How to Design for Neurodiversity: Inclusive Content and UX
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Have you ever wondered what lies beyond the fields of accessibility standards? This is the land of inclusion—and it tends to overlook an almost invisible audience: neurominorities. At least 10%-20% of the world's population is neurodiverse, so you might wonder how they could be forgotten about while designing digital products. The answer is: it’s complicated.
“Complicated” refers to the daily lives of neurodivergent people, rather than how complex it should be to design experiences that include them. Other creative disciplines like architecture and interior design have been onto solutions for neurodiverse “guests” much longer.
For people with Tourette’s, dyslexia, ADHD, Autism or other neurodivergencies, navigating their life is simply more demanding than it is for neurotypical people. The world looks and feels differently: as if someone had changed the operating system but has not handed you the corresponding device to use it.
After Katrin Suetterlin was officially diagnosed with ADHD, dyscalculia and dyspraxia later in life, her mission in work and life is to remind peers and leaders not to dismiss such a large part of their audiences.
Join her to learn more about how your professional practices of usability testing, user research and UX writing or content design can level up to perform even better.
In this one-hour Master Class, you’ll learn:
- How to design for neurodivergent audiences, starting with inclusive information architecture and content modeling, growing your design systems and honing your skills in UX designs for neurodiversity.
- How neuroinclusion can become part of your design thinking process, your workflows and your digital products.
- How to achieve the next step of simpler, more accessible designs for more impact and adoption.
- How intersectionality severely influences neurodivergent experiences.
- How Katrin’s own personal and professional experiences as a neurodivergent designer shape her entire UX practice.
This Master Class will demonstrate some of the many challenges neurominorities face and how those hidden obstacles may impact your own products’ usability. You’ll walk away with hands-on examples and recommendations to better your accessible designs, becoming more and more inclusive.
Even if you can't attend live, register to gain access to a recording that you can watch at any time after the broadcast.
Your Speaker and Industry Expert
Katrin Suetterlin is a Senior Professional Content Designer at SIXT SE where her work is focused on production, QA and strategy for B2C-facing products. She also oversees content excellence for end-to-end customary journeys and trancreates English UX copy into German.
A Master's degree in German and English literature first made her choose a path as German language teacher, while she continued writing and editing as a freelancer. Katrin also had positions in SEO, PR and performance marketing before she turned to her calling: crafting a better digital experience for customers. She has been writing for audiences who use digital interfaces ever since.
Katrin seeks to always advocate for the impact of inclusion and ethical design, while further pushing the visibility of neurodiversity in all spaces. A frequent guest on podcasts, at conferences and meetups in the past-and looking to publish more in writing in the future-Katrin's goal is to bring a different perspective to the UX community's discourse and never wants to stop learning from other voices who share this space.
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Design skills are valuable for both you personally and for your company.
For you personally, design skills are important because:
Design roles are growing faster than average. The World Economic Forum ranks human-centered design among the fastest-growing skill areas through 2030.
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Designers who combine human-centered skills with AI expertise are in especially high demand.
For your company, design skills are important because:
Design skills help your team increase sales, retain customers, and improve customer satisfaction. Better customer experiences lead directly to better business results.
Companies that invest in design outperform the S&P 500 Index by 228% (Design Management Institute, Design Value Index).
Design is more than aesthetics. It's how teams make products easier to use, services more efficient, and technology more human. These skills create value across every department.
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Design and tech skills can open up career opportunities.
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That's because:
Design skills help your team increase sales, retain customers, and improve customer satisfaction. Better customer experiences lead directly to better business results.
Companies that invest in design outperform the S&P 500 Index by 228% (Design Management Institute, Design Value Index).
Design is more than aesthetics. It's how teams make products easier to use, services more efficient, and technology more human. These skills create value across every department.
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Will the live Master Class be recorded and become available on-demand?
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When you sign up for a live Master Class, you’ll automatically receive the link to the recording a few hours after the live event ends.
A few days later, the on-demand Master Class will show up on your private profile page if you’re an IxDF member. If you’re not a member, you’ll receive your recording by email.
You can enjoy your Master Class on-demand at any time, anywhere. Watch it as many times as you want.
What if I can’t attend a live Master Class?
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When you sign up for the live Master Class, you’ll automatically receive the link to the recording a few hours after the live event ends.
A few days later, the on-demand Master Class will show up on your private profile page if you’re an IxDF member. If you’re not a member, you’ll receive your recording by email.
You can enjoy your Master Class on-demand at any time, anywhere. Watch it as many times as you want.
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