UX Management: Strategy and Tactics
How This Course Will Transform Your Career
In This Course, You'll
Get excited as you master UX Management and become an influential leader who's recognized, respected, and highly valued. Accelerate your career, increase your salary potential, and create meaningful work that genuinely improves people's lives. You'll learn proven tactics to empower your UX design team, drive ROI, and align your team's efforts with company goals. Companies with high UX maturity, driven by skilled UX management, achieve double their industry's growth rate. You already use management skills intuitively, like prioritizing tasks and resolving conflicts, so this course naturally builds on your existing experience, whether you're entering your first UX leadership role or advancing your current one.
Make yourself invaluable as you step into the role of a UX design leader who improves customer satisfaction, retention, and profitability. You'll learn to consistently deliver value to customers and stakeholders. You'll position UX design as a strategic driver, influence high-level decisions, champion user perspectives, and earn your seat at the leadership table. This course gives you timeless, human-centered leadership skills that make you not just relevant, but irreplaceable, no matter how technology evolves.
Gain confidence and credibility with proven frameworks and tools that empower you to conduct organizational assessments, define clear UX strategies, and create collaborative roadmaps that drive immediate and long-term success. Optional hands-on exercises let you apply your strategic thinking, strengthen Agile-UX collaboration, and enhance your professional portfolio. With UX Management skills, you'll confidently embed UX design as a core business driver, foster cross-functional alignment, and deliver exceptional results that elevate your organization and fast-track your career.
It's Easy to Fast-Track Your Career with the World's Best Experts
Master complex skills effortlessly with proven best practices and toolkits directly from the world's top design experts. Meet your experts for this course:
Frank Spillers: Service Designer and Founder and CEO of Experience Dynamics.
Alison Gavine: Managing Partner and Global User Research Director at Experience Dynamics.
Daniel Loewus-Deitch: UX Leader, Media Psychologist, and Assistant Vice President, User Experience at Unum.
Gain an Industry-Recognized UX Course Certificate
Use your industry-recognized Course Certificate on your resume, CV, LinkedIn profile or your website.

Our courses and Course Certificates are trusted by these industry leaders:
Why Learn UX Management?
UX Management falls under the umbrella term of User Experience (UX) design. UX design is your fast-track to a meaningful, secure, and rewarding career.
Worried You'll Lose Your Job to AI? UX Design Skills Make You AI-Proof
UX design builds on your core human strengths such as emotional intelligence, deep human understanding, critical thinking, intuition, and imagination.
AI can't replicate your uniquely human ability to design for real emotions and needs such as joy, comfort, curiosity, safety, and a sense of belonging. These deeply human insights are your superpowers. With UX design skills, you'll turn them into products and experiences people truly love. You become irreplaceable, confident and in demand.
And yes, we'll also show you how to use AI to accelerate your results.
Feeling Stuck in the 9–5? Design Your Freedom
Tired of feeling undervalued, anxious, or trapped in your career? UX design skills open doors to freedom, flexibility, remote work, and a career you're excited about—without starting from scratch.
Stop wondering if you could be more. Start realizing your full potential today.
UX Design is Booming: Accelerate Your Career to Higher Salaries and Impact Across All Jobs and Industries
Salaries for people with design skills are soaring, often surpassing $200K in cities like San Francisco, and job growth is strong (13% globally). Why? Because companies thrive when their users are happy. Companies that invest in great design outperform the S&P 500 Index by a whopping 228%.
Design a Life You Love
Great design is all about helping people meet their needs and achieve their goals through intuitive, meaningful, and delightful experiences. Skills in design will empower you to create experiences and products that make people's lives easier and more fulfilling. And when people love what you create, your business thrives, and your salary potential grows. You get the ultimate double win:
You'll feel deeply fulfilled by designing experiences and products people love.
You'll be financially rewarded for your real-world impact.
Course Overview: What You'll Master
- Each week, one lesson becomes available.
- There's no time limit to finish a course. Lessons have no deadlines.
- Estimated learning time: 28 hours 41 mins spread over 6 weeks.
Lesson 0: Welcome and Introduction
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0.1: An Introduction to Courses from IxDF (37 mins)
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0.2: Get Help, Career Advice, and Job Opportunities (1 min)
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0.3: How to Get Your Course Certificate (16 mins)
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0.4: Grow Your Global Network and Build Your Brand (11 mins)
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0.5: Global Skills, Local Jobs: Build Your Network in Your Area (1 min)
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0.6: Gain Timeless Skills Through Courses from IxDF (21 mins)
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0.7: Mandatory vs Optional Lesson Items (7 mins)
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0.8: Learn Smarter: The Perfect Mix of Video and Text (6 mins)
Lesson 1: Where to Begin?
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1.1: Welcome to UX Management: Strategy and Tactics (9 mins)
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1.2: Understanding UX and UX Teams (37 mins)
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1.3: Interview: Understanding the Core Function of Ux Teams – User Advocacy (55 mins)
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1.4: Managing UX as a Process (16 mins)
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1.5: UX Maturity: a Lifecycle View (41 mins)
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1.6: Assessing Your Organization’s UX Maturity (36 mins)
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1.7: First Steps Toward Accelerating and Growing UX (32 mins)
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1.8: Conversations: How Is UX Viewed in Your Organization? (6 mins)
Lesson 2: Making the Business Case for UX
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2.1: Business goals of UX (20 mins)
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2.2: How Teams Perform With UX: the Good, the Bad, the Ugly (28 mins)
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2.3: Interview (A) – What Managers Need to Know About UX (31 mins)
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2.4: Interview – How Teams Perform – Analysis Paralysis (51 mins)
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2.5: What is the ROI of UX? (1 hour 12 mins)
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2.6: Interview – Quantifying Success in UX efforts (41 mins)
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2.7: Interview (B) – What Managers Need to Know About UX (22 mins)
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2.8: 12 Characteristics of Outside-In Design Organizations (20 mins)
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2.9: Exercise (7 mins)
Lesson 3: UX as Core to Product Delivery
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3.1: Agile and Lean UX Today: How Is That Marriage Going? (24 mins)
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3.2: Interview – MVP (Minimal Viable Product) Discussion (14 mins)
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3.3: Interview – Agile UX Process Best Practices (29 mins)
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3.4: Exercise (6 mins)
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3.5: UCD and Agile: Ideal vs Real (43 mins)
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3.6: Interview – Product Development and UX: Lessons From the Trenches (52 mins)
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3.7: 5 Proven Tactics for Evangelizing a Lean UX Process (32 mins)
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3.8: Interview – The Importance of UX to Product Development (40 mins)
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3.9: Data-Driven UX: the Role of Evidence, Metrics and Data (14 mins)
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3.10: Interview – Culture of Validation – Role of Personas in PLC (47 mins)
Lesson 4: Climbing the Ladder
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4.1: The 5 Tactical Keys to Scaling Your Org (33 mins)
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4.2: Interview – Qualitative Research Discussion (50 mins)
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4.3: Crafting Your UX Strategy Plan (13 mins)
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4.4: Interview: Importance of Balancing Research and Design (28 mins)
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4.5: Toward Outside-In: Tips and Tricks for Any Organization (28 mins)
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4.6: Interview – Org Chart – Role of Quality Assurance (19 mins)
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4.7: Creating a UX Culture to Rival Apple (26 mins)
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4.8: Customer Experience (CX) vs User Experience (UX) (23 mins)
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4.9: Skip These Mistakes: Bootstrap UX Culture From 10 Years Down to 2 Years! (35 mins)
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4.10: Conversations (6 mins)
Lesson 5: Your UX Roadmap & Process
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5.1: Process Mapping Your UX Strategy (34 mins)
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5.2: Interview – Planning Your UX Maturity (57 mins)
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5.3: Creating Your ideal UX Process Flow (35 mins)
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5.4: Interview: Coordinating UX Teams (45 mins)
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5.5: Interview – Hiring Considerations: Do’s and Don'ts (25 mins)
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5.6: Organizational Culture: 3 Keys to Making It Work (32 mins)
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5.7: Interview – Organizing Your Team: Org Chart (36 mins)
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5.8: Conversations (6 mins)
Lesson 6: Continuous Growth and Momentum
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6.1: Reaching Critical Mass: Signs (19 mins)
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6.2: Interview – Stakeholders and When UX Gets in the Way (20 mins)
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6.3: Interview – Making Sure UX Is Practical and Measurable (38 mins)
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6.4: Evangelizing UX: Known Best Methods (51 mins)
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6.5: Tactics for Encouraging UX Growth (34 mins)
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6.6: Interview: How to Make UX Teams Perform (53 mins)
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6.7: Troubleshooting Roadblocks: Discussion (1 hour 9 mins)
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6.8: Conversations (6 mins)
Lesson 7: Course Certificate, Final Networking, and Course Wrap-up
How Others Have Benefited

Blazenko Davidovic, Croatia
“The course instructor and speakers all come from very reputable and well-known organizations, they are all so experienced that it's simply a pleasure learning from them directly. Technical prowess, attention to details, great communication, natural flow of topics — are all characteristics they possess.”

Vanessa Rosenthal, United Kingdom
“Great mix between methodologies and real-world practices. Great to hear a PM's, Researcher's and Consultant's perspective and experiences about UX Management.”

Kyrsty Cahoon, United States
“I loved the interview videos, they were very engaging and felt very applicable to real life. I also think the instructor is good in general. He is good at giving real-life examples and presenting the information in a clear, concise, and orderly manner. This course was super helpful and full of great content.”
How It Works
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Lessons are self-paced so you'll never be late for class or miss a deadline.
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Use your new skills in your existing job or to get a new job in UX design. Get help from our community.
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