Going from UX to Service Design

1-Hour Master Class with Frank Spillers, CEO at Experience Dynamics

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If you want to improve customer experience, you can no longer focus on just design and usability. Service design has to play a part. According to research, the most customer-centric organizations today grow 43% more than their peers each year. The secret to their success is the fact that they think beyond user experience (UX) to design seamless positive experiences for their customers at every single touchpoint. In other words, they utilize service design.

In this Master Class, you will learn:

What service design is
How to practically apply service design in your work
Why you should consider a career in service design
How you can transition into a service design role

You'll gain insights from Frank Spillers' 20+ years of experience designing high-value services and products and learn how to use a systems-thinking approach to design clutter-breaking customer experiences. What's more, you'll learn tips and tools which will help you maximize customer retention (and profits) through the use of service design.

Whether you're new to user experience (UX) design or are looking to expand your career prospects, this Master Class is a great chance to upskill and prepare yourself for the fast-growing field of service design.

Your Speaker and Industry Expert

Frank Spillers is the founder of Experience Dynamics, a leading UX consulting firm with Fortune 500 clients worldwide.

For over 20 years, Frank has been an internationally respected speaker, author, Senior UX practitioner and UX Master Trainer. He is a world expert in improving the design and user experience of websites, web applications, VR/AR and mobile apps and services. Frank is a Subject Matter Expert in UX Design, UX Management, Accessibility, Emotion Design, Service Design, Localization UX, Lean UX, VR/ AR UX Design. Frank's consulting work is available through Experience Dynamics, and he provides mentoring at UX Inner Circle.

Frank Spillers is also a popular course instructor at Interaction Design Foundation.

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You get an industry-recognized IxDF Certificate after each Master Class you complete. Add it to your LinkedIn profile and résumé to show managers and clients you learned your skills from the best.

An Example of a Certificate for Masterclass Participation

Questions? We've Got Answers

Design skills are valuable for both you personally and for your company.

For you personally, design skills are important because:

Design roles are growing faster than average. The World Economic Forum ranks human-centered design among the fastest-growing skill areas through 2030.
Employers increasingly expect design skills across roles, not just from designers. Knowing design thinking, user research, or UX principles makes you more competitive in any field.
Designers who combine human-centered skills with AI expertise are in especially high demand.

For your company, design skills are important because:

Design skills help your team increase sales, retain customers, and improve customer satisfaction. Better customer experiences lead directly to better business results.
Companies that invest in design outperform the S&P 500 Index by 228% (Design Management Institute, Design Value Index).
Design is more than aesthetics. It's how teams make products easier to use, services more efficient, and technology more human. These skills create value across every department.

Design and tech skills can open up career opportunities.

For example, if you're in a field such as:

Marketing, communication, HR, software development, customer service, business management, healthcare, teaching, and many more.

Why can design skills make you valuable in these jobs and industries?

That's because:

Design skills help your team increase sales, retain customers, and improve customer satisfaction. Better customer experiences lead directly to better business results.
Companies that invest in design outperform the S&P 500 Index by 228% (Design Management Institute, Design Value Index).
Design is more than aesthetics. It's how teams make products easier to use, services more efficient, and technology more human. These skills create value across every department.

No.

Our courses, master classes, and career programs cover everything from the fundamentals to advanced topics.

Whether you're completely new to design or an experienced professional, you'll find courses, master classes and career programs at your level.

Yes.

After you finish, you'll receive an industry-recognized IxDF Certificate to prove you've completed an evidence-based curriculum taught by industry leaders.

Add IxDF Certificates to your LinkedIn profile, resumé and job application in a few easy steps.

You can download your certificates as .jpg files, so they are easy to share. Certificates are always valid.

That's easy.

Add your IxDF Certificates to your LinkedIn profile, resumé and job application in a few easy steps:

Click “Add profile section” on your LinkedIn
Tap “Recommended”
Select “Add licenses or certifications”
Enter your IxDF Certificate details
Hit “Save”

You can download your IxDF Certificates as .jpg files, so they are easy to share. IxDF Certificates are always valid.

Need more detailed instructions?

We can help you in several ways.

Join meetups in your city: Join the regular meetups in your city in a nearby cafe or office building to have fun and learn with people just like you. You get full access to IxDF Local Groups where you can build your network, find new opportunities, or simply enjoy yourself in the company of people who are passionate about design. The meetings are completely optional and are spread across app. 500 cities worldwide.

You can also get instant help and career advice in the IxDF online members-only forums. Here, you can build your global network through our supportive community.

Wonderful! When you sign up for a Master Class, you'll receive an email from us with a link to join the live Master Class.

If you can't find the email, please reach out to [email protected], and we're super happy to help you!

Great news! You'll also get an on-demand version of your Master Class a few hours after the live event ends.

A few days later, the on-demand Master Class will also show up on your private profile page if you're a member.

That way, you can view the Master Class on-demand at any time. As many times as you wish.

Absolutely!

When you sign up for a live Master Class, you'll automatically receive the link to the recording a few hours after the live event ends.

A few days later, the on-demand Master Class will show up on your private profile page if you're an IxDF member. If you're not a member, you'll receive your recording by email.

You can enjoy your Master Class on-demand at any time, anywhere. Watch it as many times as you want.

Great news! We've got you covered.

When you sign up for the live Master Class, you'll automatically receive the link to the recording a few hours after the live event ends.

A few days later, the on-demand Master Class will show up on your private profile page if you're an IxDF member. If you're not a member, you'll receive your recording by email.

You can enjoy your Master Class on-demand at any time, anywhere. Watch it as many times as you want.

We'd love to hear from you and help you!

Reach out to us at [email protected] or use the online contact form.

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