How to Design for an Aging Population

1-Hour Master Class with Jeff Johnson, Assistant Professor, Computer Science Department at the University of San Francisco

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People over 60 are becoming a relevant target group for digital products. By 2030, 1 in 6 people in the world will be aged 60 years or over, according to the World Health Organization. The population aged 60 years and over will reach 2.1 billion by 2050, up from 1.4 billion in 2022.

There are many age-related factors that affect older people’s abilities to use websites, apps and digital products. To design inclusive and successful experiences for older adults, you need to understand the particularities of these users and build products that take into account their capabilities, usage patterns, and preferences.

Learn how to design for an aging population in this Master Class with Jeff Johnson.

You’ll learn:

Age-related factors that affect the usability of digital user interfaces.
How poorly-designed apps, devices, and websites can present barriers for older people.
Inclusive design guidelines.
Methods to design and evaluate digital products and services for older adults.

With a more robust understanding of how to design for an aging population, you’ll be able to create more inclusive and accessible experiences for your older users and create successful products. Accessible designs aren’t just good for their targeted audience, but for everyone else too.

Your Speaker and Industry Expert

Jeff Johnson is an Assistant Professor in the Computer Science Department of the University of San Francisco. After earning B.A. and Ph.D. degrees from Yale and Stanford, he worked at Cromemco, Xerox, US West, Hewlett-Packard Labs, and Sun Microsystems. In 1990, he co-chaired the first Participatory Design conference, PDC'90. He serves on the SIGCHI U.S. Public Policy Committee. He has also taught at Stanford University and Mills College, and in 2006 and 2013 he taught HCI as an Erskine Fellow at the University of Canterbury in New Zealand. He is a member of the ACM SIGCHI Academy, a SIGCHI Lifetime Achievement in Practice Awardee, and an ACM Distinguished Member.

He has authored or co-authored many articles and chapters on Human-Computer Interaction, as well as the books GUI Bloopers, Web Bloopers, GUI Bloopers 2.0, Designing with the Mind in Mind, Conceptual Models (co-authored with Austin Henderson), Designing with the Mind in Mind, 2nd edition, Designing UIs for an Aging Population (co-authored with Kate Finn), and Designing with the Mind in Mind, 3rd edition.

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Questions? We've Got Answers

Design skills are valuable for both you personally and for your company.

For you personally, design skills are important because:

Design roles are growing faster than average. The World Economic Forum ranks human-centered design among the fastest-growing skill areas through 2030.
Employers increasingly expect design skills across roles, not just from designers. Knowing design thinking, user research, or UX principles makes you more competitive in any field.
Designers who combine human-centered skills with AI expertise are in especially high demand.

For your company, design skills are important because:

Design skills help your team increase sales, retain customers, and improve customer satisfaction. Better customer experiences lead directly to better business results.
Companies that invest in design outperform the S&P 500 Index by 228% (Design Management Institute, Design Value Index).
Design is more than aesthetics. It's how teams make products easier to use, services more efficient, and technology more human. These skills create value across every department.

Design and tech skills can open up career opportunities.

For example, if you're in a field such as:

Marketing, communication, HR, software development, customer service, business management, healthcare, teaching, and many more.

Why can design skills make you valuable in these jobs and industries?

That's because:

Design skills help your team increase sales, retain customers, and improve customer satisfaction. Better customer experiences lead directly to better business results.
Companies that invest in design outperform the S&P 500 Index by 228% (Design Management Institute, Design Value Index).
Design is more than aesthetics. It's how teams make products easier to use, services more efficient, and technology more human. These skills create value across every department.

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Our courses, master classes, and career programs cover everything from the fundamentals to advanced topics.

Whether you're completely new to design or an experienced professional, you'll find courses, master classes and career programs at your level.

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After you finish, you'll receive an industry-recognized IxDF Certificate to prove you've completed an evidence-based curriculum taught by industry leaders.

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If you can't find the email, please reach out to [email protected], and we're super happy to help you!

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A few days later, the on-demand Master Class will also show up on your private profile page if you're a member.

That way, you can view the Master Class on-demand at any time. As many times as you wish.

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When you sign up for a live Master Class, you'll automatically receive the link to the recording a few hours after the live event ends.

A few days later, the on-demand Master Class will show up on your private profile page if you're an IxDF member. If you're not a member, you'll receive your recording by email.

You can enjoy your Master Class on-demand at any time, anywhere. Watch it as many times as you want.

Great news! We've got you covered.

When you sign up for the live Master Class, you'll automatically receive the link to the recording a few hours after the live event ends.

A few days later, the on-demand Master Class will show up on your private profile page if you're an IxDF member. If you're not a member, you'll receive your recording by email.

You can enjoy your Master Class on-demand at any time, anywhere. Watch it as many times as you want.

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