Micro-Usability: How to Design for Frictionless UX

1-Hour Master Class with William Hudson, Consultant Editor and Author

Watch On Demand

$50

Standard
Price

$50 $5

Special Member Price

Save Watch Now

In UX design, we spend much of our time working in problem domains with relatively casual use. Ecommerce, travel, holidays, finance and household services are examples of apps or websites that ordinary users might visit once a week at most. The result is that, as designers, we tend to focus on ease of learning rather than ease of use.

Transcript

Transcript loading ...

But in our increasingly connected and metric-hungry world, we've see a significant rise in regular user interaction. Many people now work with a handful of apps all day, every day. Beyond the well-established social media and messaging services, we have food and drink logging, exercise tracking, productivity tools, navigation and entertainment apps. And that's before we take business-to-business applications into account.

In all these scenarios of regular use, ease of learning must take a back seat. We need to consider ease of use in a very detailed way. Enter micro-usability and frictionless UX. With the guidance of UX Expert William Hudson, in this one-hour Master Class, discover how to make your solutions work for your users so they don't have to!

You’ll learn:

How to streamline interaction for frequent or expert users by reducing task times.
How to reduce user frustration and confusion by clearly communicating expectations and results.
Interaction design that works well for older or less-able audiences.
Improved data quality by minimizing user errors and unnecessary resubmission of forms.

While some of these techniques are explicitly aimed at frequent users, many also help general usability and significantly improve the user experience. You don't need a grounding in Human-Computer Interaction, but we'll be touching on some classical HCI principles:

Fitts' Law
The keystroke-level model (KLM)
Redundant coding

Your Speaker and Industry Expert

William Hudson has over 50 years of experience in building interactive systems and for the past 30 has also been active in HCI, usability and UX. He has written and taught courses attended by hundreds of students in both academia and industry. William has authored over 30 articles related to HCI, has created new card sorting methods and tools for user experience research, and spent seven years benchmarking the intranets of many global companies. He is currently Principal Consultant for Syntagm Ltd and a member of the IxDF staff, where he is currently writing or editing courses on the practical application of AI in user experience research, persona-driven design and object-oriented user interface design.

Build High-Impact Design and AI Skills

Learn from industry leaders.
Practical 1-hour Master Classes.
Apply what you learn right away.
Already a member? Log in to get your 90% discount.

Watch Now for $ 50 or Become a Member and Pay Only $ 5

Get a Certificate

You get an industry-recognized IxDF Certificate after each Master Class you complete. Add it to your LinkedIn profile and résumé to show managers and clients you learned your skills from the best.

An Example of a Certificate for Masterclass Participation

Questions? We've Got Answers

Why are design skills so important right now?

Design skills are valuable for both you personally and for your company.

For you personally, design skills are important because:

Design roles are growing faster than average. The World Economic Forum ranks human-centered design among the fastest-growing skill areas through 2030.
Employers increasingly expect design skills across roles, not just from designers. Knowing design thinking, user research, or UX principles makes you more competitive in any field.
Designers who combine human-centered skills with AI expertise are in especially high demand.

For your company, design skills are important because:

Design skills help your team increase sales, retain customers, and improve customer satisfaction. Better customer experiences lead directly to better business results.
Companies that invest in design outperform the S&P 500 Index by 228% (Design Management Institute, Design Value Index).
Design is more than aesthetics. It's how teams make products easier to use, services more efficient, and technology more human. These skills create value across every department.

I’m not a designer. Why should I learn design and AI?

Design and tech skills can open up career opportunities.

For example, if you’re in a field such as:

Marketing, communication, HR, software development, customer service, business management, healthcare, teaching, and many more.

Why can design skills make you valuable in these jobs and industries?

That's because:

Design skills help your team increase sales, retain customers, and improve customer satisfaction. Better customer experiences lead directly to better business results.
Companies that invest in design outperform the S&P 500 Index by 228% (Design Management Institute, Design Value Index).
Design is more than aesthetics. It's how teams make products easier to use, services more efficient, and technology more human. These skills create value across every department.

Do I need any prior experience in design or tech?

No.

Our courses, master classes, and career programs cover everything from the fundamentals to advanced topics.

Whether you're completely new to design or an experienced professional, you'll find courses, master classes and career programs at your level.

Will I receive a Certificate?

Yes.

After you finish, you’ll receive an industry-recognized IxDF Certificate to prove you've completed an evidence-based curriculum taught by industry leaders.

Add IxDF Certificates to your LinkedIn profile, resumé and job application in a few easy steps.

You can download your certificates as .jpg files, so they are easy to share. Certificates are always valid.

How do I add the IxDF Certificate to my LinkedIn profile?

That's easy.

Add your IxDF Certificates to your LinkedIn profile, resumé and job application in a few easy steps:

Click “Add profile section” on your LinkedIn
Tap “Recommended”
Select “Add licenses or certifications”
Enter your IxDF Certificate details
Hit “Save”

You can download your IxDF Certificates as .jpg files, so they are easy to share. IxDF Certificates are always valid.

Need more detailed instructions?

How can the global and local IxDF community help me?

We can help you in several ways.

Join meet-ups in your city: Join the regular meet-ups in your city in a nearby cafe or office building to have fun and learn with people just like you. You get full access to IxDF Local Groups where you can build your network, find new opportunities, or simply enjoy yourself in the company of people who are passionate about design. The meetings are completely optional and are spread across app. 500 cities worldwide.

You can also get instant help and career advice in the IxDF online members-only forums. Here, you can build your global network through our supportive community.

I just signed up for a live Master Class. What's next?

Wonderful! When you sign up for a Master Class, you’ll receive an email from Zoom with a link to join the live Master Class.

This email is sent from [email protected] - please check your spam folder.
If you can’t find the email, please reach out to [email protected], and we’re super happy to help you!

Great news! You’ll also get an on-demand version of your Master Class a few hours after the live event ends.

A few days later, the on-demand Master Class will show up on your private profile page.

That way, you can view the Master Class on-demand at any time. As many times as you wish.

Will the live Master Class be recorded and become available on-demand?

Absolutely!

When you sign up for a live Master Class, you’ll automatically receive the link to the recording a few hours after the live event ends.

A few days later, the on-demand Master Class will show up on your private profile page if you’re an IxDF member. If you’re not a member, you’ll receive your recording by email.

You can enjoy your Master Class on-demand at any time, anywhere. Watch it as many times as you want.

What if I can’t attend a live Master Class?

Great news! We’ve got you covered.

When you sign up for the live Master Class, you’ll automatically receive the link to the recording a few hours after the live event ends.

A few days later, the on-demand Master Class will show up on your private profile page if you’re an IxDF member. If you’re not a member, you’ll receive your recording by email.

You can enjoy your Master Class on-demand at any time, anywhere. Watch it as many times as you want.

What if I have more questions?

We’d love to hear from you and help you!

Reach out to us at [email protected] or use the online contact form.

View All FAQs