How to Use Color Theory to Enhance Your Designs

1-Hour Master Class with Arielle Eckstut and Joann Eckstut

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In this Master Class, we’ve partnered with Arielle and Joann Eckstut, leading color consultants and authors, who are among the most definitive authorities on color in the United States.

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As a designer, you regularly need to choose colors in your design projects. You might choose based on your personal preferences, brand guidelines and general design principles. But color is intrinsically connected to human psychology, and your color choices can influence and impact your users. So, when you choose colors in your design projects, it’s worth considering how your choices might affect user behavior.

Here’s where Color Theory can be very handy. With Color Theory, you can leverage a collection of rules and guidelines to communicate with users through appealing and carefully chosen color schemes.

But to better appreciate these guidelines, and to use them in action, it’s important to understand fundamentally what color is, how human beings perceive it, and the science behind colors in the human context.

In this Master Class, you’ll learn:

What color is
Why we see color
How color relates to light
How and why color changes depending on the context
The importance of color and its effect on mood
How the science of color influences design decisions
How to confidently use to color to improve your work

Color plays an operative role in design. If you work in any design or design-related field, learning the science and psychology of color can help you design better, more successful products. As a product user, understanding color choices in products can make you more aware of the subconscious effects that colors can have on you. Join this Master Class on Color Theory and add valuable new skills and knowledge to your toolkit.

Your Speakers and Industry Experts

Arielle Eckstut is the co-founder of The Book Doctors and the author of ten books.

She speaks and writes about the science, history and culture of color and is regularly interviewed on the subject. She has appeared on or in, among others, NPR's All Things Considered, Time, and Business Insider.

Joann Eckstut is a leading color consultant and interior designer who works with a wide range of professionals including architects, developers and manufacturers of name-brand products. She is the founder of The Roomworks, a prominent New York City interior design firm.

Joann is one of twelve designers chosen by the Color Association of the United States to create the yearly interior / environmental forecast that is used by major industries to keep up with color trends.

Arielle Eckstut and Joann Eckstut are the authors of the authoritative Secret Language of Color: Science, Nature, History, Culture, Beauty of Red, Orange, Yellow, Green, Blue, & Violet, which Publishers Weekly called “terrifically entertaining and informative.” They are also the co-authors of What Is Color? 50 Questions and Answers on the Science of Color, which Steven Heller called, “enjoyably edifying.”

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Questions? We've Got Answers

Why are design skills so important right now?

Design skills are valuable for both you personally and for your company.

For you personally, design skills are important because:

Design roles are growing faster than average. The World Economic Forum ranks human-centered design among the fastest-growing skill areas through 2030.
Employers increasingly expect design skills across roles, not just from designers. Knowing design thinking, user research, or UX principles makes you more competitive in any field.
Designers who combine human-centered skills with AI expertise are in especially high demand.

For your company, design skills are important because:

Design skills help your team increase sales, retain customers, and improve customer satisfaction. Better customer experiences lead directly to better business results.
Companies that invest in design outperform the S&P 500 Index by 228% (Design Management Institute, Design Value Index).
Design is more than aesthetics. It's how teams make products easier to use, services more efficient, and technology more human. These skills create value across every department.

I’m not a designer. Why should I learn design and AI?

Design and tech skills can open up career opportunities.

For example, if you’re in a field such as:

Marketing, communication, HR, software development, customer service, business management, healthcare, teaching, and many more.

Why can design skills make you valuable in these jobs and industries?

That's because:

Design skills help your team increase sales, retain customers, and improve customer satisfaction. Better customer experiences lead directly to better business results.
Companies that invest in design outperform the S&P 500 Index by 228% (Design Management Institute, Design Value Index).
Design is more than aesthetics. It's how teams make products easier to use, services more efficient, and technology more human. These skills create value across every department.

Do I need any prior experience in design or tech?

No.

Our courses, master classes, and career programs cover everything from the fundamentals to advanced topics.

Whether you're completely new to design or an experienced professional, you'll find courses, master classes and career programs at your level.

Will I receive a Certificate?

Yes.

After you finish, you’ll receive an industry-recognized IxDF Certificate to prove you've completed an evidence-based curriculum taught by industry leaders.

Add IxDF Certificates to your LinkedIn profile, resumé and job application in a few easy steps.

You can download your certificates as .jpg files, so they are easy to share. Certificates are always valid.

How do I add the IxDF Certificate to my LinkedIn profile?

That's easy.

Add your IxDF Certificates to your LinkedIn profile, resumé and job application in a few easy steps:

Click “Add profile section” on your LinkedIn
Tap “Recommended”
Select “Add licenses or certifications”
Enter your IxDF Certificate details
Hit “Save”

You can download your IxDF Certificates as .jpg files, so they are easy to share. IxDF Certificates are always valid.

Need more detailed instructions?

How can the global and local IxDF community help me?

We can help you in several ways.

Join meet-ups in your city: Join the regular meet-ups in your city in a nearby cafe or office building to have fun and learn with people just like you. You get full access to IxDF Local Groups where you can build your network, find new opportunities, or simply enjoy yourself in the company of people who are passionate about design. The meetings are completely optional and are spread across app. 500 cities worldwide.

You can also get instant help and career advice in the IxDF online members-only forums. Here, you can build your global network through our supportive community.

I just signed up for a live Master Class. What's next?

Wonderful! When you sign up for a Master Class, you’ll receive an email from Zoom with a link to join the live Master Class.

This email is sent from [email protected] - please check your spam folder.
If you can’t find the email, please reach out to [email protected], and we’re super happy to help you!

Great news! You’ll also get an on-demand version of your Master Class a few hours after the live event ends.

A few days later, the on-demand Master Class will show up on your private profile page.

That way, you can view the Master Class on-demand at any time. As many times as you wish.

Will the live Master Class be recorded and become available on-demand?

Absolutely!

When you sign up for a live Master Class, you’ll automatically receive the link to the recording a few hours after the live event ends.

A few days later, the on-demand Master Class will show up on your private profile page if you’re an IxDF member. If you’re not a member, you’ll receive your recording by email.

You can enjoy your Master Class on-demand at any time, anywhere. Watch it as many times as you want.

What if I can’t attend a live Master Class?

Great news! We’ve got you covered.

When you sign up for the live Master Class, you’ll automatically receive the link to the recording a few hours after the live event ends.

A few days later, the on-demand Master Class will show up on your private profile page if you’re an IxDF member. If you’re not a member, you’ll receive your recording by email.

You can enjoy your Master Class on-demand at any time, anywhere. Watch it as many times as you want.

What if I have more questions?

We’d love to hear from you and help you!

Reach out to us at [email protected] or use the online contact form.

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