Diagram contrasts ant-like and flea-like processes, with an ant following a winding dashed path and a flea on a sweeping path

Understand the Various Types of Creativity

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When you want to be more creative, you’ll want to learn the techniques for creative thinking and understand the various forms of creativity and creative processes. This video will give you an overview of some of the different forms of creativity. For example, you’ll learn that there are two types of creative processes: the ant and the flea process. The ant process is slow and evolutionary, while the flea process takes giant revolutionary leaps. Crucially, you’ll learn about the golden formula for creativity : truly creative solutions to problems need a combination of the ant and the flea useful, structured insight as well as novel ideas.

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