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Gamification is not the same as game design, because it adds game-like elements to non-gaming environments. However, there is some overlap between game design and gamification design, and one area in which this is the case is with player types. The better you understand your players, the better you
For any gamification project, you’ll need to do research on players in order to determine what they will require from the gamified system. The culmination of this research is the development of a player persona; this is similar to a user persona (which most UX researchers will be intimately familiar
Gamification design works on a player-centred design basis, which places the player (rather than the user, which is standard in UX design) at the heart of the design process. The idea is simple: if you can understand what your players want, you can deliver these wants through gamification.The Design
