Behavioral Design: Create Engaging Products with Behavioral Science
Price
In this Master Class, you will:
-
Get excited to use behavioral science to design products, services and experiences that engage, persuade, and inspire action. Governments and businesses worldwide already use these insights to increase and drive positive behavior change. Now, it’s your turn. No matter what industry you’re in, you’ll learn how to apply behavioral design to create products that people love—and keep coming back to.
-
Make yourself invaluable with expertise in user psychology that can be used in any context, at any scale. You’ll learn what grabs attention, what motivates action, and how context shapes behavior. You’ll learn how to use behavioral economics, cognitive biases, and decision-making frameworks to build more effective, user-centered designs.
-
Gain confidence and credibility as you apply behavioral science to your work. You’ll explore behavioral design principles—from how people make choices to the power of social influence—and see exactly how to apply them to improve usability, engagement, and conversion rates.
You'll learn from the best:
In this Master Class, you’ll learn from two of the world’s leading experts in behavioral science and UX design.
Susan Weinschenk: “The Brain Lady”—Chief Behavioral Scientist and CEO, The Team W, Inc. She’s worked with Fortune 1000 companies, startups, and government agencies. She’s authored Author of multiple best-selling books, including 100 Things Every Designer Needs to Know About People.
Guthrie Weinschenk: Behavioral Economist & COO, The Team W, Inc., specializing in behavioral economics, decision-making, and business strategy. He’s also the host of the Human Tech podcast, and author of I Love You, Now Read This Book.
Your Speakers and Industry Experts
Susan Weinschenk, popularly known as "The Brain Lady", has a Ph.D. in Psychology, and is the Chief Behavioral Scientist and CEO at The Team W, Inc, as well as an Adjunct Professor at the University of Wisconsin, Stevens Point.
Susan consults with Fortune 1000 companies, start-ups, governments and non-profits, and is the author of several books, including 100 Things Every Designer Needs To Know About People, 100 MORE Things Every Designer Needs To Know About People and How To Get People To Do Stuff.
You can follow Susan's work on The Team W website and on Twitter @thebrainlady
Guthrie Weinschenk is a Behavioral Economist and the COO of The Team W, Inc.
He has a degree in Economics, a law degree, and is a licensed attorney. He consults, teaches, and specializes in business strategy, behavioral economics, and ethics. He is the host of the podcast Human Tech and author of I Love You, Now Read This Book. (It's About Human Decision Making and Behavioral Economics).
You can follow Guthrie's work on The Team W website or on Instagram @guthrieweinschenk
Build High-Impact Design and AI Skills
- Learn from industry leaders.
- Practical 1-hour Master Classes.
- Apply what you learn right away.
- Already a member? Log in to get your 90% discount.
Get a Certificate
You get an industry-recognized IxDF Certificate after each Master Class you complete. Add it to your LinkedIn profile and résumé to show managers and clients you learned your skills from the best.
Questions? We've Got Answers
Why are design skills so important right now?
Design skills are valuable for both you personally and for your company.
For you personally, design skills are important because:
Design roles are growing faster than average. The World Economic Forum ranks human-centered design among the fastest-growing skill areas through 2030.
Employers increasingly expect design skills across roles, not just from designers. Knowing design thinking, user research, or UX principles makes you more competitive in any field.
Designers who combine human-centered skills with AI expertise are in especially high demand.
For your company, design skills are important because:
Design skills help your team increase sales, retain customers, and improve customer satisfaction. Better customer experiences lead directly to better business results.
Companies that invest in design outperform the S&P 500 Index by 228% (Design Management Institute, Design Value Index).
Design is more than aesthetics. It's how teams make products easier to use, services more efficient, and technology more human. These skills create value across every department.
I’m not a designer. Why should I learn design and AI?
Design and tech skills can open up career opportunities.
For example, if you’re in a field such as:
Marketing, communication, HR, software development, customer service, business management, healthcare, teaching, and many more.
Why can design skills make you valuable in these jobs and industries?
That's because:
Design skills help your team increase sales, retain customers, and improve customer satisfaction. Better customer experiences lead directly to better business results.
Companies that invest in design outperform the S&P 500 Index by 228% (Design Management Institute, Design Value Index).
Design is more than aesthetics. It's how teams make products easier to use, services more efficient, and technology more human. These skills create value across every department.
Do I need any prior experience in design or tech?
No.
Our courses, master classes, and career programs cover everything from the fundamentals to advanced topics.
Whether you're completely new to design or an experienced professional, you'll find courses, master classes and career programs at your level.
Will I receive a Certificate?
Yes.
After you finish, you’ll receive an industry-recognized IxDF Certificate to prove you've completed an evidence-based curriculum taught by industry leaders.
Add IxDF Certificates to your LinkedIn profile, resumé and job application in a few easy steps.
You can download your certificates as .jpg files, so they are easy to share. Certificates are always valid.
How do I add the IxDF Certificate to my LinkedIn profile?
That's easy.
Add your IxDF Certificates to your LinkedIn profile, resumé and job application in a few easy steps:
Click “Add profile section” on your LinkedIn
Tap “Recommended”
Select “Add licenses or certifications”
Enter your IxDF Certificate details
Hit “Save”
You can download your IxDF Certificates as .jpg files, so they are easy to share. IxDF Certificates are always valid.
Need more detailed instructions?
How can the global and local IxDF community help me?
We can help you in several ways.
Join meet-ups in your city: Join the regular meet-ups in your city in a nearby cafe or office building to have fun and learn with people just like you. You get full access to IxDF Local Groups where you can build your network, find new opportunities, or simply enjoy yourself in the company of people who are passionate about design. The meetings are completely optional and are spread across app. 500 cities worldwide.
You can also get instant help and career advice in the IxDF online members-only forums. Here, you can build your global network through our supportive community.
I just signed up for a live Master Class. What's next?
Wonderful! When you sign up for a Master Class, you’ll receive an email from Zoom with a link to join the live Master Class.
This email is sent from [email protected] - please check your spam folder.
If you can’t find the email, please reach out to [email protected], and we’re super happy to help you!
Great news! You’ll also get an on-demand version of your Master Class a few hours after the live event ends.
A few days later, the on-demand Master Class will show up on your private profile page.
That way, you can view the Master Class on-demand at any time. As many times as you wish.
Will the live Master Class be recorded and become available on-demand?
Absolutely!
When you sign up for a live Master Class, you’ll automatically receive the link to the recording a few hours after the live event ends.
A few days later, the on-demand Master Class will show up on your private profile page if you’re an IxDF member. If you’re not a member, you’ll receive your recording by email.
You can enjoy your Master Class on-demand at any time, anywhere. Watch it as many times as you want.
What if I can’t attend a live Master Class?
Great news! We’ve got you covered.
When you sign up for the live Master Class, you’ll automatically receive the link to the recording a few hours after the live event ends.
A few days later, the on-demand Master Class will show up on your private profile page if you’re an IxDF member. If you’re not a member, you’ll receive your recording by email.
You can enjoy your Master Class on-demand at any time, anywhere. Watch it as many times as you want.
What if I have more questions?
We’d love to hear from you and help you!
Reach out to us at [email protected] or use the online contact form.
High-Impact AI and Design Skills
What the Design Industry Says
Everything you learn at IxDF is evidence-based and designed to create actual results in your job and career.
Hear from designers, career switchers, and product leaders who share their experience with IxDF.
– Forbes.com
– UXPin
– Petal Health
– UxManiac
– Don Norman
– UsefulUsability.com
– Future Product Days
– Employed World
4.8/5 “Excellent” (based on 2,341 reviews)
– Trustpilot
– Critical Techworks
– Sagicor South Africa
– Leads.Lab
9/10 “I highly recommend it for anyone.”
– UX Mastery
– NextGen Healthcare
– Toools Design
– AiGA Design
– Core77
– IBM
– UX Planet
– George UX Conf
– SAP Community Network
– Canon
– UI Gradient
– UX Salon Barcelona
– Paul Boag
– Allied Irish Banks
– UX UI
– IDZ Berlin