Image with a field with green grass, and a field with brown grass.

When and Why to Use Analytics

by William Hudson • 19 min read

408 Shares

“Green field” sites are new developments while “brown field” are based on existing solutions.

In this video we look at getting started with analytics and how best to apply them:

Transcript

Resources & Where to Learn More

Google Analytics Academy (free online courses)

Image

© Frank Fischbach and Shutterstock, Royalty-free

Learn More in This Course:

AI for Designers

10 days
18 % booked
View Course

What You Should Read Next

  • Read full article
    Use Circular Design To Reverse Harm - Article hero image
    Interaction Design Foundation logo

    Use Circular Design To Reverse Harm

    Nature is circular. Nothing ever goes to waste. The banana peel we discard degrades into nutritious compost for plants. Even the remains of deceased animals and humans disintegrate into the soil. Human engineering and design, on the other hand, are linear processes. And that has put us on a one-way

    Social shares
    425
    Published
    Read Article
  • Read full article
    Recycling is Not Enough. Let's Design for Reuse - Article hero image
    Interaction Design Foundation logo

    Recycling is Not Enough. Let's Design for Reuse

    “We live in the age of technology and luxury, but we also live in the age of waste,” Don Norman explains. In this video, the grandfather of User Experience Design, Don Norman unpacks the world of waste we have collectively generated. He examines aspects of our daily lives that we take for granted an

    Social shares
    458
    Published
    Read Article
  • Read full article
    Tree Testing: A Complete Guide - Article hero image
    Interaction Design Foundation logo

    Tree Testing: A Complete Guide

    Tree Testing reveals where users lose their way in your navigation. It’s a focused approach to evaluate a site's navigational structure. But it’s more useful in certain scenarios—so, you need to understand where you’ll benefit from tree testing the most. Learn about the pros and cons of testing tool

    Social shares
    687
    Published
    Read Article
  • Read full article
    How to Design Ethically: Expert Advice from Guthrie Weinschenk - Article hero image
    Interaction Design Foundation logo

    How to Design Ethically: Expert Advice from Guthrie Weinschenk

    As UX designers, we wield immense power to influence our users’ lives. We have the dual responsibility of catering to the interests of our users, as well as that of our sponsors (employers, clients and other business stakeholders). This can sometimes put designers in uncomfortable situations and rai

    Social shares
    546
    Published
    Read Article
  • Read full article
    Anything Artificial We Can Design Better - Article hero image
    Interaction Design Foundation logo

    Anything Artificial We Can Design Better

    If you look out the window, you’ll realize many things you see are artificial—buildings, cars, parks, electricity posts, water pipes, etc.—and most of those things were designed by humans. Founding father of UX, Don Norman introduces you to artificiality and how designers shape the world.[[video:142

    Social shares
    411
    Published
    Read Article
  • Read full article
    Stop the Generic Portfolio Trap! Design a Stand-Out Portfolio for Your UX/UI Niche - Article hero image
    Interaction Design Foundation logo

    Stop the Generic Portfolio Trap! Design a Stand-Out Portfolio for Your UX/UI Niche

    Your UX/UI portfolio is your ticket to your dream job, brief or client. It’s your opportunity to show off your expertise, creativity, and the tangible impact of your work. No matter your niche, your portfolio should be as innovative and polished as the projects it represents.Think of your portfolio

    Social shares
    291
    Published
    Read Article
  • Read full article
    Enter the World of Social VR - Article hero image
    Interaction Design Foundation logo

    Enter the World of Social VR

    Our metaverse is big—as in massive and expanding, to be more exact—and there’s plenty of room to trailblaze inside of all of that digital space, so if virtual reality (VR) can teleport, catapult, and integrate human users into brand-new worlds of excitement, discovery, and learning (which it can, by

    Social shares
    561
    Published
    Read Article
  • Read full article
    8 Talks by Women to Inspire UX Designers - Article hero image
    Interaction Design Foundation logo

    8 Talks by Women to Inspire UX Designers

    User Experience design, like so many other disciplines, has a lower representation of women as compared to men. Things are changing now, though. Slowly, but surely. From strategy to tactics and from ideas to actionable tips, here is a curated playlist of talks by, and stories of just some of the mos

    Social shares
    658
    Published
    Read Article
  • Read full article
    UX Storyboards: Ultimate Guide - Article hero image
    Interaction Design Foundation logo

    UX Storyboards: Ultimate Guide

    In user experience design, we use techniques like workshops and interviews to understand users. We turn our research into user stories and process flows. We use personas and wireframes to share our ideas with our teams.But it’s important to remember the real people we design for. We need to know wha

    Social shares
    782
    Published
    Read Article
  • Read full article
    Top 6 Tips to Make Your UX Portfolio Stand Out - Article hero image
    Interaction Design Foundation logo

    Top 6 Tips to Make Your UX Portfolio Stand Out

    Whether you’re a UX designer looking for your first UX job or a seasoned designer looking to further your career, your UX portfolio is arguably one of the most important projects you’ll work on. Your portfolio is the first touchpoint you have with the recruiters; it’s your chance to make an impactfu

    Social shares
    708
    Published
    Read Article

Top Articles

Top Topic Definitions

Feel Stuck?
Want Better Job Options?

AI is replacing jobs everywhere, yet design jobs are booming with a projected 45% job growth. With design skills, you can create products and services people love. More love means more impact and greater salary potential.

At IxDF, we help you from your first course to your next job, all in one place.

See How Design Skills Turn Into Job Options
Privacy Settings
By using this site, you accept our Cookie Policy and Terms of Use.
Customize
Accept all

Be the One Who Inspires

People remember who shares great ideas.

Share on:

Academic Credibility — On Autopilot

Don't waste time googling citation formats. Just copy, paste and look legit in seconds.

Feel stuck? Want Freedom?

Get one powerful email each week, like 322,592 others.

Learn to design a life you love.

Next email in: