How to Design with and for Artificial Intelligence
Price
Rapid advancements in Artificial Intelligence and machine learning continue to transform our world. How can we as designers use AI to our advantage? Product designers and design strategy practitioners are affected by the AI megatrend in 2 key ways:
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AI as a product design material – AI enables solutions that are smarter, faster and able to answer questions well beyond that of human capability. However, they need to be deployed effectively and responsibly to be successful.
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AI as the designer of your product – As witnessed over the last decade, AI can generate oil paintings and music based solely on a set of input requirements. Emerging AI can now design entire digital user experiences, code them, and deploy to the cloud with one button click.
So while AI automation can be incredibly valuable, it also carries spectacular risk when deployed within life and death systems (such as autonomous vehicles and medical products). Simultaneously, generative AI for product design carries significant liability risk plus the potential of employment disruption for creative and strategic job careers.
Through various case studies, Professor Daniel Rosenberg will demonstrate how to design with and for AI.
You’ll learn:
- How various AI technical approaches constrain UX strategy decisions
- How AI is used as a design material
- How to use AI effectively in your designs
- How AI can design products for you
- How AI will disrupt the job market within design
Your Speaker and Industry Expert
Daniel Rosenberg is the 2019 recipient of the SigCHI Lifetime Practice Award for his combinations of technical and leadership contributions to the field over the past 40+ years.
Currently, he is a UX consultant and an adjunct professor of HCI at San Jose State University. He serves on the advisory board of the Interaction Design Foundation and for 5 years edited the “Business of UX” Forum in ACM Interactions magazine.
Dan invented many of the standard GUI design patterns we use today during the early days of the software industry, when he worked as a User Interface Architect for Ashton-Tate & Borland. These include the first GUI Integrated Development Environment, defining the workspace style UX for programming and creative tools. He invented Tabs as a UI mechanism and also designed the first GUI administration UX while he was the UX VP at Oracle.
Over the course of his career, Dan has introduced many UX methods that are now common practice. Documented examples include coauthoring the Rapid Prototyping chapter in the first Handbook of HCI (Elsevier 1988). At a CHI1988 special session he introduced the UX community to the concept of GUI look and feel as an integral part of corporate branding. During this same period, he coauthored Human Factors in Product Design (Elsevier 1991), the first consumer product focused HF textbook which revolutionized both design education and practice for over a decade.
With his book UX Magic, published by IxDF, Dan shares his cumulative knowledge of IxD science, theory and practice in a comprehensive new method that he hopes will once again propel the whole HCI field to greater success.
To learn more about Dan or contact him, visit rCDOUX.com
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Questions? We've Got Answers
Why are design skills so important right now?
Design skills are valuable for both you personally and for your company.
For you personally, design skills are important because:
Design roles are growing faster than average. The World Economic Forum ranks human-centered design among the fastest-growing skill areas through 2030.
Employers increasingly expect design skills across roles, not just from designers. Knowing design thinking, user research, or UX principles makes you more competitive in any field.
Designers who combine human-centered skills with AI expertise are in especially high demand.
For your company, design skills are important because:
Design skills help your team increase sales, retain customers, and improve customer satisfaction. Better customer experiences lead directly to better business results.
Companies that invest in design outperform the S&P 500 Index by 228% (Design Management Institute, Design Value Index).
Design is more than aesthetics. It's how teams make products easier to use, services more efficient, and technology more human. These skills create value across every department.
I'm not a designer. Why should I learn design and AI?
Design and tech skills can open up career opportunities.
For example, if you're in a field such as:
Marketing, communication, HR, software development, customer service, business management, healthcare, teaching, and many more.
Why can design skills make you valuable in these jobs and industries?
That's because:
Design skills help your team increase sales, retain customers, and improve customer satisfaction. Better customer experiences lead directly to better business results.
Companies that invest in design outperform the S&P 500 Index by 228% (Design Management Institute, Design Value Index).
Design is more than aesthetics. It's how teams make products easier to use, services more efficient, and technology more human. These skills create value across every department.
Do I need any prior experience in design or tech?
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Our courses, master classes, and career programs cover everything from the fundamentals to advanced topics.
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Will the live Master Class be recorded and become available on-demand?
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When you sign up for the live Master Class, you'll automatically receive the link to the recording a few hours after the live event ends.
A few days later, the on-demand Master Class will show up on your private profile page if you're an IxDF member. If you're not a member, you'll receive your recording by email.
You can enjoy your Master Class on-demand at any time, anywhere. Watch it as many times as you want.
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