UX Management: Strategy and Tactics

Suited For: All to Intermediate
G2 Logo 5 Stars Google Logo 5 Stars
Closes in
16
50
27
94 % booked

In This Course, You'll

  • Get excited to become the leader who turns user-centered thinking into the way your organization operates. Research from McKinsey shows companies that make UX a strategic priority achieve 32% greater revenue growth and 56% higher shareholder returns. Yet according to Forrester Research, only 15% of organizations follow a consistent UX design process. This course teaches you to close that gap by moving UX from a team activity to an organizational strategy, guided by the UX Maturity Model and the philosophy of Outside-In Design: commitment to the user, informed by research. The skills that make you good at UX, like identifying root problems, focusing on people's needs, and connecting design decisions to company goals, carry into UX leadership. In this course, you'll learn how to build on your existing skills and apply them at an organizational level, whether you want to move into your first leadership role or you're already leading and want to increase your impact

  • Make yourself invaluable as you shift from doing UX work to driving UX change. As AI speeds up research, ideation, and delivery, UX leaders need to do more than help teams move faster. They need to protect the quality of decision-making: helping teams question AI outputs, avoid new biases, stay close to real users, and build the UX maturity needed to use AI responsibly. In this course, you'll learn to assess your organization's UX maturity, map your current UX process and design the ideal one for your specific conditions, then build a roadmap to get there. You'll discover how to integrate Lean UX into Agile sprints, use scorecards to measure progress, and restructure your org chart so UX is positioned to influence product direction. Expert interviews with senior UX consultants covering leadership, product management, and user research, plus case studies of Apple, Intel, and Best Buy, give you real-world insight into what works and what to avoid.

  • Gain confidence and credibility when you can make the business case for UX throughout an organization and connect UX efforts to business KPIs such as customer satisfaction, retention, and profitability. With field studies, personas grounded in real behavior, journey mapping, usability testing, and heuristic evaluations, your team will make decisions backed by real user data. You'll be able to clearly communicate that value through cost-benefit analysis, ROI frameworks, and evangelization techniques to get developers, product managers, and executives aligned around user needs. Optional hands-on activities let you assess UX maturity, build an Agile UX collaboration plan, and diagnose the obstacles blocking progress. At the end of this course, you'll be ready to lead UX transformation and prove it with strategic work built around your own organization.

Learn From Industry Leaders

Master complex skills with proven best practices and toolkits directly from industry leaders. Meet your experts for this course:

  • Frank Spillers: Service Designer and Founder and CEO of Experience Dynamics.

  • Alison Gavine: Managing Partner and Global User Research Director at Experience Dynamics.

  • Daniel Loewus-Deitch: UX Leader, Media Psychologist, and Assistant Vice President, User Experience at Unum.

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Earn Industry-Recognized Certificates

Industry giants trust our courses to train their teams, and prestigious universities integrate our content into their curricula. Add your certificates to your LinkedIn profile, résumé, and job applications.

Our clients: IBM, Harvard University, University of Cambridge, NASA, Adobe, Stanford, Massachusetts Institute of Technology, LinkedIn
Course Certificate Example

Is This Course Right for You?

  • You want an evidence-based curriculum taught by industry leaders.
  • You want real-world design skills that translate directly into professional practice.
  • You want to earn industry-recognized credentials.
  • Your time is too valuable for scattered free content with no structure.
  • You want learning that leads to better roles and stronger earning potential over time.
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Loved by People Around the World

View full testimonial from Jacquelyn Lombo
Jacquelyn Lombo
Jacquelyn Lombo
UX Research Student | Wellness & Operations Leader

Frank Spillers clearly demonstrated both deep knowledge and genuine enthusiasm for the industry. I also really enjoyed learning from the gue...

IxDF Course Certificate awarded to Jacquelyn Lombo for completing the "UX Management: Strategy and Tactics" course
View full testimonial from Dilyana Stolarova
Dilyana Stolarova
Dilyana Stolarova
UX Lead Cloud Services

The major strength was that the instructor was knowledgeable and had many examples from his own experience, which always allowed us (the stu...

IxDF Course Certificate awarded to Dilyana Stolarova for completing the "UX Management: Strategy and Tactics" course
View full testimonial from Maria del mar
Maria del mar
Maria del mar
Sr. Product Designer

It's a dialogue with people who share real experiences, which helps a lot because it's not tips and tricks based on a book, but rather real,...

IxDF Course Certificate awarded to Maria del mar for completing the "UX Management: Strategy and Tactics" course
View full testimonial from Kishan S
Kishan S
Kishan S
UX Deaigner

The course was truly exceptional, and I genuinely had an amazing time participating in it. The information shared was crisp, clear, and high...

IxDF Course Certificate awarded to Kishan S for completing the "UX Management: Strategy and Tactics" course

How It Works

  1. Build High-Impact AI and Design Skills

    Industry leaders from companies like Adobe, Google, and NASA teach you real-world skills grounded in industry practice and research.

  2. Combine AI and Timeless Design Skills

    Learn both AI and the human-centered design skills that AI can't replace.

  3. Earn Industry-Recognized Certificates

    Add IxDF Course Certificates to your LinkedIn profile and résumé to show you've completed an evidence-based curriculum taught by industry leaders.

  4. Turn Your Skills Into Career Opportunities

    Use your new skills to take on higher-value work, qualify for promotions or find a role that fits you better.

  5. Build a Network That Supports Your Career

    Connect with designers in 496 cities across 107 countries. Learn together, get mentored, and build relationships that open doors.

Course Overview

  • Each week, one lesson becomes available.
  • Study flexibly. Take as much time as you want.
  • 27 hours / 65 lesson items in 8 lessons.

What's Inside IxDF Membership?

  • High-impact design and AI skills

  • Learn from 209 industry leaders

  • 42 evidence-based courses

  • 161 one-hour Master Classes

  • Industry-recognized certificates

  • $2,189 worth of toolkits

  • 11,200 active design jobs

  • 10 structured career programs

  • Global community in 496 cities

  • $6,649 worth of premium tools

  • 276 ready-made templates

  • and much more

Start Today

Risk-free: 14-day money-back guarantee

Suited For: All to Intermediate
G2 Logo 5 Stars Google Logo 5 Stars
Closes in
16
50
27
94 % booked

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Volodymyr Onishchenko
Volodymyr Onishchenko
Product designer

The major strengths of this course and instructor are the real-world examples, practical frameworks, and the clear focus on UX maturity as a strategic goal. The instructor (Frank) does a great job of connecting theory to practice—especially by highlighting common organizational challenges and how to overcome them.

Rajnish Dureja
Rajnish Dureja
Head Digital Design Studio

Structured method and approach to scale UX.

Dennis Wojda
Dennis Wojda
Product Designer

I love the many examples of working with real clients and real problems.

Jacquelyn Lombo
Jacquelyn Lombo
UX Research Student | Wellness & Operations Leader

Frank Spillers clearly demonstrated both deep knowledge and genuine enthusiasm for the industry. I also really enjoyed learning from the guest speakers he brought on. Each one offered valuable insight and a real-world perspective. As a student, this course helped me better understand the inner workings of the field. It also indirectly highlighted both the soft and hard skills I need to strengthen in order to become a more well-rounded and valuable contributor to any business.

Dilyana Stolarova
Dilyana Stolarova
UX Lead Cloud Services

The major strength was that the instructor was knowledgeable and had many examples from his own experience, which always allowed us (the students) to put ourselves in his shoes. That was incredibly valuable.

Nicolle Gómez Sepúlveda
Nicolle Gómez Sepúlveda
Design leader

The major strength of the course is the instructor’s real-world experience, which helps convey Agile concepts more clearly and gives them solid meaning for practical application. This field experience enriches the explanations, making the ideas easier to understand and apply in actual team environments. It goes beyond theory by connecting concepts with real challenges and solutions, which greatly enhances the learning process.

Maria del mar
Maria del mar
Sr. Product Designer

It's a dialogue with people who share real experiences, which helps a lot because it's not tips and tricks based on a book, but rather real, fictive methods and tactics. Also, the fact that a host is talking to a guest and asking questions makes it more interesting rather than having someone talk to a screen for hours.

Gina van Vliet
Gina van Vliet
UX Designer

I like the examples that are being given by experts in the UX field, in the videos. It makes it easier to relate and to compare it to my situation.

Kishan S
Kishan S
UX Deaigner

The course was truly exceptional, and I genuinely had an amazing time participating in it. The information shared was crisp, clear, and highly relatable to real-world scenarios. The instructor's expertise shone through, making complex concepts easy to grasp.