How to Influence Behavior Through Virtual Reality Narratives

1-Hour Master Class with Mel Slater, Distinguished Investigator, Institute of Neurosciences at the University of Barcelona

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There are many reasons why working with virtual reality (VR) is an exciting prospect. Maybe you are fascinated by the opportunity to create fantastic worlds that otherwise only exist in your imagination, or maybe you want to be a part of something that has the ability to generate powerful empathy and change the world for the better.

It may not always seem like it, but VR technology applications go far beyond movies or video games. Since the late 1980s, the vast majority of VR applications have been in medicine, psychological therapy, design and prototyping in manufacturing, among others; and designers—like you— play an indispensable part to make VR experiences successful and to keep pushing the boundaries of VR technology.

As a designer, you already have the power to change the world for the better. With VR technology, you can take this power to the next level. To design the best VR experiences possible, you need to learn its potential, master its language and unearth the unique opportunities VR offers.

In this Master Class, VR pioneer Mel Slater will show you how to use narratives and storytelling in VR to influence people’s behavior towards positive change. In this Master Class, you’ll learn:

Main affordances in virtual reality, including: the illusion of presence, body ownership, agency, and copresence
How and why VR is used in many other fields—besides video games
How to leverage VR as a powerful tool for positive behavioral change
How VR narratives can even tackle major global challenges, such as sexual harassment or racism
and much, much more!

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With a deeper understanding of VR technologies and their applications you’ll be able to design better experiences. According to Forbes, the augmented reality and virtual reality market for the retail industry alone is expected to cross $2,000 billion by 2027, witnessing a growth rate of 68.5% in just 7 years. Therefore, as a designer, harnessing these in-demand skills can be your key to a successful career.

Register for the Master Class to avail this one-of-a-kind opportunity to learn first-hand from world-renowned VR expert Mel Slater.

Your Speaker and Industry Expert

Mel Slater is a Distinguished Investigator at the University of Barcelona in the Institute of Neurosciences, and co-Director of the Event Lab (Experimental Virtual Environments for Neuroscience and Technology). He was previously Professor of Virtual Environments at University College London in the Department of Computer Science. He has been involved in research in virtual reality since the early 1990s, and has been the first supervisor of 40 PhDs in graphics and virtual reality since 1989. He held a European Research Council Advanced Grant TRAVERSE 2009-2015 and has now a second Advanced Grant MoTIVE 2018-2023. He is a Research Award Winner of the Alexander von Humboldt Foundation in 2021. He is Field Editor of Frontiers in Virtual Reality, and Chief Editor of the Human Behaviour in Virtual Reality section. His publications can be seen on http://publicationslist.org/melslater. He is one of the Founders of the company Virtual Bodyworks S.L.

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Design skills are valuable for both you personally and for your company.

For you personally, design skills are important because:

Design roles are growing faster than average. The World Economic Forum ranks human-centered design among the fastest-growing skill areas through 2030.
Employers increasingly expect design skills across roles, not just from designers. Knowing design thinking, user research, or UX principles makes you more competitive in any field.
Designers who combine human-centered skills with AI expertise are in especially high demand.

For your company, design skills are important because:

Design skills help your team increase sales, retain customers, and improve customer satisfaction. Better customer experiences lead directly to better business results.
Companies that invest in design outperform the S&P 500 Index by 228% (Design Management Institute, Design Value Index).
Design is more than aesthetics. It's how teams make products easier to use, services more efficient, and technology more human. These skills create value across every department.

Design and tech skills can open up career opportunities.

For example, if you're in a field such as:

Marketing, communication, HR, software development, customer service, business management, healthcare, teaching, and many more.

Why can design skills make you valuable in these jobs and industries?

That's because:

Design skills help your team increase sales, retain customers, and improve customer satisfaction. Better customer experiences lead directly to better business results.
Companies that invest in design outperform the S&P 500 Index by 228% (Design Management Institute, Design Value Index).
Design is more than aesthetics. It's how teams make products easier to use, services more efficient, and technology more human. These skills create value across every department.

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You can enjoy your Master Class on-demand at any time, anywhere. Watch it as many times as you want.

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When you sign up for the live Master Class, you'll automatically receive the link to the recording a few hours after the live event ends.

A few days later, the on-demand Master Class will show up on your private profile page if you're an IxDF member. If you're not a member, you'll receive your recording by email.

You can enjoy your Master Class on-demand at any time, anywhere. Watch it as many times as you want.

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