Gestalt Psychology and Web Design: The Ultimate Guide
How This Course Will Transform Your Career
In This Course, You'll
Get excited when you discover how top brands use Gestalt psychology to make websites and apps intuitive, visually appealing, and user-friendly. Gestalt principles help you create clear layouts and a strong visual hierarchy, so your users never feel confused or overwhelmed. You already use some of these principles instinctively, for example, when you group similar tasks on your to-do list, so mastering Gestalt psychology for web design is easier than you think. You'll get methods to increase engagement and conversions by optimizing CTA placement. The result? More immediate impact: less confusion, more engagement, higher conversions, and happier customers. That leads to higher company profits, better career opportunities, and greater job satisfaction.
Make yourself invaluable when you organize visual elements to guide behavior and drive desired outcomes. Whether you're streamlining the layout of a patient portal or designing a retail website that converts, the science behind human perception dramatically improves outcomes across industries. When you apply Gestalt psychology in web design, you're not just creating something visually appealing, you're designing experiences that feel right, reduce overload, and build lasting brand loyalty. This pays off significantly, as studies show that, on average, every dollar invested in UX design brings 100 dollars in return. Stop swimming upstream by learning tools that AI will soon replace. Gestalt principles rely on timeless human perception, empowering you with skills that remain relevant no matter how technology evolves.
Gain confidence and credibility as you follow step-by-step guidance to apply real-world Gestalt techniques. It's easier than you think, regardless of your background! You'll get comfortable with Gestalt principles as we walk through case studies and practical examples you can immediately use. When you use principles like the law of proximity, similarity, and closure, you'll guide people's eyes, simplify complex ideas, and ensure your message is clear. With this psychology-driven framework, you'll confidently tackle complex design challenges and create experiences that people love, trust, and recommend.
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Why Learn Gestalt Psychology and Web Design?
Gestalt Psychology and Web Design falls under the umbrella term of User Experience (UX) design. UX design is your fast-track to a meaningful, secure, and rewarding career.
Worried You'll Lose Your Job to AI? UX Design Skills Make You AI-Proof
UX design builds on your core human strengths such as emotional intelligence, deep human understanding, critical thinking, intuition, and imagination.
AI can't replicate your uniquely human ability to design for real emotions and needs such as joy, comfort, curiosity, safety, and a sense of belonging. These deeply human insights are your superpowers. With UX design skills, you'll turn them into products and experiences people truly love. You become irreplaceable, confident and in demand.
And yes, we'll also show you how to use AI to accelerate your results.
Feeling Stuck in the 9–5? Design Your Freedom
Tired of feeling undervalued, anxious, or trapped in your career? UX design skills open doors to freedom, flexibility, remote work, and a career you're excited about—without starting from scratch.
Stop wondering if you could be more. Start realizing your full potential today.
UX Design is Booming: Accelerate Your Career to Higher Salaries and Impact Across All Jobs and Industries
Salaries for people with design skills are soaring, often surpassing $200K in cities like San Francisco, and job growth is strong (13% globally). Why? Because companies thrive when their users are happy. Companies that invest in great design outperform the S&P 500 Index by a whopping 228%.
Design a Life You Love
Great design is all about helping people meet their needs and achieve their goals through intuitive, meaningful, and delightful experiences. Skills in design will empower you to create experiences and products that make people's lives easier and more fulfilling. And when people love what you create, your business thrives, and your salary potential grows. You get the ultimate double win:
You'll feel deeply fulfilled by designing experiences and products people love.
You'll be financially rewarded for your real-world impact.
Course Overview: What You'll Master
- Each week, one lesson becomes available.
- There's no time limit to finish a course. Lessons have no deadlines.
- Estimated learning time: 12 hours 40 mins spread over 6 weeks.
Lesson 0: Welcome and Introduction
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0.1: An Introduction to Courses from IxDF (37 mins)
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0.2: Get Help, Career Advice, and Job Opportunities (2 mins)
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0.3: How to Get Your Course Certificate (16 mins)
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0.4: Grow Your Global Network and Build Your Brand (12 mins)
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0.5: Global Skills, Local Jobs: Build Your Network in Your Area (2 mins)
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0.6: Gain Timeless Skills Through Courses from IxDF (21 mins)
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0.7: Mandatory vs Optional Lesson Items (7 mins)
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0.8: Learn Smarter: The Perfect Mix of Video and Text (6 mins)
Lesson 1: An Introduction to Gestalt Psychology
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1.1: Welcome to Gestalt Psychology and Web Design: The Ultimate Guide (11 mins)
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1.2: The Origins of Gestalt Psychology (12 mins)
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1.3: The Underlying Principles: Gestalt Psychology (7 mins)
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1.4: Reification: Gestalt Psychology (12 mins)
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1.5: Multistability: Gestalt Psychology (12 mins)
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1.6: Gestalt Principles of Perceptual Organisation (7 mins)
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1.7: Figure/Ground Organisation: Gestalt Psychology (42 mins)
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1.8: The Law of Pragnanz: Gestalt Psychology (9 mins)
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1.9: Conversations: Visual Perception Biases (6 mins)
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1.10: The Gestalt Laws of Perceptual Organisation (6 mins)
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1.11: "Wolf in Sheep's Clothing": Playing with perception (6 mins)
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1.12: "Little Red Riding Hood": Playing with perception (5 mins)
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1.13: "Come with a Story Leave with Another": Playing with perception (6 mins)
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1.14: Shigeo Fukuda: Playing with perception (6 mins)
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1.15: "The Perrito": Playing with perception (6 mins)
Lesson 2: The Gestalt Principles of Perceptual Organisation
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2.1: The Law of Similarity (7 mins)
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2.2: The Law of Proximity (7 mins)
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2.3: The Law of Familiarity/Meaningfulness (8 mins)
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2.4: The Law of Symmetry (7 mins)
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2.5: The Law of Continuity (7 mins)
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2.6: The Law of Common Fate (7 mins)
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2.7: The Principle of Closure (6 mins)
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2.8: 'New' Grouping Laws (9 mins)
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2.9: The Law of Element Connectedness (7 mins)
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2.10: The Law of Common Region (7 mins)
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2.11: The Law of Synchrony (41 mins)
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2.12: Conversations: Human Perception Biases (6 mins)
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2.13: Pareidolia: Playing with perception (5 mins)
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2.14: Octavio Ocampo: Playing with perception (6 mins)
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2.15: Octavio Ocampo: Playing with perception (1 min)
Lesson 3: The Gestalt Principles in Web Design
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3.1: The Law of Similarity: Gestalt and Web Design (13 mins)
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3.2: The Law of Proximity: Gestalt and Web Design (38 mins)
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3.3: The Law of Meaningfulness: Gestalt and Web Design (10 mins)
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3.4: The Law of Symmetry: Gestalt and Web Design (8 mins)
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3.5: The Law of Continuity: Gestalt and Web Design (11 mins)
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3.6: The Law of Common Fate: Gestalt and Web Design (8 mins)
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3.7: The Law of Closure: Gestalt and Web Design (7 mins)
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3.8: The Law of Unified Connectedness: Gestalt and Web Design (8 mins)
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3.9: The Law of Common Region: Gestalt and Web Design (10 mins)
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3.10: The Law of Synchrony: Gestalt and Web Design (7 mins)
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3.11: Conversations: Identify Gestalt Laws (6 mins)
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3.12: The Gestalt Laws of Perceptual Organisation: Playing with perception (6 mins)
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3.13: Steven Bonner: Playing with perception (6 mins)
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3.14: Exploit the Gestalt laws and Tell a Story: Play with Perception (3 mins)
Lesson 4: The Benefits of a Gestalt-Driven Approach to Web Design
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4.1: The Benefits of a Gestalt-Driven Approach (41 mins)
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4.2: Group Perception: Gestalt and Web Design (10 mins)
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4.3: Group Perception: Summarising with examples (17 mins)
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4.4: Identification of Meaningful Elements: Gestalt and Web Design (16 mins)
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4.5: Distinguishing Items: Gestalt and Web Design (14 mins)
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4.6: Draw the User's Attention: Gestalt and Web Design (16 mins)
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4.7: Conversations: Visual Perception—Your Personal Experience (6 mins)
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4.8: Oleg Shuplyak: Playing with Perception (5 mins)
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4.9: "Mr Porter": Playing with Perception (5 mins)
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4.10: "1minus1": Playing with Perception (6 mins)
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4.11: The Gestalt Laws in action: Playing with Perception (11 mins)
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4.12: Colour Decisions: Playing with perception (6 mins)
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4.13: Checklist for Designers: The Gestalt Laws of Perceptual Organisation (6 mins)
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4.14: Identifying Gestalt Laws (6 mins)
Lesson 5: Summarising With Examples
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5.1: Impose Structure: Summarising with examples (44 mins)
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5.2: Identification of Meaningful Elements: Summarising with examples (18 mins)
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5.3: Distinguishing Items: Summarising with examples (13 mins)
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5.4: Draw the User's Attention: Summarising with examples (18 mins)
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5.5: Conversations: Web Design Methods (6 mins)
Lesson 6: Course Certificate, Final Networking, and Course Wrap-up
How Others Have Benefited
Zelle Gatoc, Philippines
“This is a challenging course but I'm glad it is. Finding and providing web design examples that correspond to Gestalt laws makes it easier to remember much of the course.”
Olivia Booth, United States
“This course is very information-dense and the information is pretty easy to consume in small chunks. I liked how the questions started out easy and then eventually you really had to think and apply what you'd learned.”
Carlos Bernardo Jr, United Kingdom
“It was a very good course. I liked the examples through the sections, because Gestalt could be difficult if we see only dots as examples.”
How It Works
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