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Critical Mass

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What is Critical Mass?

Critical mass is the idea that you need a certain number of users for a product for that product to be successful. It is easier to sell more of a product once critical mass has been reached than it is to sell the product before reaching critical mass. Designers will want to ensure that their products reach critical mass as quickly as possible in order to ensure the long-term commercial viability of their products.

Literature on Critical Mass

Here's the entire UX literature on Critical Mass by the Interaction Design Foundation, collated in one place:

Learn more about Critical Mass

Take a deep dive into Critical Mass with our course Design Thinking: The Ultimate Guide .

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  • Mike Rohde: Experience and Interface Designer, author of the bestselling “The Sketchnote Handbook.”

All open-source articles on Critical Mass

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How to Achieve Critical Mass for a Product Launch
The concept of critical mass originates in physics; it refers to the volume of a nuclear product required to sustain a c
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  • 4 years ago
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Interaction Design Foundation - IxDF. (2016, May 25). What is Critical Mass?. Interaction Design Foundation - IxDF.