How to Design for User Trust
Price
Trust is a fundamental driver of social interaction. Many of our earliest writing artifacts, including 4000-year-old Cuneiform tablets, are contracts recording an agreement between parties. Currencies from ancient times (and today) needed to be trusted in order to be fluidly exchangeable tokens of value. Since those earliest days, and extending on into the future, design has and will continue to have a major impact on trust, and is a major propellant of business, marriage, and ultimately on how the world agrees.
Our customer's trust in a product or service is crucial as it’s directly correlated to the value they place on it. In this Master Class, Lead Product Designer, David Hirotsu will expand on the importance of building user trust and how to design for it.
In this Master Class, you’ll learn:
- Why we as designers (UX, Product and Service designers) all have an enormous impact on user trust.
- Where your product or service might currently be eroding customers’ trust.
- Tips to build and maintain user trust over time.
- How to champion change internally against business practices that may be destroying user trust, which is ultimately bad for business.
This Master Class is for anyone interested in building products or services that are trusted, valued and loved by their customers.
Your Speaker and Industry Expert
David Hirotsu is a lead designer at DocuSign, where he has spent the past 3+ years working on eSignature products, including new customer growth, enterprise applications for machine learning, and industry-specific solutions for real estate, HR, and FinServe.
David has a diverse background in design, having previously worked in marketing, gaming, VR/AR apps, branding, and print. He is passionate about creating simple experiences for complex tools and has degrees in Mathematics / Economics and Design | Media Arts from UCLA. In his spare time, David is a musicophile, gardener, and vice president of his local archery club.
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Questions? We've Got Answers
Why are design skills so important right now?
Design skills are valuable for both you personally and for your company.
For you personally, design skills are important because:
Design roles are growing faster than average. The World Economic Forum ranks human-centered design among the fastest-growing skill areas through 2030.
Employers increasingly expect design skills across roles, not just from designers. Knowing design thinking, user research, or UX principles makes you more competitive in any field.
Designers who combine human-centered skills with AI expertise are in especially high demand.
For your company, design skills are important because:
Design skills help your team increase sales, retain customers, and improve customer satisfaction. Better customer experiences lead directly to better business results.
Companies that invest in design outperform the S&P 500 Index by 228% (Design Management Institute, Design Value Index).
Design is more than aesthetics. It's how teams make products easier to use, services more efficient, and technology more human. These skills create value across every department.
I'm not a designer. Why should I learn design and AI?
Design and tech skills can open up career opportunities.
For example, if you're in a field such as:
Marketing, communication, HR, software development, customer service, business management, healthcare, teaching, and many more.
Why can design skills make you valuable in these jobs and industries?
That's because:
Design skills help your team increase sales, retain customers, and improve customer satisfaction. Better customer experiences lead directly to better business results.
Companies that invest in design outperform the S&P 500 Index by 228% (Design Management Institute, Design Value Index).
Design is more than aesthetics. It's how teams make products easier to use, services more efficient, and technology more human. These skills create value across every department.
Do I need any prior experience in design or tech?
No.
Our courses, master classes, and career programs cover everything from the fundamentals to advanced topics.
Whether you're completely new to design or an experienced professional, you'll find courses, master classes and career programs at your level.
Will I receive a Certificate?
Yes.
After you finish, you'll receive an industry-recognized IxDF Certificate to prove you've completed an evidence-based curriculum taught by industry leaders.
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How can the global and local IxDF community help me?
We can help you in several ways.
Join meetups in your city: Join the regular meetups in your city in a nearby cafe or office building to have fun and learn with people just like you. You get full access to IxDF Local Groups where you can build your network, find new opportunities, or simply enjoy yourself in the company of people who are passionate about design. The meetings are completely optional and are spread across app. 500 cities worldwide.
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I just signed up for a live Master Class. What's next?
Wonderful! When you sign up for a Master Class, you'll receive an email from us with a link to join the live Master Class.
If you can't find the email, please reach out to [email protected], and we're super happy to help you!
Great news! You'll also get an on-demand version of your Master Class a few hours after the live event ends.
A few days later, the on-demand Master Class will also show up on your private profile page if you're a member.
That way, you can view the Master Class on-demand at any time. As many times as you wish.
Will the live Master Class be recorded and become available on-demand?
Absolutely!
When you sign up for a live Master Class, you'll automatically receive the link to the recording a few hours after the live event ends.
A few days later, the on-demand Master Class will show up on your private profile page if you're an IxDF member. If you're not a member, you'll receive your recording by email.
You can enjoy your Master Class on-demand at any time, anywhere. Watch it as many times as you want.
What if I can't attend a live Master Class?
Great news! We've got you covered.
When you sign up for the live Master Class, you'll automatically receive the link to the recording a few hours after the live event ends.
A few days later, the on-demand Master Class will show up on your private profile page if you're an IxDF member. If you're not a member, you'll receive your recording by email.
You can enjoy your Master Class on-demand at any time, anywhere. Watch it as many times as you want.
What if I have more questions?
We'd love to hear from you and help you!
Reach out to us at [email protected] or use the online contact form.
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What the Design Industry Says
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Hear from designers, career switchers, and product leaders who share their experience with IxDF.
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