Top 10 Things Designers Need to Know About People

1-Hour Master Class with Susan Weinschenk, Chief Behavioral Scientist and CEO at The Team W, Inc.

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Brain and behavioral science research is exploding with new (and sometimes strange) insights about how people perceive, pay attention, think, learn, and take action.

Designers, especially UX designers, need to understand people–their users–to create successful designs. Behavioral Psychologist, Susan Weinschenk, shares the top 10 things you, designers, need to know about people. Taken from her book, 100 Things Every Designer Needs to Know About People, she extracts her 10 most essential tips for designers, including research on vision, mental processing, and what motivates people so that you’re better able to design products and services that work.

Transcript

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You’ll learn:

How to create better designs through behavioral science
How to use storytelling to enhance your designs
How to design with the unconscious brain in mind
The importance of peripheral vision
And much more!

Your Speaker and Industry Expert

Susan Weinschenk, popularly known as "The Brain Lady", has a Ph.D. in Psychology, and is the Chief Behavioral Scientist and CEO at The Team W, Inc, as well as an Adjunct Professor at the University of Wisconsin, Stevens Point.

Susan consults with Fortune 1000 companies, start-ups, governments and non-profits, and is the author of several books, including 100 Things Every Designer Needs To Know About People, 100 MORE Things Every Designer Needs To Know About People and How To Get People To Do Stuff.

You can follow Susan's work on The Team W website and on Twitter @thebrainlady

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Design skills help your team increase sales, retain customers, and improve customer satisfaction. Better customer experiences lead directly to better business results.
Companies that invest in design outperform the S&P 500 Index by 228% (Design Management Institute, Design Value Index).
Design is more than aesthetics. It's how teams make products easier to use, services more efficient, and technology more human. These skills create value across every department.

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