UX Magic: Achieve 10X Better Designs Through Semantic Interaction Design

1-Hour Master Class with Daniel Rosenberg, UX Professor, Designer, Executive, and Early Innovator in HCI

Watch On Demand

$50

Standard
Price

$50 $5

Special Member Price

Save Watch Now

Do you know how much cognitive load your design ideas will place on the user even before you sketch out the first screen? If the cognitive load of your design is too high, users will find your product difficult and unpleasant to use.

It's possible to measure cognitive load in a usability lab, but by then it is usually too late and too expensive to fix the underlying problems. The solution? You need to know how much cognitive load your users will face and mitigate it at the beginning of your design projects. In other words, the intent to minimize cognitive load should guide your design practice from the very start.

In this Master Class, Daniel Rosenberg introduces Semantic Interaction Design, a revolutionary method that spans all the way from core conceptual models to the deployment of applied game theory techniques to create optimal experiences for users. You'll learn:

How cognitive science lends itself to Semantic Interaction Design
Real examples of the benefits and success of this new approach
How to convert product requirements into initial UX designs 10X faster
How to design with higher initial quality
The 4-layer UX framework that unifies UX grammar, presentation, flow and game theory
How this method incorporates data driven business decisions to guide product success

Transcript

Transcript loading ...

This Master Class is based on Daniel Rosenberg's book UX Magic, which explores how designers can transform product requirements into rich experiences. You'll learn how to maximize the efficacy of your design using the smallest number of screens and flow steps. The result? You'll design experiences that are intuitive and enjoyable for the user, resulting in sustained success for your product.

Forget the “fail early, fail often” myth of trial and error UX design. Professor Rosenberg will show you a proven recipe for getting it right on the first try!

Your Speaker and Industry Expert

Daniel Rosenberg is the 2019 recipient of the SigCHI Lifetime Practice Award for his combinations of technical and leadership contributions to the field over the past 40+ years.

Currently, he is a UX consultant and an adjunct professor of HCI at San Jose State University. He serves on the advisory board of the Interaction Design Foundation and for 5 years edited the “Business of UX” Forum in ACM Interactions magazine.

Dan invented many of the standard GUI design patterns we use today during the early days of the software industry, when he worked as a User Interface Architect for Ashton-Tate & Borland. These include the first GUI Integrated Development Environment, defining the workspace style UX for programming and creative tools. He invented Tabs as a UI mechanism and also designed the first GUI administration UX while he was the UX VP at Oracle.

Over the course of his career, Dan has introduced many UX methods that are now common practice. Documented examples include coauthoring the Rapid Prototyping chapter in the first Handbook of HCI (Elsevier 1988). At a CHI1988 special session he introduced the UX community to the concept of GUI look and feel as an integral part of corporate branding. During this same period, he coauthored Human Factors in Product Design (Elsevier 1991), the first consumer product focused HF textbook which revolutionized both design education and practice for over a decade.

With his book UX Magic, published by IxDF, Dan shares his cumulative knowledge of IxD science, theory and practice in a comprehensive new method that he hopes will once again propel the whole HCI field to greater success.

To learn more about Dan or contact him, visit rCDOUX.com

Build High-Impact Design and AI Skills

Learn from industry leaders.
Practical 1-hour Master Classes.
Apply what you learn right away.
Already a member? Log in to get your 90% discount.

Watch Now for $ 50 or Become a Member and Pay Only $ 5

Get a Certificate

You get an industry-recognized IxDF Certificate after each Master Class you complete. Add it to your LinkedIn profile and résumé to show managers and clients you learned your skills from the best.

An Example of a Certificate for Masterclass Participation

Questions? We've Got Answers

Why are design skills so important right now?

Design skills are valuable for both you personally and for your company.

For you personally, design skills are important because:

Design roles are growing faster than average. The World Economic Forum ranks human-centered design among the fastest-growing skill areas through 2030.
Employers increasingly expect design skills across roles, not just from designers. Knowing design thinking, user research, or UX principles makes you more competitive in any field.
Designers who combine human-centered skills with AI expertise are in especially high demand.

For your company, design skills are important because:

Design skills help your team increase sales, retain customers, and improve customer satisfaction. Better customer experiences lead directly to better business results.
Companies that invest in design outperform the S&P 500 Index by 228% (Design Management Institute, Design Value Index).
Design is more than aesthetics. It's how teams make products easier to use, services more efficient, and technology more human. These skills create value across every department.

I’m not a designer. Why should I learn design and AI?

Design and tech skills can open up career opportunities.

For example, if you’re in a field such as:

Marketing, communication, HR, software development, customer service, business management, healthcare, teaching, and many more.

Why can design skills make you valuable in these jobs and industries?

That's because:

Design skills help your team increase sales, retain customers, and improve customer satisfaction. Better customer experiences lead directly to better business results.
Companies that invest in design outperform the S&P 500 Index by 228% (Design Management Institute, Design Value Index).
Design is more than aesthetics. It's how teams make products easier to use, services more efficient, and technology more human. These skills create value across every department.

Do I need any prior experience in design or tech?

No.

Our courses, master classes, and career programs cover everything from the fundamentals to advanced topics.

Whether you're completely new to design or an experienced professional, you'll find courses, master classes and career programs at your level.

Will I receive a Certificate?

Yes.

After you finish, you’ll receive an industry-recognized IxDF Certificate to prove you've completed an evidence-based curriculum taught by industry leaders.

Add IxDF Certificates to your LinkedIn profile, resumé and job application in a few easy steps.

You can download your certificates as .jpg files, so they are easy to share. Certificates are always valid.

How do I add the IxDF Certificate to my LinkedIn profile?

That's easy.

Add your IxDF Certificates to your LinkedIn profile, resumé and job application in a few easy steps:

Click “Add profile section” on your LinkedIn
Tap “Recommended”
Select “Add licenses or certifications”
Enter your IxDF Certificate details
Hit “Save”

You can download your IxDF Certificates as .jpg files, so they are easy to share. IxDF Certificates are always valid.

Need more detailed instructions?

How can the global and local IxDF community help me?

We can help you in several ways.

Join meet-ups in your city: Join the regular meet-ups in your city in a nearby cafe or office building to have fun and learn with people just like you. You get full access to IxDF Local Groups where you can build your network, find new opportunities, or simply enjoy yourself in the company of people who are passionate about design. The meetings are completely optional and are spread across app. 500 cities worldwide.

You can also get instant help and career advice in the IxDF online members-only forums. Here, you can build your global network through our supportive community.

I just signed up for a live Master Class. What's next?

Wonderful! When you sign up for a Master Class, you’ll receive an email from Zoom with a link to join the live Master Class.

This email is sent from [email protected] - please check your spam folder.
If you can’t find the email, please reach out to [email protected], and we’re super happy to help you!

Great news! You’ll also get an on-demand version of your Master Class a few hours after the live event ends.

A few days later, the on-demand Master Class will show up on your private profile page.

That way, you can view the Master Class on-demand at any time. As many times as you wish.

Will the live Master Class be recorded and become available on-demand?

Absolutely!

When you sign up for a live Master Class, you’ll automatically receive the link to the recording a few hours after the live event ends.

A few days later, the on-demand Master Class will show up on your private profile page if you’re an IxDF member. If you’re not a member, you’ll receive your recording by email.

You can enjoy your Master Class on-demand at any time, anywhere. Watch it as many times as you want.

What if I can’t attend a live Master Class?

Great news! We’ve got you covered.

When you sign up for the live Master Class, you’ll automatically receive the link to the recording a few hours after the live event ends.

A few days later, the on-demand Master Class will show up on your private profile page if you’re an IxDF member. If you’re not a member, you’ll receive your recording by email.

You can enjoy your Master Class on-demand at any time, anywhere. Watch it as many times as you want.

What if I have more questions?

We’d love to hear from you and help you!

Reach out to us at [email protected] or use the online contact form.

View All FAQs