Data-Driven Design: Quantitative Research for UX
How This Course Will Transform Your Career
In This Course, You'll
Get excited when you learn the secret to creating products and services people love! If you've ever struggled with conflicting feedback or too many ideas, then this course is for you. Data-Driven Design bridges creativity and logic. You'll use quantitative research to clear the fog and look at people's behavior at scale for everything from apps to business strategies. Data reveals deeper human truths, and you'll learn how to spot patterns that qualitative research methods alone can't reveal. This course isn't just about numbers—it's about the story numbers tell. Data gives you clarity, confidence, and credibility. You'll stop guessing and start making real, evidence-based decisions that lead to more user love, more clarity, and the kind of salary that reflects your value.
Make yourself invaluable as you collect, analyze, and use data to create designs that deliver measurable results. Did you know that data-driven organizations are 23x more likely to hook new customers, 6x more likely to retain them, and 19x as likely to be profitable? In this course, you'll get in-demand skills that make you an asset in any role that involves decision-making or problem-solving. Data-driven insights—like conversion rates, A/B test results, or satisfaction metrics—make it easier to get buy-in from decision-makers and show the Return on Investment (ROI) of smart, human-centered decisions.
Gain confidence and credibility with hands-on methods and a step-by-step approach to basic statistics. It's easier than you think, even if you don't have experience with design or data. You'll learn to screen participants, write good questions for meaningful surveys, and avoid survey bias. Fast-track your success with 10+ ready-to-use templates, like our How to Choose a Statistical Test guide. Optional real-world projects, including user surveys and early-design testing, allow you to use your new skills immediately and walk away with standout case studies for your portfolio!
It's Easy to Fast-Track Your Career with the World's Best Experts
Master complex skills effortlessly with proven best practices and toolkits directly from the world's top design experts. Meet your expert for this course:
William Hudson: User Experience Strategist and Founder of Syntagm.
Gain an Industry-Recognized UX Course Certificate
Use your industry-recognized Course Certificate on your resume, CV, LinkedIn profile or your website.

Our courses and Course Certificates are trusted by these industry leaders:
Why Learn Data-Driven Design?
Data-Driven Design falls under the umbrella term of User Experience (UX) design. UX design is your fast-track to a meaningful, secure, and rewarding career.
Worried You'll Lose Your Job to AI? UX Design Skills Make You AI-Proof
UX design builds on your core human strengths such as emotional intelligence, deep human understanding, critical thinking, intuition, and imagination.
AI can't replicate your uniquely human ability to design for real emotions and needs such as joy, comfort, curiosity, safety, and a sense of belonging. These deeply human insights are your superpowers. With UX design skills, you'll turn them into products and experiences people truly love. You become irreplaceable, confident and in demand.
And yes, we'll also show you how to use AI to accelerate your results.
Feeling Stuck in the 9–5? Design Your Freedom
Tired of feeling undervalued, anxious, or trapped in your career? UX design skills open doors to freedom, flexibility, remote work, and a career you're excited about—without starting from scratch.
Stop wondering if you could be more. Start realizing your full potential today.
UX Design is Booming: Accelerate Your Career to Higher Salaries and Impact Across All Jobs and Industries
Salaries for people with design skills are soaring, often surpassing $200K in cities like San Francisco, and job growth is strong (13% globally). Why? Because companies thrive when their users are happy. Companies that invest in great design outperform the S&P 500 Index by a whopping 228%.
Design a Life You Love
Great design is all about helping people meet their needs and achieve their goals through intuitive, meaningful, and delightful experiences. Skills in design will empower you to create experiences and products that make people's lives easier and more fulfilling. And when people love what you create, your business thrives, and your salary potential grows. You get the ultimate double win:
You'll feel deeply fulfilled by designing experiences and products people love.
You'll be financially rewarded for your real-world impact.
Course Overview: What You'll Master
- Each week, one lesson becomes available.
- There's no time limit to finish a course. Lessons have no deadlines.
- Estimated learning time: 28 hours 15 mins spread over 7 weeks.
Lesson 0: Welcome and Introduction
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0.1: Get Help, Career Advice, and Job Opportunities (2 mins)
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0.2: How to Get Your Course Certificate (16 mins)
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0.3: Grow Your Global Network and Build Your Brand (12 mins)
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0.4: Global Skills, Local Jobs: Build Your Network in Your Area (2 mins)
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0.5: Gain Timeless Skills Through Courses from IxDF (21 mins)
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0.6: Mandatory vs Optional Lesson Items (7 mins)
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0.7: Learn Smarter: The Perfect Mix of Video and Text (6 mins)
Lesson 1: Why Design with Data?
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1.1: Welcome to Data-Driven Design: Quantitative Research for UX (49 mins)
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1.2: Introducing Quantitative Research Methods (17 mins)
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1.3: How to Fit Quantitative Research into the Project Lifecycle (16 mins)
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1.4: Qualitative and Quantitative Research – What’s the Difference? (15 mins)
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1.5: Why Do Triangulation in User Research? (10 mins)
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1.6: Why Care about Statistical Significance? (17 mins)
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1.7: Pitfalls in Recruiting Participants for User Research (24 mins)
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1.8: How to Screen Research Participants (11 mins)
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1.9: Conversations: Community-Based Learning and Networking (6 mins)
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1.10: Congratulations and Recap (10 mins)
Lesson 2: Statistics
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2.1: Welcome and Introduction (6 mins)
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2.2: Basic Statistics (33 mins)
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2.3: Does Usability Follow a Normal Distribution? (21 mins)
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2.4: Parametric vs Non-Parametric Statistics (27 mins)
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2.5: Data Types (23 mins)
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2.6: Hypothesis Testing (22 mins)
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2.7: How to Choose a Statistical Test (24 mins)
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2.8: How to Use Statistical Tests (17 mins)
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2.9: How to Use Tests for Categorical Data (18 mins)
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2.10: Using Percentages in Categorical Tests (12 mins)
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2.11: Likert Scale Case Study (26 mins)
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2.12: What Is Sampling in Data Analytics? (37 mins)
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2.13: Correlation in User Experience (18 mins)
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2.14: Effect Size and Power in Statistics (11 mins)
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2.15: Confidence Intervals (12 mins)
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2.16: Conversations: Community-Based Learning and Networking (6 mins)
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2.17: Congratulations and Recap (31 mins)
Lesson 3: Surveys
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3.1: Welcome and Introduction (18 mins)
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3.2: Why and When to Use Surveys (17 mins)
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3.3: How to Get Started with Surveys (31 mins)
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3.4: Writing Good Questions for Surveys (28 mins)
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3.5: Survey Bias (17 mins)
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3.6: General Tips on Surveys (20 mins)
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3.7: Ensuring Quality (30 mins)
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3.8: Standardized Usability Questionnaires (21 mins)
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3.9: Data Analysis and Significance in Surveys (29 mins)
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3.10: Build Your Portfolio: User Survey (12 mins)
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3.11: Congratulations and Recap (31 mins)
Lesson 4: Early-Design Testing
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4.1: Welcome and Introduction (5 mins)
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4.2: Early-Design Testing (21 mins)
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4.3: Getting Started with Early-Design Tests (35 mins)
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4.4: Tree Testing (15 mins)
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4.5: First-Click Testing (17 mins)
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4.6: Ensuring Quality in Early-Design Tests (25 mins)
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4.7: Data Analysis and Significance in Early-Design Tests (30 mins)
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4.8: Tree-Testing Research Example (27 mins)
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4.9: Build Your Portfolio: Early-Design Testing (13 mins)
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4.10: Conversations: Community-Based Learning and Networking (6 mins)
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4.11: Congratulations and Recap (31 mins)
Lesson 5: Web and App Analytics
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5.1: Welcome and Introduction (5 mins)
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5.2: Analytics Data Types (16 mins)
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5.3: When and Why to Use Analytics (23 mins)
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5.4: Analytics and User Experience (13 mins)
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5.5: The Mechanics of Analytics (39 mins)
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5.6: Metric Categories in Analytics (22 mins)
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5.7: Web Analytics Process (9 mins)
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5.8: Identifying Key Stakeholders (18 mins)
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5.9: Defining Primary Goals (35 mins)
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5.10: Identifying the Most Important Site Visitors (38 mins)
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5.11: Paths Through a Site (25 mins)
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5.12: Determine KPIs (13 mins)
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5.13: Ad Hoc Analyses (42 mins)
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5.14: Analytics in the organization (19 mins)
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5.15: Advanced Analytics (25 mins)
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5.16: Data analysis case study: IxDF (1 hour 10 mins)
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5.17: Congratulations and Recap (6 mins)
Lesson 6: A/B and Multivariate Testing
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6.1: Welcome and Introduction (5 mins)
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6.2: Getting Started (39 mins)
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6.3: What to Test (26 mins)
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6.4: What’s Involved (35 mins)
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6.5: An A/B Test Example (25 mins)
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6.6: Redirect and Multivariate Test Examples (31 mins)
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6.7: A/B and Multivariate Case Studies (41 mins)
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6.8: Build Your Portfolio: A/B and Multivariate Testing (13 mins)
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6.9: Congratulations and Recap (31 mins)
Lesson 7: Course Certificate, Final Networking, and Course Wrap-up
How Others Have Benefited

Louiselle Morand Salvo, Switzerland
“Very well structured (overall syllabus + individual lessons), useful tools, and very precise information. The feedback on the questions is detailed; I'm impressed by the work done by the teacher!”

Andrea Wilkins, United Kingdom
“The instructor is an incredible teacher. He was so engaging and felt so relaxed throughout. You can tell he's done this before. I could listen to him teach all day.”

Norman Laborde, Puerto Rico
“William explained complex concepts in a way that was approachable. The resources he offered were valuable and I have a good list of new books and bookmarks that resulted from the course.”
How It Works
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Lessons are self-paced so you'll never be late for class or miss a deadline.
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Your answers are graded by experts, not machines. Get an industry-recognized Course Certificate to prove your skills.
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Use your new skills in your existing job or to get a new job in UX design. Get help from our community.
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