Author: Catja Prykop
Publication Overview
Publication period start: 2004
Number of co-authors: 2
Co-Authors
Number of publications with favourite co-authors
Productive Colleagues
Most productive colleagues in number of publications
Publications
Prykop,
Catja,
Heitmann,
Mark
(2006):
Designing Mobile Brand Communities: Concept and Empirical Illustration.
In
Journal of Organizational Computing and Electronic Commerce,
16
(3)
pp. 301-323.
Heitmann,
Mark,
Prykop,
Catja,
Aschmoneit,
Peter
(2004):
Using Means-End Chains to Build Mobile Brand Communities.
In:
HICSS 2004
,
2004,
.
https://csdl.computer.org/comp/proceedings/hicss/2004/2056/07/205670196cabs.htm