The major strengths of this course and instructor are the real-world examples, practical frameworks, and the clear focus on UX maturity as a...
Get excited to become the leader who turns user-centered thinking into the way your organization operates. Research from McKinsey shows companies that make UX a strategic priority achieve 32% greater revenue growth and 56% higher shareholder returns. Yet according to Forrester Research, only 15% of organizations follow a consistent UX design process. This course teaches you to close that gap by moving UX from a team activity to an organizational strategy, guided by the UX Maturity Model and the philosophy of Outside-In Design: commitment to the user, informed by research. The skills that make you good at UX, like identifying root problems, focusing on people's needs, and connecting design decisions to company goals, carry into UX leadership. In this course, you'll learn how to build on your existing skills and apply them at an organizational level, whether you want to move into your first leadership role or you're already leading and want to increase your impact
Make yourself invaluable as you shift from doing UX work to driving UX change. As AI speeds up research, ideation, and delivery, UX leaders need to do more than help teams move faster. They need to protect the quality of decision-making: helping teams question AI outputs, avoid new biases, stay close to real users, and build the UX maturity needed to use AI responsibly. In this course, you'll learn to assess your organization's UX maturity, map your current UX process and design the ideal one for your specific conditions, then build a roadmap to get there. You'll discover how to integrate Lean UX into Agile sprints, use scorecards to measure progress, and restructure your org chart so UX is positioned to influence product direction. Expert interviews with senior UX consultants covering leadership, product management, and user research, plus case studies of Apple, Intel, and Best Buy, give you real-world insight into what works and what to avoid.
Gain confidence and credibility when you can make the business case for UX throughout an organization and connect UX efforts to business KPIs such as customer satisfaction, retention, and profitability. With field studies, personas grounded in real behavior, journey mapping, usability testing, and heuristic evaluations, your team will make decisions backed by real user data. You'll be able to clearly communicate that value through cost-benefit analysis, ROI frameworks, and evangelization techniques to get developers, product managers, and executives aligned around user needs. Optional hands-on activities let you assess UX maturity, build an Agile UX collaboration plan, and diagnose the obstacles blocking progress. At the end of this course, you'll be ready to lead UX transformation and prove it with strategic work built around your own organization.
Master complex skills with proven best practices and toolkits directly from industry leaders. Meet your experts for this course:
Frank Spillers: Service Designer and Founder and CEO of Experience Dynamics.
Alison Gavine: Managing Partner and Global User Research Director at Experience Dynamics.
Daniel Loewus-Deitch: UX Leader, Media Psychologist, and Assistant Vice President, User Experience at Unum.
Industry giants trust our courses to train their teams, and prestigious universities integrate our content into their curricula. Add your certificates to your LinkedIn profile, résumé, and job applications.
The major strengths of this course and instructor are the real-world examples, practical frameworks, and the clear focus on UX maturity as a...
Structured method and approach to scale UX.
I love the many examples of working with real clients and real problems.
Frank Spillers clearly demonstrated both deep knowledge and genuine enthusiasm for the industry. I also really enjoyed learning from the gue...
The major strength was that the instructor was knowledgeable and had many examples from his own experience, which always allowed us (the stu...
The major strength of the course is the instructor’s real-world experience, which helps convey Agile concepts more clearly and gives them so...
It's a dialogue with people who share real experiences, which helps a lot because it's not tips and tricks based on a book, but rather real,...
I like the examples that are being given by experts in the UX field, in the videos. It makes it easier to relate and to compare it to my sit...
The course was truly exceptional, and I genuinely had an amazing time participating in it. The information shared was crisp, clear, and high...
Industry leaders from companies like Adobe, Google, and NASA teach you real-world skills grounded in industry practice and research.
Learn both AI and the human-centered design skills that AI can't replace.
Add IxDF Course Certificates to your LinkedIn profile and résumé to show you've completed an evidence-based curriculum taught by industry leaders.
Use your new skills to take on higher-value work, qualify for promotions or find a role that fits you better.
Connect with designers in 496 cities across 107 countries. Learn together, get mentored, and build relationships that open doors.
High-impact design and AI skills
Learn from 209 industry leaders
42 evidence-based courses
161 one-hour Master Classes
Industry-recognized certificates
$2,189 worth of toolkits
11,200 active design jobs
10 structured career programs
Global community in 496 cities
$6,649 worth of premium tools
276 ready-made templates
and much more
Design skills are valuable for both you personally and for your company.
For you personally, design skills are important because:
Design roles are growing faster than average. The World Economic Forum ranks human-centered design among the fastest-growing skill areas through 2030.
Employers increasingly expect design skills across roles, not just from designers. Knowing design thinking, user research, or UX principles makes you more competitive in any field.
Designers who combine human-centered skills with AI expertise are in especially high demand.
For your company, design skills are important because:
Design skills help your team increase sales, retain customers, and improve customer satisfaction. Better customer experiences lead directly to better business results.
Companies that invest in design outperform the S&P 500 Index by 228% (Design Management Institute, Design Value Index).
Design is more than aesthetics. It's how teams make products easier to use, services more efficient, and technology more human. These skills create value across every department.
Design and tech skills can open up career opportunities.
For example, if you’re in a field such as:
Marketing, communication, HR, software development, customer service, business management, healthcare, teaching, and many more.
Why can design skills make you valuable in these jobs and industries?
That's because:
Design skills help your team increase sales, retain customers, and improve customer satisfaction. Better customer experiences lead directly to better business results.
Companies that invest in design outperform the S&P 500 Index by 228% (Design Management Institute, Design Value Index).
Design is more than aesthetics. It's how teams make products easier to use, services more efficient, and technology more human. These skills create value across every department.
Yes!.
You'll gain fluency in design processes and get job-ready, hands-on skills you can apply immediately.
This course makes it easy for you with templates and step-by-step guides, so you can easily present to managers and clients. All licensed for commercial use.
You’ll also learn to build an impressive portfolio.
Yes!
You’ll always have time for career growth because our course are self-paced and designed to fit into your busy life.
You can learn at your own pace. Anytime and anywhere, whether you're working full-time or juggling life and kids.
You can progress at a speed that feels just right for you.
Yes.
After you finish, you’ll receive an industry-recognized IxDF Certificate to prove you've completed an evidence-based curriculum taught by industry leaders.
Add IxDF Certificates to your LinkedIn profile, resumé and job application in a few easy steps.
You can download your certificates as .jpg files, so they are easy to share. Certificates are always valid.
Our grading is done by experts, not machines.
We make sure you receive feedback and maximum benefit from the entire process.
That’s also one of the reasons IxDF Course Certificates are credible and industry-recognized.
Yes.
You get unlimited access to all IxDF courses at no extra cost.
For example, if there are 40 courses open for enrollment, you can enroll in all 40 courses at the same time and move from one to another as you prefer. Use our IxDF Career Programs to help you choose the very best courses for you.
If you’re a student member, you can take a maximum of two courses at the same time. You can still take as many courses as you would like – free of extra charges – just as long as you finish them so that you don’t have more than two ongoing courses.
Yes.
You get unlimited access to all IxDF courses at no extra cost. Take as many courses as you want without paying extra. You can literally save thousands of dollars.
That's easy.
Add your IxDF Certificates to your LinkedIn profile, resumé and job application in a few easy steps:
Click “Add profile section” on your LinkedIn
Tap “Recommended”
Select “Add licenses or certifications”
Enter your IxDF Certificate details
Hit “Save”
You can download your IxDF Certificates as .jpg files, so they are easy to share. IxDF Certificates are always valid.
You can see the estimated total learning time just above.
But remember, it’s entirely up to you! You can learn at your own comfortable pace. Anytime and anywhere, whether you're working full-time or juggling life and kids.
Don't worry, we will re-run the course soon.
One reason we open and close courses is to achieve an optimal classroom size. That way, your networking opportunities and learning experience are optimal.
We display the "XX% booked" status on our courses to be transparent about the course availability.
Stay tuned for the next enrollment period. Be sure to sign up early! Meanwhile, you can sign up for another course you find interesting. Remember, you can take as many courses as you want without paying extra.
Our courses, master classes, and career programs cover everything from the fundamentals to advanced topics.
Whether you're completely new to design or an experienced professional, you'll find courses, master classes and career programs at your level.
We can help you in several ways.
Join meet-ups in your city: Join the regular meet-ups in your city in a nearby cafe or office building to have fun and learn with people just like you. You get full access to IxDF Local Groups where you can build your network, find new opportunities, or simply enjoy yourself in the company of people who are passionate about design. The meetings are completely optional and are spread across app. 500 cities worldwide.
You can also get instant help and career advice in the IxDF online members-only forums. Here, you can build your global network through our supportive community.
Yes.
Simply retake the course and keep moving forward!
Everyone's learning journey looks different and it’s about progress, not perfection.
To retake a course, just follow these steps:
Go to your profile and click on the course you'd like to retake.
Scroll down until you see the "Drop This Course" section.
Tap the button that says, “Drop My Course Now.”
Head back to our Courses page and re-enroll yourself in the course.
You're all set to try again!
NB: Please note that when you drop a course, you’ll lose your progress and any answers you’ve already submitted in the course.
We’d love to hear from you and help you!
Reach out to us at [email protected] or use the online contact form.