Negative Emotions

In This Course, You'll

• Get excited as you discover the secret to creating unforgettable products people love! Studies show that 95% of our purchasing decisions are emotional. Emotional design turns functionality into connection and products people want more of. Your favorite pen probably isn't the smoothest or fanciest, yet you chose it every time. Why? Because it's not just a pen. There's a connection, a feeling, and a story. That's what separates iconic products from mediocre ones. Emotional design uses timeless human-centered skills to create meaning, attachment, and trust, turning one-time users into lifelong advocates. These skills are paramount to turn AI from a tool into your new superpower, no matter how much the tech advances. You don't have to start from scratch. You'll build on your existing human skills like empathy, intuition, and storytelling.

• Make yourself invaluable with design skills that tap directly into emotional decision-making. People naturally recommend and repeatedly use products that make them feel good. With your new emotional design skills, you'll effortlessly inspire action, build loyalty, and increase engagement, conversions, and retention. Whether you're a designer, marketer, or leader, this course gives you a timeless skill set to amplify your impact in any role.

• Gain confidence and credibility as you master the hidden emotional triggers that make people fall in love with products. It's easier than you think, even if you're completely new to design. Use downloadable templates like the Hierarchy of User Experience (UX) Needs and the 5 Principles of Humanity-Centered Design to fast-track your learning. Directly apply Don Norman's three levels of emotional design—visceral, behavioral, and reflective—to create irresistible products. Leverage tools like Maslow's Hierarchy of Needs and the Triune Brain model to design experiences that win hearts and minds every time. 

It's Easy to Fast-Track Your Career with the World's Best Experts

Master complex skills effortlessly with proven best practices and toolkits directly from the world's top design experts. Meet your expert for this course:

• Alan Dix: Author of the bestselling book “Human-Computer Interaction” and Director of the Computational Foundry at Swansea University.