Data-Driven Design: Quantitative Research for UX

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In This Course, You'll

  • Get excited when you learn the secret to creating products and services people love! If you've ever struggled with conflicting feedback or too many ideas, then this course is for you. Data-Driven Design bridges creativity and logic. You'll use quantitative research to clear the fog and look at people's behavior at scale for everything from apps to business strategies. You’ll learn how numbers tell powerful human stories, and how timeless human-centered design skills help you interpret them. Data gives you clarity, confidence, and credibility. You'll stop guessing and start making real, evidence-based decisions that lead to more user love, more clarity, and the kind of salary that reflects your value.

  • Make yourself invaluable as you collect, analyze, and use data to create designs that deliver measurable results. Did you know that data-driven organizations are 23x more likely to hook new customers, 6x more likely to retain them, and 19x as likely to be profitable? In this course, you'll get in-demand skills that make you an asset in any role that involves decision-making or problem-solving. Data-driven insights—like conversion rates, A/B test results, or satisfaction metrics—make it easier to get buy-in from decision-makers and show the Return on Investment (ROI) of smart, human-centered decisions. As AI becomes standard for processing data, your ability to frame the right problems, interpret results through a human lens, and translate insights into action is what makes you irreplaceable and turns AI into your new superpower.

  • Gain confidence and credibility with hands-on methods and a step-by-step approach to basic statistics. It's easier than you think, even if you don't have experience with design or data. You'll learn to screen participants, write good questions for meaningful surveys, and avoid survey bias. Fast-track your success with 10+ ready-to-use templates, like our How to Choose a Statistical Test guide. Optional real-world projects, including user surveys and early-design testing, allow you to use your new skills immediately and walk away with standout case studies for your portfolio!

It's Easy to Fast-Track Your Career with the World's Best Experts

Master complex skills effortlessly with proven best practices and toolkits directly from the world's top design experts. Meet your expert for this course:

  • William Hudson: User Experience Strategist and Founder of Syntagm.

Get an Industry-Recognized IxDF Course Certificate

Increase your credibility, salary potential and job opportunities by showing credible evidence of your skills.

IxDF Course Certificates set the industry gold standard. Add them to your LinkedIn profile, resumé, and job applications.

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Our clients: IBM, HP, Adobe, GE, Accenture, Allianz, Phillips, Deezer, Capgemin, Mcafee, SAP, Telenor, Cigna, British Parliament, State of New York

Is This Course Right for You?

  • You want to land a job in design – or get a promotion.
  • You want to learn real-world design skills that are valuable in any job and any industry.
  • You want timeless human-centered skills AI cannot replace and turn AI into your superpower.
  • You're tired of wasting time on influencers and want to learn from real experts.
  • You want actual career outcomes, like increasing your salary potential and job opportunities.
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Loved by People Around the World

View full testimonial from Andrea Wilkins
Andrea Wilkins
Andrea Wilkins
Senior Product Designer

The instructor is an incredible teacher. He was so engaging and felt so relaxed throughout. You can tell he's done this before. I could list...

IxDF Course Certificate awarded to Andrea Wilkins for completing the "Data-Driven Design: Quantitative Research for UX" course
View full testimonial from Carmela Farias
Carmela Farias
Carmela Farias
UX/UI designer

He is a highly experienced professional, and you can tell he knows a lot. I like the way he explains things with close examples, and he does...

IxDF Course Certificate awarded to Carmela Farias for completing the "Data-Driven Design: Quantitative Research for UX" course

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Course Overview:

  • Each week, one lesson becomes available.
  • Study flexibly. Take as much time as you want.
  • 27h, 8m over 7 weeks (est.).

Lesson 0: Welcome and Introduction

To be scheduled. Estimated time to complete: 1 hour, 44 mins.

  • In-depth video lesson with experts, animations and templates. 0.1 An Introduction to Courses from IxDF (33 mins)
  • Multimedia lesson: E.g. templates, animations, illustrations, graphs, and text. 0.2 Get Help, Career Advice, and Job Opportunities (6 mins)
  • In-depth video lesson with experts, animations and templates. 0.3 How to Get Your Course Certificate (20 mins)
  • Community-based learning and networking. 0.4 Grow Your Global Network and Build Your Brand (12 mins)

Lesson 1: Why Design with Data?

To be scheduled. Estimated time to complete: 2 hours, 51 mins.

  • In-depth video lesson with experts, animations and templates. 1.1 Welcome to Data-Driven Design: Quantitative Research for UX (49 mins)
  • In-depth video lesson with experts, animations and templates. 1.2 Introducing Quantitative Research Methods (17 mins)
  • In-depth video lesson with experts, animations and templates. 1.3 How to Fit Quantitative Research into the Project Lifecycle (16 mins)
  • In-depth video lesson with experts, animations and templates. 1.4 Qualitative and Quantitative Research – What’s the Difference? (15 mins)

Lesson 2: Statistics

To be scheduled. Estimated time to complete: 5 hours, 36 mins.

  • Multimedia lesson: E.g. templates, animations, illustrations, graphs, and text. 2.1 Welcome and Introduction (6 mins)
  • In-depth video lesson with experts, animations and templates. 2.2 Basic Statistics (33 mins)
  • In-depth video lesson with experts, animations and templates. 2.3 Does Usability Follow a Normal Distribution? (21 mins)
  • In-depth video lesson with experts, animations and templates. 2.4 Parametric vs Non-Parametric Statistics (27 mins)

Lesson 3: Surveys

To be scheduled. Estimated time to complete: 4 hours, 8 mins.

  • In-depth video lesson with experts, animations and templates. 3.1 Welcome and Introduction (18 mins)
  • In-depth video lesson with experts, animations and templates. 3.2 Why and When to Use Surveys (17 mins)
  • In-depth video lesson with experts, animations and templates. 3.3 How to Get Started with Surveys (31 mins)
  • In-depth video lesson with experts, animations and templates. 3.4 Writing Good Questions for Surveys (28 mins)

Lesson 4: Early-Design Testing

To be scheduled. Estimated time to complete: 3 hours, 40 mins.

  • Multimedia lesson: E.g. templates, animations, illustrations, graphs, and text. 4.1 Welcome and Introduction (5 mins)
  • In-depth video lesson with experts, animations and templates. 4.2 Early-Design Testing (21 mins)
  • In-depth video lesson with experts, animations and templates. 4.3 Getting Started with Early-Design Tests (35 mins)
  • In-depth video lesson with experts, animations and templates. 4.4 Tree Testing (15 mins)

Lesson 5: Web and App Analytics

To be scheduled. Estimated time to complete: 6 hours, 51 mins.

  • Multimedia lesson: E.g. templates, animations, illustrations, graphs, and text. 5.1 Welcome and Introduction (5 mins)
  • In-depth video lesson with experts, animations and templates. 5.2 Analytics Data Types (16 mins)
  • In-depth video lesson with experts, animations and templates. 5.3 When and Why to Use Analytics (23 mins)
  • In-depth video lesson with experts, animations and templates. 5.4 Analytics and User Experience (13 mins)

Lesson 6: A/B and Multivariate Testing

To be scheduled. Estimated time to complete: 4 hours, 2 mins.

  • Multimedia lesson: E.g. templates, animations, illustrations, graphs, and text. 6.1 Welcome and Introduction (5 mins)
  • In-depth video lesson with experts, animations and templates. 6.2 Getting Started (39 mins)
  • In-depth video lesson with experts, animations and templates. 6.3 What to Test (26 mins)
  • In-depth video lesson with experts, animations and templates. 6.4 What’s Involved (35 mins)

Lesson 7: IxDF Course Certificate and Course Wrap-up

To be scheduled. Estimated time to complete: 13 mins.

  • In-depth video lesson with experts, animations and templates. 7.1 How to Add Your IxDF Certificate to LinkedIn (7 mins)
  • Multimedia lesson: E.g. templates, animations, illustrations, graphs, and text. 7.2 Help Us Help You: Course Evaluation (4 mins)
  • Multimedia lesson: E.g. templates, animations, illustrations, graphs, and text. 7.3 Six Steps to Your Career Success (3 mins)
  • Multimedia lesson: E.g. templates, animations, illustrations, graphs, and text. 7.4 Get Your IxDF Course Certificate (2 mins)

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Louiselle Morand Salvo
Louiselle Morand Salvo
User researcher

Very well structured (overall syllabus + individual lessons), useful tools, and very precise information. The feedback on the questions is detailed; I'm impressed by the work done by the teacher!

Andrea Wilkins
Andrea Wilkins
Senior Product Designer

The instructor is an incredible teacher. He was so engaging and felt so relaxed throughout. You can tell he's done this before. I could listen to him teach all day.

Norman Laborde
Norman Laborde

William explained complex concepts in a way that was approachable. The resources he offered were valuable and I have a good list of new books and bookmarks that resulted from the course.

Naomi Heagney
Naomi Heagney
UX Consultant

The instructor was very knowledgeable, and with the help of the course material, concepts were explained in a simple and clear manner.

Stephanie Baeza
Stephanie Baeza
UX Researcher/Designer

I think it is beneficial as a very high-level overview of methods beyond the typical qualitative ones many UX folks are used to.

Talia Ong
Talia Ong
UX Designer

It makes complex topics that are sometimes hard for us, UX designers, to grasp and easy to understand.

Maria del mar
Maria del mar
Sr. Product Designer

He really has experience from the industry, and he knows and teaches key points to a great research process.

Paul Anthony Koenig
Paul Anthony Koenig
Systems Engineer

This instructor is the best! In every class I've taken, his lectures are the epitome of clarity and usefulness.

Christalyn Duff
Christalyn Duff
UI/UX Designer

I love his practicality and sense of humor. You can tell he really enjoys his topic and has years of experience that he's sharing from. The examples were always helpful and relevant.

Carmela Farias
Carmela Farias
UX/UI designer

He is a highly experienced professional, and you can tell he knows a lot. I like the way he explains things with close examples, and he doesn't use super technical or very lofty words. He comments on reality and not on expectations of realities.

Amber Garrett
Amber Garrett
Student

The instructor was/is incredibly knowledgeable about this topic! He shows strong insights and experience into data driven design and provided examples of his own work for learning purposes.