How to Prepare for the Future of Mobile UX
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It’s estimated that there are over 3.5 billion smartphone users in the world as of 2020. To put that in perspective, the entire population of the world is estimated at 7.8 billion people—which means the market for mobile stands at almost half of the entire global population. The business case for investing in mobile UX is self-evident, and yet, mobile UX is often misunderstood.
To complicate matters, the definition of “mobile” is getting increasingly fuzzier. Many new PCs are touch-enabled, and convertible Tablet PCs have been popular for years. In many parts of the world, mobile is quickly replacing PCs as the primary device of use. So, as designers, how should you begin to distinguish between mobile and desktop? More importantly, should you even make such a distinction?
With mobile devices evolving rapidly in scope and penetration, mobile UX must keep pace. The rapid pace of change means that the principles and heuristics used to guide mobile UX design can quickly become obsolete. In other words, when it comes to mobile UX, you should always design for the future. And who better to walk you through the future of mobile UX than Steven Hoober, the expert who literally wrote the textbook on designing mobile interfaces!
In this Master Class, Steven Hoober will explain:
- Why mobile matters
- Why mobile is different
- Technical approaches to mobile UX
- The role of messaging in mobile UX
- Privacy considerations unique to mobiles
- The impact of mobile on search and browsing
- Guidelines for mobile design
- How to factor network speed and latency into mobile design
Steven is one of the foremost experts on mobile design and derives many of these insights from his ongoing research into touchscreen usage. Through this Master Class, you can benefit from his decades of expertise in the field—and participate in a live Q&A with him at the end! If you cannot join the live broadcast, register and you’ll receive a recording to catch up with the complete session.
Your Speaker and Industry Expert
Steven Hoober wrote the book on mobile design patterns, and is best known for his ongoing research into how people really use touchscreen phones and tablets. He is a reformed unicorn who was earlier a database analyst and a front-end developer, but has focused on designing for mobile and multi-channel products since 1999.
Steven designed the first Google mobile search, the first mobile app store (for Sprint), mobile browsers—including parts of the Samsung browser currently in use. Steven also worked on websites like Weather.com and Lowe's home improvement, as well as apps for companies like Hallmark, US Bank and Cummins diesel.
Steven maintains a repository of mobile design and development information including all the content from the O'Reilly book Designing Mobile Interfaces on his 4ourth Mobile website, regularly writes for UX Matters magazine, and UX Magazine, among other writing and speaking.
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Questions? We've Got Answers
Why are design skills so important right now?
Design skills are valuable for both you personally and for your company.
For you personally, design skills are important because:
Design roles are growing faster than average. The World Economic Forum ranks human-centered design among the fastest-growing skill areas through 2030.
Employers increasingly expect design skills across roles, not just from designers. Knowing design thinking, user research, or UX principles makes you more competitive in any field.
Designers who combine human-centered skills with AI expertise are in especially high demand.
For your company, design skills are important because:
Design skills help your team increase sales, retain customers, and improve customer satisfaction. Better customer experiences lead directly to better business results.
Companies that invest in design outperform the S&P 500 Index by 228% (Design Management Institute, Design Value Index).
Design is more than aesthetics. It's how teams make products easier to use, services more efficient, and technology more human. These skills create value across every department.
I’m not a designer. Why should I learn design and AI?
Design and tech skills can open up career opportunities.
For example, if you’re in a field such as:
Marketing, communication, HR, software development, customer service, business management, healthcare, teaching, and many more.
Why can design skills make you valuable in these jobs and industries?
That's because:
Design skills help your team increase sales, retain customers, and improve customer satisfaction. Better customer experiences lead directly to better business results.
Companies that invest in design outperform the S&P 500 Index by 228% (Design Management Institute, Design Value Index).
Design is more than aesthetics. It's how teams make products easier to use, services more efficient, and technology more human. These skills create value across every department.
Do I need any prior experience in design or tech?
No.
Our courses, master classes, and career programs cover everything from the fundamentals to advanced topics.
Whether you're completely new to design or an experienced professional, you'll find courses, master classes and career programs at your level.
Will I receive a Certificate?
Yes.
After you finish, you’ll receive an industry-recognized IxDF Certificate to prove you've completed an evidence-based curriculum taught by industry leaders.
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How can the global and local IxDF community help me?
We can help you in several ways.
Join meet-ups in your city: Join the regular meet-ups in your city in a nearby cafe or office building to have fun and learn with people just like you. You get full access to IxDF Local Groups where you can build your network, find new opportunities, or simply enjoy yourself in the company of people who are passionate about design. The meetings are completely optional and are spread across app. 500 cities worldwide.
You can also get instant help and career advice in the IxDF online members-only forums. Here, you can build your global network through our supportive community.
I just signed up for a live Master Class. What's next?
Wonderful! When you sign up for a Master Class, you’ll receive an email from Zoom with a link to join the live Master Class.
This email is sent from [email protected] - please check your spam folder.
If you can’t find the email, please reach out to [email protected], and we’re super happy to help you!
Great news! You’ll also get an on-demand version of your Master Class a few hours after the live event ends.
A few days later, the on-demand Master Class will show up on your private profile page.
That way, you can view the Master Class on-demand at any time. As many times as you wish.
Will the live Master Class be recorded and become available on-demand?
Absolutely!
When you sign up for a live Master Class, you’ll automatically receive the link to the recording a few hours after the live event ends.
A few days later, the on-demand Master Class will show up on your private profile page if you’re an IxDF member. If you’re not a member, you’ll receive your recording by email.
You can enjoy your Master Class on-demand at any time, anywhere. Watch it as many times as you want.
What if I can’t attend a live Master Class?
Great news! We’ve got you covered.
When you sign up for the live Master Class, you’ll automatically receive the link to the recording a few hours after the live event ends.
A few days later, the on-demand Master Class will show up on your private profile page if you’re an IxDF member. If you’re not a member, you’ll receive your recording by email.
You can enjoy your Master Class on-demand at any time, anywhere. Watch it as many times as you want.
What if I have more questions?
We’d love to hear from you and help you!
Reach out to us at [email protected] or use the online contact form.
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