basic principles of usability used in web design. It is clearly structured and presented in an easy-to-understand way.

Pippa Alldritt
Pippa Alldritt
Director

Clear, succinct, detailed and very likable instructor who makes the course easy and simple to pick up.

Nancy Samara
Nancy Samara

Experience in a highly changing field and the capacity to walk us through the evolution of the field.

Mirja Hopiavuori
Mirja Hopiavuori
Product Designer

He is very well-versed, experienced, and articulate. He gives loads of examples and is very pleasant to listen to.

Paula Forbes
Paula Forbes
Senior UX Researcher

I like the pace of the courses and the instructor - I've done a few by William Hudson now and always find him easy to follow.

Olufunke Ogunmefun
Olufunke Ogunmefun
Software Developer

Having to contribute to the discussion forums were definitely instrumental to solidifying my learnings, and the real-world examples within the lessons were beneficial.

Jack Dyer
Jack Dyer
UX Consultant

William Hudson is very knowledgeable, and approaches the course in a conversational, easy-going teaching manner. His calm approach is really helpful for learning! The course itself is also very well structured. Not too long, and not too short. I like that the open-ended questions have 10 points. This encourages the learner to write as much as possible (but without waffling). I try to be as concise as possible.