Author: Rashmi Shenoy
Publication Overview
Publication period start: 2008
Number of co-authors: 2
Co-Authors
Number of publications with favourite co-authors
Productive Colleagues
Most productive colleagues in number of publications
Publications
Park,
Taezoon,
Shenoy,
Rashmi,
Salvendy,
Gavriel
(2008):
Effective advertising on mobile phones: a literature review and presentation of results fr.
In
Behaviour and Information Technology,
27
(5)
pp. 355-373.
https://www.informaworld.com/10.1080/01449290600958882