User Journey Mapping for Better UX

1-Hour Master Class with Kelly Jura, CXO + Head of Product at Qwoted

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Uncover actionable insights using an empathetic mindset and a user journey mapping framework. Iterate and optimize user experience by highlighting key touchpoints and uncovering product or communication gaps.

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In this Master Class, Kelly Jura, renaissance woman and UX design pioneer, will illustrate why user journey mapping can be one of the best exercises you’ll ever conduct.

You’ll learn:

What a user journey map is.
Why user journey mapping is critical for the user experience.
Why user journey mapping is important for your team to help uncover strategic oversights, gaps, and opportunities.
Who should be involved in the discussion.
How you can gain perspective from other business teams and set aside assumptions.
How often should you employ the user journey mapping exercise.
Why journey mapping only works if everyone is committed to collaboration.
How to validate member journey maps.

This Master Class is for anyone who is interested in better understanding how to visually represent the way users experience products or services and improve the experience for end users.

Your Speaker and Industry Expert

Kelly seamlessly navigates the fields of design, marketing, and user experience. Certified by MIT in human-computer interaction and NN/g for User Experience Management, Kelly holds patents for proprietary design processes and serves on the board of the Design Management Institute. A seasoned product leader and certified ScrumMaster, she blends strategic vision with agile development to create technology that truly connects.

As Chief Experience Officer at Qwoted, she leads efforts to connect journalists with trusted experts, ensuring the platform is intuitive, impactful, and rooted in real user needs, while helping broaden access and visibility for voices that are often overlooked. A recognized industry expert dedicated to shaping the future of user experience design and research, Kelly speaks at conferences, hosts master classes, and regularly contributes to industry publications.

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Questions? We've Got Answers

Design skills are valuable for both you personally and for your company.

For you personally, design skills are important because:

Design roles are growing faster than average. The World Economic Forum ranks human-centered design among the fastest-growing skill areas through 2030.
Employers increasingly expect design skills across roles, not just from designers. Knowing design thinking, user research, or UX principles makes you more competitive in any field.
Designers who combine human-centered skills with AI expertise are in especially high demand.

For your company, design skills are important because:

Design skills help your team increase sales, retain customers, and improve customer satisfaction. Better customer experiences lead directly to better business results.
Companies that invest in design outperform the S&P 500 Index by 228% (Design Management Institute, Design Value Index).
Design is more than aesthetics. It's how teams make products easier to use, services more efficient, and technology more human. These skills create value across every department.

Design and tech skills can open up career opportunities.

For example, if you're in a field such as:

Marketing, communication, HR, software development, customer service, business management, healthcare, teaching, and many more.

Why can design skills make you valuable in these jobs and industries?

That's because:

Design skills help your team increase sales, retain customers, and improve customer satisfaction. Better customer experiences lead directly to better business results.
Companies that invest in design outperform the S&P 500 Index by 228% (Design Management Institute, Design Value Index).
Design is more than aesthetics. It's how teams make products easier to use, services more efficient, and technology more human. These skills create value across every department.

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Wonderful! When you sign up for a Master Class, you'll receive an email from us with a link to join the live Master Class.

If you can't find the email, please reach out to [email protected], and we're super happy to help you!

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A few days later, the on-demand Master Class will also show up on your private profile page if you're a member.

That way, you can view the Master Class on-demand at any time. As many times as you wish.

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When you sign up for a live Master Class, you'll automatically receive the link to the recording a few hours after the live event ends.

A few days later, the on-demand Master Class will show up on your private profile page if you're an IxDF member. If you're not a member, you'll receive your recording by email.

You can enjoy your Master Class on-demand at any time, anywhere. Watch it as many times as you want.

Great news! We've got you covered.

When you sign up for the live Master Class, you'll automatically receive the link to the recording a few hours after the live event ends.

A few days later, the on-demand Master Class will show up on your private profile page if you're an IxDF member. If you're not a member, you'll receive your recording by email.

You can enjoy your Master Class on-demand at any time, anywhere. Watch it as many times as you want.

We'd love to hear from you and help you!

Reach out to us at [email protected] or use the online contact form.

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