Mobile UX Strategy: How to Build Successful Products

Suited For: All to Intermediate
G2 Logo 5 Stars Google Logo 5 Stars
Closes in
22
56
34
94 % booked

In This Course, You'll

  • Get excited to build mobile-first UX strategies that result in products people trust and love. Companies in nearly every industry now build for mobile first: for SEO, performance, and the design choices that limited screen space forces. You'll learn how to think beyond screens and features and make strategic decisions that support what users need in their context. With real-world examples like Shazam's task-focused interface, you'll learn how to choose the best approach for your product: mobile-first, task-first, or content-first. You'll also apply Google's Mobile App UX Principles to get usability right, from tap target sizes to readable typography, and avoid common pitfalls like forcing the same UI onto iOS and Android. Whether you're a designer who wants to build better apps or a senior professional ready to lead product strategy, this course helps you connect mobile-first thinking to real product outcomes.

  • Make yourself invaluable to product teams, from healthcare to e-commerce and finance, when you build UX strategies backed by research. McKinsey's “Business Value of Design” study found that companies that continuously listened to and learned from their users during development outperformed competitors by 32% in revenue growth over five years. With Steve Blank's “get out of the building” mindset, you'll meet your users where they actually are and use those insights to guide product strategy. You'll plan and run user interviews that lead to honest feedback and learn to combine qualitative methods like diary studies and ethnographic field studies with quantitative methods like surveys and behavioral analysis. As more and more apps integrate AI features, these timeless, human-centered design skills will help you decide how those features fit into real mobile contexts, on small screens, and in moments of distraction.

  • Gain confidence and credibility as you develop a mobile UX strategy that works with your users' mental models. According to Statista, 25% of apps are used only once after download, often because products are built without considering how users actually think. In this course, you'll apply Jeff Johnson's framework to identify tasks, objects, actions, and attributes so your designs work the way people expect. You'll also see what happens when they don't, like the bike-rental app that confused users with a metaphor they didn't anticipate. You'll master the best practices for clean layout, intuitive navigation, color use, personalization, and gamification to turn first-time users into returning ones. And because no two users are the same, you'll recruit and test with people who reflect a diverse range of abilities and run accessibility tests that meet WCAG contrast standards and align with the CVAA in the United States and the European Accessibility Act. With ready-to-use templates like the Accessible Design Cheatsheet and 10-Step Guide to Personas, you'll apply your skills from day one.

  • Craft a personal portfolio piece through an optional project centered on a mobile app. This project covers user interviews, competitor analysis, wireframes, and more. From there, you'll iterate on your design and finish with a complete case study that will demonstrate your ability to develop a research-based mobile UX strategy to stakeholders and clients, and position you for your next career move.

Learn From Industry Leaders

Master complex skills with proven best practices and toolkits directly from industry leaders. Meet your experts for this course:

  • Frank Spillers: Service Designer and Founder and CEO of Experience Dynamics.

  • Alan Dix: Author of the bestselling book “Human-Computer Interaction” and Director of the Computational Foundry at Swansea University.

  • Torrey Podmajersky: Author of “Strategic Writing for UX” and President of Catbird Content, who has designed and executed content strategies for iconic brands like Google, OfferUp, and Microsoft.

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Earn Industry-Recognized Certificates

Industry giants trust our courses to train their teams, and prestigious universities integrate our content into their curricula. Add your certificates to your LinkedIn profile, résumé, and job applications.

Our clients: IBM, Harvard University, University of Cambridge, NASA, Adobe, Stanford, Massachusetts Institute of Technology, LinkedIn
Course Certificate Example

Is This Course Right for You?

  • You want an evidence-based curriculum taught by industry leaders.
  • You want real-world design skills that translate directly into professional practice.
  • You want to earn industry-recognized credentials.
  • Your time is too valuable for scattered free content with no structure.
  • You want learning that leads to better roles and stronger earning potential over time.
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Loved by People Around the World

How It Works

  1. Build High-Impact AI and Design Skills

    Industry leaders from companies like Adobe, Google, and NASA teach you real-world skills grounded in industry practice and research.

  2. Combine AI and Timeless Design Skills

    Learn both AI and the human-centered design skills that AI can't replace.

  3. Earn Industry-Recognized Certificates

    Add IxDF Course Certificates to your LinkedIn profile and résumé to show you've completed an evidence-based curriculum taught by industry leaders.

  4. Turn Your Skills Into Career Opportunities

    Use your new skills to take on higher-value work, qualify for promotions or find a role that fits you better.

  5. Build a Network That Supports Your Career

    Connect with designers in 497 cities across 107 countries. Learn together, get mentored, and build relationships that open doors.

Course Overview

  • Each week, one lesson becomes available.
  • Study flexibly. Take as much time as you want.
  • 8.25 hours / 39 lesson items in 5 lessons.

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What's Inside IxDF Membership?

  • High-impact design and AI skills

  • Learn from 210 industry leaders

  • 42 evidence-based courses

  • 161 one-hour Master Classes

  • Industry-recognized certificates

  • $2,189 worth of toolkits

  • 10,379 active design jobs

  • 10 structured career programs

  • Global community in 497 cities

  • $6,649 worth of premium tools

  • 276 ready-made templates

  • and much more

Start Today

Risk-free: 14-day money-back guarantee

Suited For: All to Intermediate
G2 Logo 5 Stars Google Logo 5 Stars
Closes in
22
56
34
94 % booked

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Kate Filippova
Kate Filippova
Senior UX/UI Designer

I was impressed by how detailed this course has been and how many exercises and tasks were there.

Robb Keele
Robb Keele

Personable and knowledgeable. Easy to follow and provided great, relatable examples throughout.

Apurva Deshpande
Apurva Deshpande
UX UI Designer

Examples shared by the Instructors were exceptionally awesome.

Cheryl Bogovich
Cheryl Bogovich
UX Strategist

The sample projects were very strong. Although I personally didn't have time to complete, I copied the assignment to work on later.

Tina Hoveyda
Tina Hoveyda

It's concise, right to the point, and has a good mix of video and text, good visuals, and diverse topics.

Sonia Kaukonen
Sonia Kaukonen
Senior Site Manager SEO/UX (DACH)

Frank is very practical in his approach.