The World’s Leading Online Design School

The People Behind

The Executive Board

The Executive Board oversees and guides the overall direction of the Foundation. The composition of the board reflects our mission to serve both industry and academia.

Don Norman
Don Norman
Director of The Design Lab
La Jolla California United States
Don Norman is Director of the Design Lab at the University of California, San Diego, cofounder of the Nielsen Norman Group, a member of the National Academy of Engineering, IDEO fellow, and former Vice President of Apple.
Daniel Rosenberg
Daniel Rosenberg
Founder
San Jose United States
Daniel Rosenberg is a global UX executive with a full range of skills in interaction design, usability metrics, game design and design management. He has dozens of publications in the field and is a frequently requested speaker at UX conferences.
Irene Au
Irene Au
Design Partner
San Francisco United States
Irene Au is the former head of UX and Design at Google. Currently, she is an operating partner at Khosla Ventures. She is dedicated to raising the strategic value of design and user research through better methods, processes, leadership and quality.
Jonas Löwgren
Jonas Löwgren
Professor of Interaction Design
Eksjö Sweden
Jonas Löwgren is an interaction designer, researcher and teacher. Currently a professor of interaction and information design at Linköping University, Sweden. Areas of expertise include interactive visualization and the design theory of digital materials.
Ken Friedman
Ken Friedman
Distinguished Professor of Design
Melbourne Australia
Ken Friedman is a Research Professor and until recently the Dean of the Faculty of Design at Swinburne University of Technology in Melbourne, Australia. He works at the intersection of three fields: design, management, and art.
Michael Arent
Michael Arent
Board Member
Palo Alto CA United States
Michael Arent is a Board Member of Counter Culture Labs (Oakland, CA) and involved in a humanitarian "bio-hacking" project, Open Insulin, to develop open-source insulin. He served as Design Director at GE Software Center of Excellence from 2013 to 2015.
Bill Buxton
Bill Buxton
Partner Researcher
Toronto Canada
William (Bill) Buxton is a Canadian computer scientist and designer. He is a partner researcher at Microsoft Research. He is known for being one of the pioneers in the human–computer interaction field.

Contributors

Our Contributors are responsible for creating engaging content. These highly regarded professors and industry experts reflect our focus on creating top quality literature on UX design.

Mike Rohde
Mike Rohde
Designer, Teacher and Illustrator
Mike Rohde is a designer, teacher and illustrator with a passion for visualizing ideas and teaching people how to think visually and be more creative. He designs software, experiences, and services, using a human-centered approach and a collaborative attitude. Mike is the author of two bestselling books on sketchnoting: The Sketchnote Handbook and The Sketchnote Workbook. He also helps authors communicate ideas visually in books like REWORK and REMOTE, The $100 Startup and The Little Book of Talent. Mike leads online and in-person workshops where students learn sketchnoting techniques and build their own creative confidence. He also created The Sketchnote Army, a showcase of sketchnoters and their work from around the world. Mike interviews interesting visual thinkers to understand what makes them tick on the Sketchnote Army Podcast. You can follow Mike’s work on his website and on Instagram, Twitter, LinkedIn and YouTube.
Torrey Podmajersky
Torrey Podmajersky
Author, Speaker and UX Writer at Google
Torrey Podmajersky helps teams solve business and customer problems using UX content. She has written inclusive and accessible consumer and professional experiences for Xbox, Microsoft account, Windows apps, privacy, Microsoft education, OfferUp, and now works at Google. Her book Strategic Writing for UX was published by O’Reilly Media in 2019. Torrey’s high-intensity speaking style was refined in the crucible of teaching high-school chemistry, but even her most engaging lectures no longer require eye protection. Torrey has a Bachelor’s degree in Physics from University of Washington and a Masters in Curriculum & Instruction from Seattle University. She teaches and speaks internationally about UX writing.
Reginé Gilbert
Reginé Gilbert
UX Designer, Professor and Author
Reginé Gilbert is a user experience designer, educator, and author with over ten years of working in the technology arena. She believes in making the world a more inclusive and accessible place. She has a Bachelor's degree in Communication, where she focused on Intercultural and Organizational Communication. She also has a Master's degree in Marketing. Reginé is a Certified Project Management Professional through the Project Management Institute, a Certified Scrum Master, and a Certified Accessibility Professional. Her work includes integrating inclusive design practices across every aspect of training and mentoring in corporations. She is an advocate for the creation of inclusive and accessible experiences. Over the past couple of years, Regine has been a collaborator for Adobe's Inclusive Design education program. Reginé is a Visiting Industry Assistant Professor at New York University and a Design Consultant for large and small brands. She is a Keynote speaker and bestselling author of Inclusive Design for a Digital World, Designing with Accessibility in Mind, published by Apress. Some of the companies Reginé has had the pleasure of working for include Disney, JP Morgan, Four Seasons Hotel and Resorts, Ralph Lauren, Columbia University, and Vitamin Shoppe.
Ellen Lupton
Ellen Lupton
Writer, Designer, Curator and Educator
Ellen Lupton has authored numerous books on design processes and has delivered lectures and workshops around the world. Her books include Thinking with Type, Graphic Design Thinking, Graphic Design: The New Basics, The Senses: Design Beyond Vision, and Extra Bold. Ellen is faculty at Maryland Institute College of Art (MICA) and Senior Curator of Contemporary Design at Cooper Hewitt, Smithsonian Design Museum. She received the AIGA Gold Medal for Lifetime Achievement and is a Fellow of the American Academy of Arts & Sciences. You can follow Ellen's work and projects on her website, ellenlupton.com
Boon Sheridan
Boon Sheridan
Author and Design Researcher
Boon is a user experience designer, researcher, writer, and distiller-in-training. He helps teams identify real-world problems and infuse that knowledge into making products people can use without rage-closing their browsers or silently screaming at their phones. He's worked for bootstrapped startups and the sort of large companies that buy those startups on a whim. He's writing Getting Started in UX for Rosenfeld Media due to come out in 2021. He lives in a New England church built in the late 1800s and has the dust allergies to prove it. He's a lover of new cocktails, old records and would love to hear about your new favorite thing. You can find him at boonsheridan.com.
Teresa Torres
Teresa Torres
Author and Product Discovery Coach
Teresa Torres teaches a structured and sustainable approach to continuous discovery that helps product teams infuse their daily product decisions with customer input. She’s coached hundreds of teams at companies of all sizes, from early-stage start-ups to global enterprises and has taught over 6500 product people core discovery skills through the Product Talk Academy. Teresa is also the author of the upcoming book, Continuous Discovery Habits and blogs at ProductTalk.org, where she also teaches courses. You can also follow Teresa's work on Twitter, LinkedIn and YouTube.
Joann Eckstut
Joann Eckstut
Color Consultant and Founder - The Roomworks
Joann Eckstut is a leading color consultant and interior designer who works with a wide range of professionals including architects, developers and manufacturers of name-brand products. She is the founder of The Roomworks, a prominent New York City interior design firm. Joann is one of twelve designers chosen by the Color Association of the United States to create the yearly interior / environmental forecast that is used by major industries to keep up with color trends. Arielle Eckstut and Joann Eckstut are the authors of the authoritative Secret Language of Color: Science, Nature, History, Culture, Beauty of Red, Orange, Yellow, Green, Blue, & Violet, which Publishers Weekly called “terrifically entertaining and informative.” They are also the co-authors of What Is Color? 50 Questions and Answers on the Science of Color, which Steven Heller called, “enjoyably edifying.”
Arielle Eckstut
Arielle Eckstut
Author and Co-Founder of The Book Doctors and LittleMissMatched
Arielle Eckstut is the co-founder of The Book Doctors and the author of ten books. She speaks and writes about the science, history and culture of color and is regularly interviewed on the subject. She has appeared on or in, among others, NPR's All Things Considered, Time, and Business Insider.
Erik Stolterman
Erik Stolterman
Author and Professor in Informatics at Indiana University, Bloomington
Erik Stolterman is Professor in Informatics at the School of Informatics, Computing, and Engineering at Indiana University, Bloomington. He is also Professor at the Institute of Design at Umeå University, Sweden. Erik has been studying systems thinking and design practice since the 80s. His main work is within the areas of HCI, interaction design, design practice, philosophy and theory of design. Erik has published a large number of articles and five books, including Thoughtful Interaction Design (MIT Press) and The Design Way—intentional change in an unpredictable world (MIT Press) and the most recently published Things That Keep Us Busy--The Elements of Interaction (MIT Press, 2017). Erik also collaborates with organization on how to create and maintain a designerly culture.
Cory Lebson
Cory Lebson
Principal and Owner - Lebsontech LLC
Cory Lebson is a user experience consultant with over 20 years of experience. He is the Principal and Owner of Lebsontech LLC, an organization that is focused on user research and evaluation, user experience strategy and UX training. Cory is the author of The UX Careers Handbook and is a LinkedIn Learning instructor. Cory also speaks frequently, has been featured on the radio and has also published a number of articles in a variety of professional publications. Cory has an MBA in marketing and technology management, as well as an MA in sociology and a BS in psychology. Cory is a past president of the User Experience Professionals Association (UXPA) International and is also a past president of the DC Chapter of the UXPA. You can connect with Cory and follow his work on LinkedIn, Twitter and website. You can find The UX Careers Handbook on its website and find Cory's courses on LinkedIn.
Donna Spencer
Donna Spencer
Author, Speaker and Design Consultant
Donna Spencer is an independent design consultant. With 20+ years of experience, she has expertise across the entire design spectrum – from strategy to delivery and everything in between – and she loves all of it. Donna has designed solutions for a wide range of problems across all kinds of industries, with a particular emphasis on information architecture and complex employee experience problems. Recognised internationally as a leading UX practitioner, Donna is a regular conference speaker and has written five UX-related books, including books on card sorting and information architecture. Donna also created UX Australia and ran it for 9 years. You can connect with Donna and read more about her work on her website and Twitter.
John Zeratsky
John Zeratsky
Designer, Author, Investor and Co-Creator of the Design Sprint
John Zeratsky is a veteran technology designer, keynote speaker, and the bestselling author of Sprint and Make Time. John helps leaders, entrepreneurs, and professional teams make better use of their time at work and become happier, more engaged humans. As a speaker and facilitator, he has worked with more than 200 of the world’s most important and innovative organizations, including Google, Harvard University, Slack, IDEO, and Netflix. John has reached millions with his writing about resetting the defaults of busyness and distraction. He’s written two bestselling books and published articles in The Wall Street Journal, TIME, Harvard Business Review, Wired, Fast Company, and many other outlets. For nearly 15 years, John was a designer for technology companies. At Google Ventures, he helped develop the Design Sprint and worked with startups like Uber, 23andMe, Flatiron Health, Blue Bottle Coffee, and Nest. Previously, John was a designer​ at YouTube, Google, and FeedBurner, which Google acquired in 2007. John studied journalism at the University of Wisconsin and graduated from the UW School of Human Ecology, where he’s now an advisor to the Dean and faculty. Originally from small-town Wisconsin, John has lived in Chicago and San Francisco with his wife Michelle. They spent 18 months traveling in Central America aboard their sailboat Pineapple before moving to Milwaukee in 2019.
Guthrie Weinschenk
Guthrie Weinschenk
COO, The Team W, Inc.
Guthrie Weinschenk is a Behavioral Economist and the COO of The Team W, Inc. He has a degree in Economics, a law degree, and is a licensed attorney. He consults, teaches, and specializes in business strategy, behavioral economics, and ethics. He is the host of the podcast Human Tech and author of I Love You, Now Read This Book. (It's About Human Decision Making and Behavioral Economics). You can follow Guthrie's work on The Team W website or on Instagram @guthrieweinschenk
Susan Weinschenk
Susan Weinschenk
Chief Behavioral Scientist and CEO, The Team W, Inc.
Susan Weinschenk, popularly known as "The Brain Lady", has a Ph.D. in Psychology, and is the Chief Behavioral Scientist and CEO at The Team W, Inc, as well as an Adjunct Professor at the University of Wisconsin, Stevens Point. Susan consults with Fortune 1000 companies, start-ups, governments and non-profits, and is the author of several books, including 100 Things Every Designer Needs To Know About People, 100 MORE Things Every Designer Needs To Know About People and How To Get People To Do Stuff. You can follow Susan's work on The Team W website and on Twitter @thebrainlady
Laura Klein
Laura Klein
Principal - Users Know and Senior Design Educator - IxDF
Laura fell in love with technology when she saw her first user research session over 20 years ago. Since then, she’s worked as an engineer, user experience designer, and product manager in Silicon Valley for companies of all sizes. Laura has written two books for product managers, designers, and entrepreneurs, Build Better Products (Rosenfeld Media ’16) and UX for Lean Startups (O’Reilly Media ’13). She is a frequent speaker at tech conferences, including SXSW, Lean Startup Conference, and Mind the Product. Laura also hosts a podcast with Kate Rutter, called What Is Wrong With UX. Laura is currently Principal at Users Know, a UX design consultancy, and a Senior Design Educator at Interaction Design Foundation.
Steven Hoober
Steven Hoober
President - Design, 4ourth Mobile
Steven Hoober wrote the book on mobile design patterns, and is best known for his ongoing research into how people really use touchscreen phones and tablets. He is a reformed unicorn who was earlier a database analyst and a front-end developer, but has focused on designing for mobile and multi-channel products since 1999. Steven designed the first Google mobile search, the first mobile app store (for Sprint), mobile browsers—including parts of the Samsung browser currently in use. Steven also worked on websites like Weather.com and Lowe's home improvement, as well as apps for companies like Hallmark, US Bank and Cummins diesel. Steven maintains a repository of mobile design and development information including all the content from the O'Reilly book Designing Mobile Interfaces on his 4ourth Mobile website, regularly writes for UX Matters magazine, and UX Magazine, among other writing and speaking.
Indi Young
Indi Young
Researcher, Author, Speaker and Coach
Indi Young is a freelance researcher who coaches, writes, and teaches about inclusive software strategy. Her work is rooted in the problem space, which she separates completely from any ideation, prototypes, testing, or development. Indi pioneered mental model diagrams and thinking styles to help teams truly pay attention to people, without letting cognitive bias and assumptions creep in. In 2008, her book Mental Models was published, which introduced the problem space research method. Her second book, Practical Empathy, was released in 2015, and she narrated it for Audible in 2016. She also runs a series of advanced online training about the importance of pushing the boundaries of your perspective. Indi began her career as a software engineer and then moved into interaction design. She worked with early tablets, and was one of the founders of Adaptive Path, the pioneering UX agency responsible for knowledge sharing via many channels. You can follow Indi on Twitter @indiyoung and access many resources on Medium and her website
Whitney Quesenbery
Whitney Quesenbery
Co-Director, Center for Civic Design
Whitney Quesenbery combines a fascination with people and an obsession to communicate clearly with her goal of applying user research insights to design products where people matter. She has written three books on the subject - A Web for Everyone, Storytelling for User Experience, and Global UX: Design and research in a connected world. Through her work, Whitney helps UX practitioners keep users in mind throughout the creative process. Whitney is also passionate about civic design. As the co-director of the Center for Civic Design, Whitney works to improve the voter experience and make it easier for more people to participate in elections. Before she was seduced by a little beige computer into software, usability, and interface design, Whitney was a theatrical lighting designer on and off Broadway, learning about storytelling from some of the masters in the industry. Follow Whitney's practical UX advice on Twitter @whitneyq.
Wes Bush
Wes Bush
Founder and CEO, Product-Led Institute and Author, Product-Led Growth
Wes Bush is the founder and CEO of Product-Led Institute. He is the bestselling author of Product-Led Growth: How To Build a Product That Sells Itself and is one of the most sought-after product experts in the world. After working for some of the world’s fastest growing companies in the world, today he runs a successful consulting business where he trains teams around the globe how to turn their product into a growth engine. As founder and president of the Product-Led Institute, Wes spends his days teaching SaaS businesses how to flip the traditional sales playbook on its head and build products that sell themselves. Wes holds a Bachelor’s Degree in Global Business and Digital Arts from the University of Waterloo. A respected business consultant, Wes has challenged an entire industry to find a better way to approach SaaS growth.
Talia Wolf
Talia Wolf
Founder, GetUplift
Talia Wolf is a conversion optimization specialist who generates more revenue, leads and sales for her clients using emotional targeting and persuasion. As Founder of GetUplift, Talia and her team provide conversion optimization services for high-growth companies with customer-centric methods and data-driven analysis. Talia has been invited to teach conversion optimization on hundreds of stages such as Google, MozCon, Call To Action Conference, SearchLove, and many more. Recently, Talia was listed as one of the most influential experts in conversion optimization. You can follow Talia's work on her website and connect with her on Twitter.
Morgane Peng
Morgane Peng
Design Director at Societe Generale
Morgane Peng started her career in consulting and finance, where she explained structured investment solutions to diverse clients ranging from agricultural cooperatives in Paris to regional banks in in Hong Kong. She saw a design opportunity in the badly-designed, esoteric software used in financial systems and on the trading floor. In her quest to make enterprise financial management tools more user-friendly, she found a path to becoming a UX designer. Today, Morgane is responsible for the design vision and strategy of Societe Generale Corporate & Investment Banking. Working out of the 150-year old banking group's offices in London and Paris, she delivers united and meaningful experiences with her team across Societe Generale products—ranging across start-ups, corporates and financial institutions. Previously, Morgane ventured into various fields such as consulting, financial markets and tech. In her spare time, she’s a gamer at heart and works on an indie video game which was successfully crowdfunded on Kickstarter. You can connect with Morgane on her website and LinkedIn, or follow her on Twitter.
Joshua Seiden
Joshua Seiden
Co-Author of Lean UX and Founder of Seiden Consulting
Josh Seiden is a designer, product leader, author and entrepreneur who help clients launch new products and services. Josh has been creating great technology products for more than 25 years. As the Founder of Seiden Consulting, he works with clients as a coach and product leader. Working with both startups and large enterprises, he helps clients define strategy, discover and launch digital products and services, as well as improve the working processes of their teams. Josh is also the Co-founder of Sense & Respond Press, which publishes short, actionable books on Innovation, Digital Transformation and Product management. Earlier, he was a Founder and Principal at Neo, the influential digital product innovation studio. Josh has also spent time on Wall Street, where he was Head of Product Design at Liquidnet, the institutional brokerage network. He got his start in Silicon Valley, where, among other things, he led pioneering interaction design teams at Cooper. He is also a Founder and past President of the Interaction Design Association. Josh is a popular and highly sought-after speaker who appears at conferences around the world. He teaches workshops in Agile and Lean methods for product teams, and you can often find him working with teams and leaders as a coach and mentor. Josh is an award winning author whose recent work has been recognized by Thinkers50 for outstanding work in the field of Innovation. He is the co-author of "Sense and Respond, How Successful Organizations Listen to Customers and Create New Products Continuously" from Harvard Business Press. He is also co-author of "Lean UX: Applying Lean Principles to Improve User Experience," available at http://www.leanuxbook.com. His most recent book is "Outcomes Over Output" from S&R Press.
Todd Zaki Warfel
Todd Zaki Warfel
Author, Speaker and Leadership Coach
Todd Zaki Warfel is an author, keynote speaker, and executive leadership coach. Todd has held executive leadership roles at Twitter, Cisco, and Workday, where he learned a lot about building teams, developing purpose-driven leaders, and navigating the seas of change in the tech world. Todd is a leader in the fields of design and usability, and today, he works as an executive coach to help leaders and organizations to grow, innovate, and change to thrive. From his popular talks at universities and design conferences, Todd enjoys a reputation as a great storyteller—and in this Master Class, you can benefit from his skills and experience first-hand. In 2019, Todd published the Design Career Index annual report, the largest independent global study on the impact of executive leadership and career progression ladders on organizational health and maturity. Todd is also known for publishing Prototyping: a practitioner’s guide, which has become part of the core design curriculum for a number of university programs. To get in touch with Todd, you can visit his website.
Greg Nudelman
Greg Nudelman
Principal and Director of UX, DesignCaffeine
Greg Nudelman is a UX Designer and Product Strategist for Artificial Intelligence applications. For over 20 years, he has helped his clients—including Intuit, Cisco, Oracle, eBay, USAA, Wells Fargo, Safeway, Associated Press, and Groupon—to create a loyal customer following and generate value amounting to hundreds of millions of dollars. An internationally acclaimed design workshop leader and accredited graduate course instructor, Greg has delivered 86 keynotes and workshops in 14 countries. He is also a widely-known author who has published 5 UX Design books. His latest book, "UI for AI" is slated for release in 2019. Learn more about Greg and his work at http://designcaffeine.com/
Kevin Bethune
Kevin Bethune
Founder, dreams • design + life
Kevin Bethune is the Founder of dreams • design + life, a consultancy that offers design & innovation services using a human-centered approach. Kevin’s 20 year career spans engineering, business and design in equal proportion, positioning him at the cutting edge of design and innovation. Kevin began his career as a mechanical engineer in the nuclear power industry, where he gained deep product experience from projects with over $60 million in commercial impact. After his MBA, he joined Nike, where he drove advanced digital product creation capabilities in Nike’s Global Footwear product engine. Kevin developed a creative foundation through Nike and further studies, after which he helmed design & innovation ventures at two Tier 1 management consulting firms —Booz & Co. and The Boston Consulting Group (BCG). Kevin is widely known from his famous talks at TED, AIGA, Yale University and more. He also writes frequently for publications like Bloomberg, Design.Blog and DesignObserver.
Zoltan Kollin
Zoltan Kollin
Design Principal at IBM
Zoltan Kollin is a UX professional who has worked as a UX designer, speaker and trainer for over a decade. Currently, Zoltan leads an amazing team that designs video products at IBM. As a UX trainer, Zoltan teaches extensively about the field, with a special focus on A/B testing, usability, mobile design and remote user research. Zoltan is also well-known for his talks at various top UX conferences including UX Alive, UX Copenhagen and UX Scotland. He is also the co-organizer of Amuse UX Conference and was co-author of the popular blog UX Myths. When he’s not busy creating great products at IBM or bringing the UX community together at events, Zoltan writes about UX extensively on Medium.

Continent Managers

The Continent Managers are responsible for managing the Local Groups on each continent with the help of Country Managers and Local Leaders.

Asia

Europe

Oceania

South America

Country Managers

The Country Managers are responsible for managing the Local Groups in their respective countries. Each operates with the help of the Local Leaders in that country.

Argentina

Austria

Hannes Robier
Hannes Robier
CEO
Graz Austria
Hannes Robier is the founder of the usability and user experience-consulting agency youspi GmbH, as well as the organizer of the World Usability Congress. He has worked for +10 years in the field of UX, Customer Experience, Usability and Service Design.

Bangladesh

Belgium

Brazil

Chile

Colombia

Dominican Republic

France

Germany

Greece

India

Nadeem Khan
Nadeem Khan
Principal Designer
Mumbai Maharashtra India
I'm a User Experience Consultant with 15+ years of industry experience and a country manager for IxDF India. My expertise spans various roles – I started my career as a graphic designer, eLearning, web designer, and currently working as a UX Consultant.

Indonesia

Iran

Ireland

Isle of Man

Italy

Hoang Huynh
Hoang Huynh
Head of Experience and Service Design
Milan Italy Italy
Hoang Huynh designs strategies and workflows for big companies in order to create the conditions for outstanding experiences to happen. He helps companies to create services and products, with both traditional and digital touchpoints.

Japan

Jordan

Kazakhstan

Mexico

Mozambique

Nepal

New Zealand

Peru

Sandra Maria Vilchez Cajo
Sandra Maria Vilchez Cajo
UX Consultant and Professor
Lima Peru
Sandra is a Strategic Design, Service Design, Design Thinking and innovation-oriented Professional as well as a Local Leader of IxDF. She's currently part of the IxDF Design League as a coach to help more Spanish speakers (only)

Portugal

Romania

South Africa

Dereck du Toit
Dereck du Toit
UX Researcher & Strategist
Garden Route South Africa
I am on a constant quest to contribute to make the planet a better place by developing, expanding and extending UX principles and involving all Industries is my passion. The IxDF provides a great global platform to achieve this.

Spain

Juan José Elizondo
Juan José Elizondo
Experience Design and Research
Madrid Spain
Enthusiast of usability, accessibility and user experience, as an experience designer and Spain Country Manager of the Interaction Design Foundation I research and develop new models for customer experience and service design.

Sweden

Taiwan

Turkey

Ukraine

United Kingdom

United States

Venezuela

Vietnam