Healthcare UX: Design for Patient Engagement and Technology Adoption

1-Hour Master Class with Catarina Santos, MD, UX Researcher and Designer at Optellum

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The World Health Organization predicts a global shortage of 10 million healthcare workers by 2030. Innovative healthcare technologies could bridge this gap, but how can we design solutions that engage patients and drive adoption?

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To succeed, we must deeply understand users, empathize with their challenges, and apply structured frameworks to inform design decisions.

In this Master Class, Catarina Santos, UX Researcher/Designer and former GP, will explore how to design with empathy, effectively engage patients, and create solutions that drive technology adoption, drawing on insights from her MSc research on hypertension self-monitoring.

You’ll learn:

Why patient engagement is critical to healthcare UX and how to design for it.
Identify the barriers to healthcare technology adoption.
Frameworks derived from the Technology Acceptance Model (TAM) to help guide your designs.

If you aim to design healthcare tools that resonate with users, then this Master Class is for you. You’ll gain actionable insights that you can apply right away to improve your projects and outcomes.

Your Speaker and Industry Expert

Catarina Santos is a UX Researcher and Designer with a background as a former General Practitioner (GP). She combines medical expertise and human-centered design to advance healthcare technologies. Her passion lies in bridging the gap between clinical practice and UX design, ensuring that digital health solutions address the real needs of both patients and clinicians.

Catarina holds an MSc in Human-Computer Interaction from UCL, where her distinction-awarded research on hypertension self-monitoring uncovered critical barriers to technological adoption and highlighted the importance of empathy in healthcare UX.

Currently, Catarina works at Optellum, a health tech company pioneering AI-enabled tools for the early detection and diagnosis of lung cancer. At Optellum, she contributes to data curation for machine learning and serves as a one-person UX team, designing a patient management system tailored to support lung nodule clinics.

Driven by a commitment to improve UX in healthcare, Catarina aims to create impactful, human-centred solutions that will improve healthcare experiences for all. Learn more about her work on her portfolio.

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Design skills help your team increase sales, retain customers, and improve customer satisfaction. Better customer experiences lead directly to better business results.
Companies that invest in design outperform the S&P 500 Index by 228% (Design Management Institute, Design Value Index).
Design is more than aesthetics. It's how teams make products easier to use, services more efficient, and technology more human. These skills create value across every department.

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You can enjoy your Master Class on-demand at any time, anywhere. Watch it as many times as you want.

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When you sign up for the live Master Class, you'll automatically receive the link to the recording a few hours after the live event ends.

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You can enjoy your Master Class on-demand at any time, anywhere. Watch it as many times as you want.

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