Demonstrate the ROI of Design Thinking and Win Stakeholder Support

1-Hour Master Class with Jeanne Liedtka, UTC Emeritus Professor at UVA’s Darden School of Business

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In this Master Class, you will:

Get excited about a fresh, persuasive way to communicate the business value of Design Thinking, even to people who think it’s just a “soft skill.” You’ll learn why traditional ROI metrics often fail to capture design’s full impact and how to talk about its true value in ways business leaders and stakeholders can finally understand.
Make yourself invaluable by learning how to frame design not as decoration, but as a strategic driver of retention, innovation, and growth. You’ll discover the hidden behaviors and skills that make Design Thinking effective and how to explain them in the language of business. This Master Class gives you the words and data to turn skeptics into believers.
Gain confidence and credibility with a storytelling framework you can use in your next presentation, meeting, or stakeholder pitch to fast-track your next ROI case and win support for your design work, no matter your role or industry.

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You'll learn from the best:

In this Master Class, you’ll learn from one of the world’s leading experts:

Jeanne Liedtka: UTC Emeritus Professor of Business at the University of Virginia’s Darden Graduate School of Business, and co-author of The Experimentation Field Book: A Step-by-Step Project Guide.

Your Speaker and Industry Expert

Jeanne Liedtka is the UTC Emeritus Professor of Business at the University of Virginia’s Darden Graduate School of Business. With interests at the intersection of strategy and design, Jeanne has written eight books and multiple articles on the subject of strategy, innovation, and design thinking, and consulted with a diverse set of organizations including IBM, Samsung, NASA, The United Nations, and the government of Singapore. Her most recent book is The Experimentation Field Book: A Step-by-Step Project Guide, co-authored with Natalie Foley, David Kester and Elizabeth Chen.

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Questions? We've Got Answers

Design skills are valuable for both you personally and for your company.

For you personally, design skills are important because:

Design roles are growing faster than average. The World Economic Forum ranks human-centered design among the fastest-growing skill areas through 2030.
Employers increasingly expect design skills across roles, not just from designers. Knowing design thinking, user research, or UX principles makes you more competitive in any field.
Designers who combine human-centered skills with AI expertise are in especially high demand.

For your company, design skills are important because:

Design skills help your team increase sales, retain customers, and improve customer satisfaction. Better customer experiences lead directly to better business results.
Companies that invest in design outperform the S&P 500 Index by 228% (Design Management Institute, Design Value Index).
Design is more than aesthetics. It's how teams make products easier to use, services more efficient, and technology more human. These skills create value across every department.

Design and tech skills can open up career opportunities.

For example, if you're in a field such as:

Marketing, communication, HR, software development, customer service, business management, healthcare, teaching, and many more.

Why can design skills make you valuable in these jobs and industries?

That's because:

Design skills help your team increase sales, retain customers, and improve customer satisfaction. Better customer experiences lead directly to better business results.
Companies that invest in design outperform the S&P 500 Index by 228% (Design Management Institute, Design Value Index).
Design is more than aesthetics. It's how teams make products easier to use, services more efficient, and technology more human. These skills create value across every department.

No.

Our courses, master classes, and career programs cover everything from the fundamentals to advanced topics.

Whether you're completely new to design or an experienced professional, you'll find courses, master classes and career programs at your level.

Yes.

After you finish, you'll receive an industry-recognized IxDF Certificate to prove you've completed an evidence-based curriculum taught by industry leaders.

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Add your IxDF Certificates to your LinkedIn profile, resumé and job application in a few easy steps:

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You can download your IxDF Certificates as .jpg files, so they are easy to share. IxDF Certificates are always valid.

Need more detailed instructions?

We can help you in several ways.

Join meetups in your city: Join the regular meetups in your city in a nearby cafe or office building to have fun and learn with people just like you. You get full access to IxDF Local Groups where you can build your network, find new opportunities, or simply enjoy yourself in the company of people who are passionate about design. The meetings are completely optional and are spread across app. 500 cities worldwide.

You can also get instant help and career advice in the IxDF online members-only forums. Here, you can build your global network through our supportive community.

Wonderful! When you sign up for a Master Class, you'll receive an email from us with a link to join the live Master Class.

If you can't find the email, please reach out to [email protected], and we're super happy to help you!

Great news! You'll also get an on-demand version of your Master Class a few hours after the live event ends.

A few days later, the on-demand Master Class will also show up on your private profile page if you're a member.

That way, you can view the Master Class on-demand at any time. As many times as you wish.

Absolutely!

When you sign up for a live Master Class, you'll automatically receive the link to the recording a few hours after the live event ends.

A few days later, the on-demand Master Class will show up on your private profile page if you're an IxDF member. If you're not a member, you'll receive your recording by email.

You can enjoy your Master Class on-demand at any time, anywhere. Watch it as many times as you want.

Great news! We've got you covered.

When you sign up for the live Master Class, you'll automatically receive the link to the recording a few hours after the live event ends.

A few days later, the on-demand Master Class will show up on your private profile page if you're an IxDF member. If you're not a member, you'll receive your recording by email.

You can enjoy your Master Class on-demand at any time, anywhere. Watch it as many times as you want.

We'd love to hear from you and help you!

Reach out to us at [email protected] or use the online contact form.

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