How to Design for Discoverability

1-Hour Master Class with Niwal Sheikh, Product Design Lead at Netflix

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Are you struggling to design products that cater to diverse user needs and preferences? Designing for discoverability is becoming increasingly important in a world where competition is high, and options are endless. But how can you create a robust system that helps users find what they're looking for?

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In this Master Class, Niwal Sheikh, Product Design Lead at Netflix, will talk about how to design for discoverability, taking inspiration from successful organizations like Netflix and Disney+. We'll examine psychological concepts such as the Paradox of Choice and Analysis Paralysis to understand how users make decisions and how you can design for their needs.

You'll learn practical strategies for designing an ever-expanding application, catering to both broad and niche user groups and integrating discoverability into your technological solutions.

In this Master Class, you'll learn:

The importance of designing for discoverability in today's user-based entertainment landscape (with examples from Netflix, TikTok, Youtube, and more).
Key considerations for designing for discoverability, such as user psychology, user testing, and data analysis.
Strategies to create a robust system that caters to a diverse range of users.
Case studies and best practices from successful organizations.
Practical tips for integrating discoverability into your design process.

Join us to learn how to design products that not only meet user needs, but also help them find what they're looking for.

Your Speaker and Industry Expert

Niwal Sheikh's love for design started during her childhood, where she explored various creative mediums. Growing up as an immigrant with a South Asian background, Niwal shifted from studying Environmental Science in university to pursue a career in design. She is passionate about creating accessibility in the design and technology industries, and has worked as a product designer in both health services and financial technology, for large enterprise banks and startups alike.

As a mentor, Niwal coaches aspiring designers on portfolio work, interview skills, and career development. She has also shared her expertise as a speaker at events such as ReThink and ExperienceXD, and consults with various organizations on the best design practices.

Currently, Niwal works as a product designer at Netflix and is excited to explore the entertainment and media industries.

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Design skills are valuable for both you personally and for your company.

For you personally, design skills are important because:

Design roles are growing faster than average. The World Economic Forum ranks human-centered design among the fastest-growing skill areas through 2030.
Employers increasingly expect design skills across roles, not just from designers. Knowing design thinking, user research, or UX principles makes you more competitive in any field.
Designers who combine human-centered skills with AI expertise are in especially high demand.

For your company, design skills are important because:

Design skills help your team increase sales, retain customers, and improve customer satisfaction. Better customer experiences lead directly to better business results.
Companies that invest in design outperform the S&P 500 Index by 228% (Design Management Institute, Design Value Index).
Design is more than aesthetics. It's how teams make products easier to use, services more efficient, and technology more human. These skills create value across every department.

Design and tech skills can open up career opportunities.

For example, if you're in a field such as:

Marketing, communication, HR, software development, customer service, business management, healthcare, teaching, and many more.

Why can design skills make you valuable in these jobs and industries?

That's because:

Design skills help your team increase sales, retain customers, and improve customer satisfaction. Better customer experiences lead directly to better business results.
Companies that invest in design outperform the S&P 500 Index by 228% (Design Management Institute, Design Value Index).
Design is more than aesthetics. It's how teams make products easier to use, services more efficient, and technology more human. These skills create value across every department.

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You can enjoy your Master Class on-demand at any time, anywhere. Watch it as many times as you want.

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When you sign up for the live Master Class, you'll automatically receive the link to the recording a few hours after the live event ends.

A few days later, the on-demand Master Class will show up on your private profile page if you're an IxDF member. If you're not a member, you'll receive your recording by email.

You can enjoy your Master Class on-demand at any time, anywhere. Watch it as many times as you want.

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