Design Failures

In This Course, You'll

• Get excited to become a UX designer, one of the most in-demand roles in tech, and the person responsible for whether people love a product or abandon it. In this course, you'll learn from industry leaders like Don Norman, who coined the very term "User Experience." You'll build a solid UX foundation, from the core principles that shape how people experience products to the hands-on methods and deliverables that define UX work. Along the way, you'll build on your existing skills, like empathy and creativity, master the entire design process, from user research to testing and prototyping, and finish with the skills, vocabulary, and a portfolio that proves you can do the job.

• Make yourself invaluable when you learn the frameworks, methods, and tools at the core of professional UX practice. You'll use Jesse James Garrett's five elements of user experience and Peter Morville's seven factors (usefulness, usability, findability, credibility, desirability, accessibility, and value) as the foundation for every design decision you'll make. These frameworks apply across the full design process (empathize, define, ideate, prototype, test). At every stage, you'll complete optional hands-on activities that build toward your complete portfolio deliverable.

• Gain confidence and credibility when you know how UX design functions inside organizations. You'll learn how waterfall and Agile development frameworks operate, how to prevent design handoffs between designers and developers from breaking down, and how to advocate for UX to stakeholders and clients. And because the UX process at a startup looks very different from UX at an enterprise company, you'll be able to adapt your design process to different team structures, product stages, and organizational constraints.

• Craft your personal portfolio through an optional hands-on project that runs the full length of the course. Each activity builds on the last, from your first user interview through to your tested prototype. By the end, you'll have a complete case study with a competitive analysis, personas, journey maps, sketches, prototypes, and usability findings that shows employers your process, your judgment, and your ability to move from idea to validated design. You'll also give and receive feedback within a global community of your peers, which will sharpen your ability to critique work constructively and articulate design decisions clearly. You might be exploring UX for the first time, be ready to make a career switch into design, or be a designer who wants to fill in your gaps. Wherever you're starting from, this comprehensive course gives you the skills, the practice, and the portfolio to land your first UX role and create better results in your daily design work.

Learn From Industry Leaders

Master complex skills with proven best practices and toolkits directly from industry leaders. Meet your experts for this course:

• Don Norman: Father of User Experience (UX) design, author of the legendary book “The Design of Everyday Things,” and co-founder of the Nielsen Norman Group.

• Rikke Friis Dam and Mads Soegaard: Co-Founders and Co-CEOs of IxDF. 

• Mike Rohde: Experience and Interface Designer, author of the bestselling “The Sketchnote Handbook.”

• Stephen Gay: User Experience leader with 20+ years of experience in digital innovation and coaching teams across five continents.

• Alan Dix: Author of the bestselling book “Human-Computer Interaction” and Director of the Computational Foundry at Swansea University.

• Ann Blandford: Professor of Human-Computer Interaction at University College London.

• Cory Lebson: Principal User Experience Researcher with 20+ years of experience and author of “The UX Careers Handbook.”