How to Remove Bias from Your Products

1-Hour Master Class with Indi Young, Researcher, Author, Speaker, and Coach

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The world of interaction design is characterized by a “solving” culture. Designers are transfixed by solutions. Sometimes, a design begins with an idea for a solution, which is then connected backwards to a shallow problem. Additionally, in the quest to generate solutions fast, we assume we know what people are trying to accomplish, and we design from our own perspective rather than theirs.

Ironically, this solution-hungry approach creates harmful interactions, because it’s dangerous to believe in the myth of the “average user” and a one-size-fits-all solution. To prevent this, we need to change how we approach user problems. We need to pay better attention to people’s thinking as they pursue a variety of purposes, with unique moods and contexts, so that our products can provide less harmful support to people who may turn to them.

In this Master Class, you’ll learn about:

The research theater
The problem space vs. the solution space
Types of empathy and how to apply them
How to recognize different kinds of research tools for knowledge creation
How to connect the areas of research your organization values
The difference between a user & a person with a purpose
How to listen deeply to people, as well as to your stakeholders, to develop trust and get past surface understanding

The result? You can create new solutions that truly support people in nuanced ways, and move in a direction that your competitors couldn't imagine!.

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Join the growing tide of design professionals who choose to be intentional, clear-eyed explorers of the people they support. Become a better designer by letting other perspectives in and recognizing where your own biases, and those of your stakeholders, have accidentally contributed to harmful interactions.

Your Speaker and Industry Expert

Indi Young is a freelance researcher who coaches, writes, and teaches about inclusive software strategy. Her work is rooted in the problem space, which she separates completely from any ideation, prototypes, testing, or development. Indi pioneered mental model diagrams and thinking styles to help teams truly pay attention to people, without letting cognitive bias and assumptions creep in.

In 2008, her book Mental Models was published, which introduced the problem space research method. Her second book, Practical Empathy, was released in 2015, and she narrated it for Audible in 2016. She also runs a series of advanced online training about the importance of pushing the boundaries of your perspective.

Indi began her career as a software engineer and then moved into interaction design. She worked with early tablets, and was one of the founders of Adaptive Path, the pioneering UX agency responsible for knowledge sharing via many channels.

You can follow Indi on Twitter @indiyoung and access many resources on Medium and her website

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Design skills are valuable for both you personally and for your company.

For you personally, design skills are important because:

Design roles are growing faster than average. The World Economic Forum ranks human-centered design among the fastest-growing skill areas through 2030.
Employers increasingly expect design skills across roles, not just from designers. Knowing design thinking, user research, or UX principles makes you more competitive in any field.
Designers who combine human-centered skills with AI expertise are in especially high demand.

For your company, design skills are important because:

Design skills help your team increase sales, retain customers, and improve customer satisfaction. Better customer experiences lead directly to better business results.
Companies that invest in design outperform the S&P 500 Index by 228% (Design Management Institute, Design Value Index).
Design is more than aesthetics. It's how teams make products easier to use, services more efficient, and technology more human. These skills create value across every department.

Design and tech skills can open up career opportunities.

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Why can design skills make you valuable in these jobs and industries?

That's because:

Design skills help your team increase sales, retain customers, and improve customer satisfaction. Better customer experiences lead directly to better business results.
Companies that invest in design outperform the S&P 500 Index by 228% (Design Management Institute, Design Value Index).
Design is more than aesthetics. It's how teams make products easier to use, services more efficient, and technology more human. These skills create value across every department.

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You can enjoy your Master Class on-demand at any time, anywhere. Watch it as many times as you want.

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When you sign up for the live Master Class, you'll automatically receive the link to the recording a few hours after the live event ends.

A few days later, the on-demand Master Class will show up on your private profile page if you're an IxDF member. If you're not a member, you'll receive your recording by email.

You can enjoy your Master Class on-demand at any time, anywhere. Watch it as many times as you want.

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